Hot-sale products make a famous trademark meanwhile a famous trademark accomplishes a series of hot-sale products.
Logos originated from animals are especially popular among enterprises, such as
Cat, dog and penguin in e-commerce,
Squirrel, chicken and duck in food industry and shark,
Lion and wolf in the fashion circle.
To some extent, the image of animals represent the values and culture of the enterprises. Compared with normal word trademarks, animal trademarks are more likely to impress customers with the images of animals.
For instance, there are lots of clothing brands with animals in their names:
PRUCE BEAR -- bear
TONLION -- lion
SEPTWOLVES -- wolf
KangaROOS -- kangaroo
Paul shark -- shark
Clothing brands with animals
in their trademarks
BURBERRY -- battle steed
Camel -- camel
LACOSTE -- crocodile
Puma -- puma
Hazzys -- dog
How to name a trademark?
Five original ideas for naming!
1.Figurativeness
Figurativeness reminds people of the concret objects at the sight of the names, such as the names of Kangaroo, Kitty or Doraemon in selling children's clothes. It is a correct way to name, but...
You may be told that the names have been registered by other and you have to come up with other names when trademark agent helps you check and search the names.
Actually, you can add adjective, name, quantifier, verb or object to create a new name, such as blue pig, walking pig, five pigs, jumping pig, pig dudu and so forth.
2.Taletelling
The brand for air cleaner, Three Papas, seems to be funny and disrespectful and neither its product natures nor its name reminds people of air cleaner.
However, the name “Three Papas” is a story about three papas aspiring to invent an air cleaner jointly for babies to grow up in an environment with fresh air.
Isn’t the story impressive, responsible and reminiscent? It can earn favorable impression and trust from customers by telling story about brand name.
This method is more applicable to the fields of 3C digital products, technology and health care.
3.Quantifier
This is a popular way for naming in recent years because it contains the feature of figurativeness and it is easier for customers to comprehend and remember by adding quantifier to the name of figurativeness, such as a cotton, three squirrels, six nuts, eight horses, nine cloulds and so forth.
The advantages of this way are, on the one hand, you can apply things or animals you prefer to the name; on the other hand, this kind of names is special, distinguished and is easy to be accepted by people and to conduct promotion with conceptual packaging.
4.Key word
Some people may prefer a certain word and come up with the name by adding other common words to this word, such as Mr. Tea, Sister Tea, Cha Duoduo and so forth.
5.Popular word
Papular words refer to internet buzzwords that are familiar to people and in this case, there are lots of people will intend to register which results in a low success rate of registration. Besides, it is worth mentioning that internet buzzwords can not violat the clauses of trademark application.
Share to let your friends know!
 |
Guidelines: Transfer Money Overseas Via Alipay! |
 |
RMB With These Numbers Are All Fake! Pay Attention! |
 |
How Much Money Can I Bring When Entering China? |
