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Be accused of cultural appropriation? What did Dior do this time

Be accused of cultural appropriation? What did Dior do this time HACOS瀚客企服
2022-07-20
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导读:最近,微博上有网友发帖称,迪奥最近推出的一款裙子与中国传统的马面裙几乎一样,引发了广泛讨论。


堂堂国际大品牌,却频频打擦边球,引发中国网友声讨。辱华风波过后,迪奥又引争议!此次所犯何事?
Dior have frequently chipped away at the edges, hurting China's fame and interests. After being suspected of insulting China, this international brand caused trouble again! What happened this time?

最近,微博上有网友发帖称,迪奥最近推出的一款裙子与中国传统的马面裙几乎一样,引发了广泛讨论。

Controversy roared on China's Sina Weibo published posts that a skirt Dior released recently seemed to look very similar to Chinese traditional horse face skirt.

微博上一些有关迪奥与马面裙的话题

Some tags on Weibo about Dior and horse-faced skirts


在迪奥官网的简介上明确写着:这款半裙采用标志性的Dior廓形,是一款全新的优雅时尚的单品,并未提及中国传统服饰或有关文化。

On the official website of Dior, the brand said the controversial mid-length skirt is "a hallmark Dior silhouette" in the description, which contains no content that indicates the skirt has anything to do with Chinese traditional clothes or culture.

迪奥官网
The official website of Dior


一些汉服爱好者认为迪奥此次的新品是抄袭,其正面和背面的高开叉、两侧的褶皱以及腰部的设计都是典型的马脸裙元素,但迪奥坚称这是原创设计。

Some Hanfu lovers highlighted that they deemed Dior's new collection as a copycat as it had high split on the front and back, folds on both sides as well as the design in the waist, which are all typical elements of a horse face skirt, while Dior insisted it was an original design.

来源:迪奥官网   Source: the official website of Dior


马面裙又名“马面褶裙”,是中国古代女子主要裙装款式之一,前后里外共有四个裙门,两两重合,俗称“马面”。

Horse face skirt, ma mian qun in Chinese, is a kind of traditional Chinese clothes that has folds on both sides. It has four skirt doors on the front and back overlapping each other. And the overlapping part of the skirt doors is called ma mian (horse face). 

来源 Source:共青团中央


有网友认为迪奥的做法存在“文化挪用”之嫌。但也有部分网友认为这属于“文化交流”,而非“抄袭”或“文化挪用”,我们应对文化交流应该抱着开放的态度。

Some people reckon that Dior is suspected of "cultural appropriation". But some others take the issue as "cultural exchanging" rather than copycatting. They said that the issue is a lesson Chinese people should learn from so that in the future we would invest more to promote our own culture.

来源:山东博物馆


然而,在积极为中国传统文化发声,控诉迪奥之余,我们也应该要认识到我国对于知识产权保护的意识启蒙较晚,保护力度较为不足,尤其是对于传统事物,往往没有专门的市场主体申请知识产权。

While actively speaking up for Chinese traditional culture and accusing Dior, we should also realize that our country's awareness of intellectual property protection has been enlightened late, and the protection is relatively insufficient, especially for traditional things. There are often no special market entities to apply for intellectual property for such traditions.


如果已有商家对马面裙或类似设计、图案等申请并取得专利,而迪奥的此款半身裙明显相像,则涉嫌侵权。如果并无商家取得专利,则因无权利主体,不构成侵权。

If there is someone that has obtained a patent for a horse-faced skirt or a similar design and pattern, etc., and this skirt from Dior is obviously similar, is likely suspected of infringement. If no one has obtained such a patent, it will not be deemed as infringement.


由大至小,即使不是传统文化,我们平时对于自己的知识产权也要重视起来,如品牌商标、著作等,一定要及时申请知产保护,不要让自己的辛苦成果让人偷了去!

As for ourselves, we should learn from this event that intellectual property rights should be highlighted. We must apply for intellectual property protection for things like brand trademarks, designs or so in time. It makes no sense to cry after others steal your fruits.


但申请知产保护需要准备一系列的材料并需缴纳一定的费用,过程比较繁琐。所以很多人会选择委托一家专业、可靠的代理机构代为申请,省时省力。

But, the registration of a trademark requires the various documents and a certain amount of fee, which is a cumbersome process. Therefore, many people choose to entrust a professional and reliable agency to apply on their behalf, saving time and effort.


瀚客在处理知识产权方面业务有着丰富的经验,精通于知识产权战略规划,境内外商标注册,境内专利申请以及版权登记等。

HACOS has rich experience in handling intellectual property business, and is proficient in intellectual property planning, trademark registration, patent application and copyright registration, etc.




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