These days, all Chinese Online Retailers are busy preparing for the most important promotion event of the whole year, which is on November 11st and is regarded as the national annual online shopping festival.
November 11st, a date made up of four “ 1 ”s, and “1” is standing for “single”in Chinese, so the “Double Eleven”day used to be a special day for single people in China. Back to 2009, Alibaba, the biggest internet retailer in China, began to promote November 11st as a shopping festival, to encourage single people to ease their saddness of being alone by online shopping for themselves .
But now it has turned to be the national crazy day for online shopping, most of the online retailers will provide great discounts during the date , which attract millions of consumers to take part in the shopping festival.
Last year(2014), Alibaba got 57.1 billion RMB in sales during the Double Eleven Promotion, and the highest data of transaction is 2.85 million times/minute.
What`s more 42.6% of the transactions were taken place on the moblie devices, which brought about 24.33 bilion RMB in sales. According to an analysis, Alibaba`s sales of 2015`s Double Eleven Promotion will be 86.05 billion.
Wait , those datas are only collected from Alibaba, let`s take the other online retailers` sales amount into consideration, we could imagine how amazing the number will be. Chinese people really go crazy shopping on that day.
For our foreign friends, if your want to join the Double Eleven shopping Festival, here is a simple tutorial about how to register an Alipay, which can help you purchase goods online.
http://kiteplans.info/2014/10/09/how-to-alipay-account-sign-up-for-foreigners-in-china-2014/
via kiteplan.info
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