The French brand, Lacoste, has been established since 1933 and has become the “giant crocodile” in the industry of T-shirt. Nevertheless, it was reported that the logo of Lacoste was changed after being used for 86 years. 
Is the trademark of Lacoste abnormal?
We started searching the information to figure out if something wrong about this European trademark Lacoste as soon as we receiving this news, but it turned out that there was nothing wrong with it.
☉ Partial Europe application records
☉ Partial China application records
After submitting the international classification of trademarks applications to EU, Lacoste began to expand the trademark protection scales in National Intellectual Property Administration, PRC once entering the Chinese market.
This European “giant crocodile” has been working so hard at protecting the trademark and compared to the unassailable trademark protection of Game of Thrones, it prevails.
Why the 86-year-old logo, Lacoste, has been changed?
The reason is that Lacoste learns from Global Evaluation Report on Biodiversity and Ecosystem Services published by UN that among the existing species worldwide, there are about one million endangered species due to human activities.
© Image | Google
In order to get more attention on endangered species from the public, Lacoste and IUCN have jointly issued the charity series of the limited edition of the polo shirt, aiming at calling for protecting endangered species from public wherewith its own brand’s influence.
© Image | Google
Since the establishment in 1933, for the first time, Lacoste has replaced the typical crocodile logo with ten types of endangered animals including Mexico vaquita, Burma giant leathback, Northern sportive lemur, Java rhinoceros, Eastern nomascus nasutus, strigops habroptila, California vultur gryphus, Pseudoryx nghetinhensis, Sumatran tiger, and Cyclura pinguis.
The number of these limited edition polo shirts was produced and sell based on the present survival number of these 10 types of animals and all profit from selling was for charity for the purpose of protecting endangered species.
☉ Northern Hairy-nosed Wombat—— only 115 left
☉ Moutain Chicken—— only 132 left
☉ Cebu Damselfly—— only 50 left
☉ Hawaiian Monk Seal——only 1400 left
☉ North Atlantic Right Whale——only 444 left
☉ Moheli Scops-owl——only 400 left
☉ Iberian Lynx——only 589 left
☉ The Yemeni Mouse-Tailed Bat——only 150 left
☉ Opal Goodeid—— only 150 left
☉ he Addax——only 90 left
Brand Protection and Natural Biology Protection
The deed of protecting the brand as well as natural biology from Lacoste was educational and thoughtful.
© Image | Google
In fact, you can do more than making money with your influential trademark brand: working on making a contribution to society, such as species protection, environment protection, and social equality.
Certainly, to make this come true, you need to apply for trademark registration for your products first.
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