Probably because of those new iprovments:
1. All new camera for the iPhone 7
Perhaps the most important update is the iPhone 7 and 7 Plus cameras. Both the 7 and 7 Plus feature optical image stabilizer, a wider f/1.8 aperture lens that lets 50% more light in, a new 12-megapixel sensor that is 60% faster, and four LED flash that puts out 50% more light and reaches 50% further than the iPhone 6s.
2.Lightning audio replaces headphone jack
The rumors were true:
Apple removed the headphone jack from the iPhone 7. Instead of the traditional 3.5mm audio jack, Apple is asking users to connect headphones via its Lightning connector, in order to reduce ports and improve audio quality. But, the iPhone 7 and 7 Plus will include an adaptor for traditional headphones. It also opens the door for wireless audio.
3.Wireless headphones
Apple announced its rumored wireless headphones, Apple AirPods. The headphones don't use bluetooth but use Apple's first wireless chip, the W1, to deliver what Apple claims is high-efficiency playback and a consistent, reliable connection. Infrared sensors detect when each bud is placed in your ear, and you can access Siri with a double tap.
You will never lost your AirPods in this way
(Photo by weibo@尾文)
4. Waterproof Apple Watch and iPhone 7
While the Series 1 Apple Watch was splashproof, Series 2 is swimproof, and water resistant up to 50 meters deep.
5. Customizable iPhone home button
The iPhone 7 home button was redesigned to be more responsive, reliable, and customizable for everyday use with Siri, Touch ID, Apple Pay, and general multitasking. The button is now a solid piece that's force sensitive, enabled by a new taptic engine that supports different, distinct vibration patterns for different notifications.
6. New iPhone retina display
The iPhone 7's retina HD display will be 25% brighter than the 6S, with a wide color gamut and 3D touch capabilities.
The prices
Via@NEC Team
HACOS,Business Services Solutions Master
