Catagory: Toy
Chenghai, a district of Shantou, Guangdong province, is the biggest toy production base in China, with more than 16,000 toy manufacturers and over 3,000 domestic & foreign toy trading companies to create hundreds of millions of money.
Introduction
Located in the southeast part of Guangdong Province, Chenghai is an important transportation hub of the area around east Guangdong, the southeast part of Fujian and south Jiangxi Province, which is known as the "Gateway of East Guangdong".
The crafts and toys industry in Chenghai is one of the three major production bases of its kind in China. Chenghai District, the biggest one, is the only "China Toys and Gifts City" awarded by China Light Industry Union.
Chenghai also has won the title of "Chenghai Industrial Base of Creative Design and Manufacture of Intelligent Toys in the National Torch Program" awarded by the Ministry of Science and Technology of China.
© Image | Google
There are five types of toys
Metal,
Plastic,
Electronic,
Paper,
Lint.
Especially in relation to electronic and plastic toys, no one can be better than Chenghai, which now has more than 16,000 local toy and gift manufacturers, as well as a lot of franchisers and service providers.
Five listed companies have sprung up in this area. They are Guangdong Alpha Animation and Culture, Huawei Technology, Qunxing Toys, Rastar Group and shifeng culture. Chenghai now has formed a complete toy industrial chain, which includes
Toy design and development,
Mould making,
Producing and processing,
Printing and packaging,
Exhibition and trade promotion,
Logistics distribution,
And so forth.
© Image | Google
There are eight advantages of Chenghai toy manufacturing industry:
Industrial clusters,
Trade facilitation,
Vast diversity of types,
Attractive designs,
Quality assurance,
Constellation of brands,
Appropriate prices
High added value.
The Current Condition
The production value of the district's toy and gift industry totaled 49.5 billion yuan in 2017. In past ten years, Chenghai’s toy industrial value grew at 14% annual average.
So far, Chenghai has boasted more than 70% of China’s toy listed companies, and its toy exports are ranked first all around the world. So people always say China’s 70% toys are from Guangdong province, Guangdong’s 70% toys are from Shantou, and Shantou’s 70% toys are from Chenghai.
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With more than 16,000 toy firms involved about 200,000 employees in Chenghai, over 170 of these firms are capable of a yearly industrial output surpassing 100 million yuan ($16.39 million), official statistics show.
And the district has contributed about 20 percent of China's total toy exports in recent years with products in more than 140 countries and regions globally. In 2017, the total export amount of this district is more than 40 billion.
Prospect
"I think the fact that Chenghai is leading the nation or even the world in innovative toy R&D is a crucial reason why they have bestowed the exclusive honor upon Chenghai," said Zeng Ganpu, a local publicity official. “And Chenghai has taken a series of measures to make the industry grower bigger and stronger,”
© Image | Inhabitat
For example, the district has launched several public service platforms for local toy makers while supporting backbone enterprises to set up their own technological R&D facilities.
"Toy firms can get easy access to advanced manufacturing technology and energy-efficient technology as well as modern management concepts," Zeng said. "The toy industry in the district has consequently seen an industrial upgrade."
Official statistics show Chenghai's toy sector has seven high-tech firms, 11 province-level technology-intensive companies, four corporate centers and three engineering centers.
"The district's strategy is to strengthen the competitive edge of the toy industry here," said the official.
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“The local government also strives to protect intellectual property rights, and this district views IPR protection as the lifeline of the toy industry." he said
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Ref | Sina, ChinaDaily, Wikipedia
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