Here is the chance you can enjoy free riguli beer

Changzhou is a growing city, so when Riguli 0519 arrived in bright Yellow bottles this summer, we got inspired. We decided to partner with Riguli to celebrate a new opportunity.

 今夏初遇日古力，我们便决定要大干一场。

Some interesting beer facts according to are port from Drink Sector, a beverage industry research organization, China’s beer market is set to become the world’s largest in value by 2018. This will create a huge market for better beer hopefully soon. While a huge amount of beer is seen as something to drink with food as 90% Chinese beer consumption takes place during meals (SAB Miller stats). Beer is the 2nd beverage consumed by Chinese after tea (Macleans). While craft is a tiny part of the market, it is getting bigger as industrial beer loses its drinkers. The shift from industrial-style beer to craft beer is happening now in Changzhou at a faster pace.

饮料行业研究机构的一些数据表明，中国有望在2018年成为世界上最具价值的啤酒市场。据SAB Miller统计，中国市场90%的啤酒消费是在用餐期间发生，同时，啤酒是继茶之后的第二大消费饮料。虽然目前精酿只占市场一小部分，但这一小部分正在扩张。在常州，工业型啤酒向精酿型啤酒的转型也正在加快。

The appeal for craft beer goes back to younger generations desire to seek out more modern and unique experiences. Younger Chinese people are less inclined to drink many bottles of beer and more interested in trying new things. Riguli designed 0519 beer for them.

精酿啤酒的热衷消费者将会是非常年轻的一代，他们渴望寻求更为现代和独特的体验。在中国，很多年轻人不喜欢喝太多啤酒，但是他们热衷尝试新鲜事物。日古力0519恰是为他们而设计的。

This urban wheat beer is straight forward so drink up. Pop it open. Pour a cold Riguli 0519 in your glass. On top, the soft foam head adds crisp creaminess. First, you taste as light bitterness, followed by a mild and slight sweetness and with subtle hop notes…Ah, just go ahead and order a dozen instead of reading about it! The ideal beer for those who enjoy a cold beer with a Chinese hot potor BBQ. And who doesn’t enjoy them? Plus you can put your picture on the bottle just in case someone else thinks about stealing yours.

日古力0519作为一种小麦啤酒是直饮的。弹出瓶盖，将它倒入你的杯中随之而来的就是淡淡的甜味……对于那些喜欢边喝啤酒边吃烧烤的朋友来说，谁不喜欢呢？另外，你可以把你的照片定制在瓶子上，这样别人就不会喝错你的啤酒了。

The idea was first to get Riguli ready then build a brand leader with an ambitious plan to enter 100 Chinese cities with craft beer from around world under the Beerman band and sell beer offline in malls. Amanda and her partner who spend time in Moscow, where the craft beer is more mature want to innovate how beer is consumed in smaller Chinese cities. As you know there are many milk tea shops in malls around China but how many beer stores? Well, when Beerman enters it will change how many see beer from a beverage you drink with a meal to freer less constrained drink. Soon you will get to drink your Riguli beer out at the food court while you eat your stinky chou doufou.

Amanda和她的伙伴有一个宏伟的计划，那就是在日古力之后再创立啤酒品牌Beerman，并作为全球精酿啤酒外带模式领导者入驻国内100个城市，开设自己的实体店来销售更多的精酿啤酒。他们想创新中国城市里啤酒的消费方式。中国有很多奶茶店，但是有多少啤酒店呢？不过不用急，在Beerman进入市场后，这些都会会改变。

 "Most craft beers have been started in the big Chinese cities in the last four years. We think that a Changzhou is ready. We have spent a lot of money on the design and the beer marketing to get people to know about our beer. We are looking forward to cultivating the market and allow costumers a choice away from industrial beer."  Amanda said.

Amanda告诉我们，在过去的四年里，大多数的手工啤酒都是在中国的大城市开始的，她们认为常州已经准备好了。她们在设计和啤酒营销上花了很多钱，希望以此能让大家获得更多了解。

Beerman is the offline brand. It will open new stores in Wujin coco city and Injoy on September 22nd. Share this article in your wechat moment and show it to beerman staff from Sept 22 - 24, you'll get a cup of  imported beer for free.

9月22日Beerman会在武进的Coco City和吾悦广场正式开业。在9月22日至24日期间，DragonCity的读者们转发此篇文章至朋友圈，到店出示即可获赠进口啤酒一杯。走过路过不要错过哟~

Add of 2 stores :

1.BEERMAN,  4F, Joyful,  Injoy shopping mall in Wujin; 

2.BEERMAN,  1F, Coco City shopping mall(in the west of Burger King)

Riguli plans to offer the urban wheat beer at welcome to Changzhou party on Friday, September 29th at Ellen’s. Would you like to join us?

日古力将在9月29日助力DragonCity中外联谊活动，在特定时间段内为来宾提供免费的啤酒品尝，你想来试一试吗？

Read previous article to know more about this event.

DragonCity 2017 Welcome to Changzhou Party is Coming

(Written by Patrick/Translated by Mia)