Elegance is an attitude

Elie Saab’s core business is the so called Haute Couture, which is a French term for “high dressmaking”. It refers to the making of exclusive, custom-made clothes, each of which is adjusted to the customer in order to get maximum satisfaction.

Elie Saab 的核心业务是高级时装定制。高定指独家定制的时装设计，每一件都根据不同客户进行调整，以获得最大的满足感。

Only premium quality is accepted and details have an important role. The production often takes several days or even months and the prices can go up to $ 1,000,000 depending on the material, design etc.

这样的高定，绝对是一流品质，而细节则是每件作品的重中之重。生产通常需要几天甚至几个月的时间，价格可以高达 700万人民币，具体取决于材料、设计等。

This line exists on the super-wealthy market, representing outstanding luxury. It is only affordable to the super rich people, celebrities or royal families. 

这个系列存在于超级富豪圈，是顶级的奢侈品。只有超级富豪、名人或王室才能负担得起。

HAUTE COUTURE SS21

高级定制 2021春夏系列

Even though the launch of the latest Couture collection has been long waited due to the Beirut explosion and the pandemic in Lebanon, Elie Saab finally released SS21 Haute Couture series during New York Fashion Week. The collection, named Theatres of Dream, is as beautiful as a dream indeed. Light, illusion and reality：the graceful bodies of women are adorned with gems, feathers and veils.

由于黎巴嫩贝鲁特大爆炸和疫情的缘故，推迟发布2021春夏高定系列的Elie Saab，终于在纽约时装周期间发布了最新的高定系列。这个以“梦之戏院”为名的系列，如梦一般美好。流光溢彩，亦幻亦真，女性优雅曼妙的身躯在宝石、羽毛和轻纱的装点下婀娜且凌冽。

Again, the key word is

DREAM.

关键词 ——「梦想」

Have you ever stopped thinking WHY you should consider Elie Saab instead of other mainstream brands?

你有没有想过为什么选择Elie Saab，而不是其他主流品牌？

Elie Saab designs Haute Couture custom-made dresses that creates an image of unique design, quality and high status for the elite of world.

Elie Saab设计的高级时装定制礼服，是为世界精英打造独特的设计，质量和高地位的形象。

In general, we can say that the actual product is the clothing itself, with the colors, material, embroidery, quality and all the physical characteristics of the dress. It refers to the practical features of it.

一般来说，我们可以说「普通产品」是服装本身，具有颜色，材料，刺绣，质量和衣服的所有物理特征。它是指服装的功能性。

However, the essence of Elie Saab comes when we talk about the augmented product, the one which is related to the brand image and service connected to the clothes. The augmented product is the fact of being Elie Saab. This name gives the actual product an enormous extra value. This augmented product offers the owner to be distinguished from not only an average clothing consumer, but also from Haute Couture consumers.

然而，当我们谈论「附加产品」时，Elie Saab 的精髓就来了，它与品牌形象和服务有关。「附加产品」是成为Elie Saab的关键。此名称为实际产品提供了巨大的额外价值。这种附加产品不仅让客户区别于普通时装消费者，也与高级时装消费者不同。 

Elie Saab offers the feeling to be part of an exceptional

community with superior status.

Elie Saab品牌的理念是

成为像名流这样特殊群体生活方式中的一部分。

Angelababy @ 2021 Weibo Night Awards 微博之夜

All the extra service, like a forever free repair for the sold goods, and emotional or self-expressive benefits are added to the actual product and these extra values generate the extraordinary prices against the actual value of the product.

所有额外的服务，如出售的商品永远免费维修，带有个人感情色彩以及表现自我的元素被添加到商品之中,这些额外的附加价值必定会产生一个不凡的价格。而这,正是普通商品无法比拟的。

Luxury sets the price,

price does not set luxury.

奢侈品可以决定价格，

价格却不能定义奢华。

The first collection #ELIESAAB MAISON is entirely manufactured in Italy, produced and distributed by Corporate Brand Maison, Private Equity Swiss Company specialized in brand extension projects in the furnishing and hospitality sector dedicated to prestigious international fashion and automotive brands, under the guidance of Massimiliano Ferrari.

ELIE SAAB MAISON 首创系列完全由意大利设计制造，由瑞士公司Corporate Brand Maison生产和分销，该公司专门从事家具和酒店行业的品牌推广项目，在马西米利亚诺·法拉利的指导下，致力于著名的国际时尚和汽车品牌。

Corporate Brand Maison stands for research and innovation, respect for the past and tradition, planning and an international approach of its initiatives.

Corporate Brand Maison 代表着研究和创新、尊重过去和传统、未来并倡导国际化的推进。

So we just found out the first reason that makes Elie Saab Maison different from all the other brands, the furniture expertise of the people working strictly together with the fashion brand, who made possible the realization of the first collection ever branded @Elie Saab Maison.

因此，我们发现了使Elie Saab Maison首创系列不同于其他品牌的原因——家具的设计灵感与某时尚界有着某种紧密的联系，Elie Saab Maison开创了这样的先河。

Same as for Haute Couture, also for furniture only premium quality is accepted. Italian craftsmen work with precision to produce each piece of the collection and to guarantee a standard of the highest level. The production is fast and the prices ... are not as out of reach as Haute Couture!

与高定一样，家具也只接受一流的品质。意大利工匠精心地制作每件藏品，并保证产品能达到最高水平的标准。生产速度快，价格...并不像高级时装那样遥不可及！ 

So don't worry, you can still have your own piece of Elie Saab in your living room without paying $ 1,000,000 for an Haute Couture dress.

所以不要担心，在你的家中,不用像高定那样以650万人民币为代价，你仍然可以拥有属于自己的Elie Saab。

The Home Collection, even if it still represents outstanding luxury, is not anymore for only a small niche of super-wealthy customers. The main target for Elie Saab Maison are people who have an interest in luxury furniture, custom-made with unique design and of high quality. These are the features that will add an image of exclusiveness to the client.

Elie Saab家居系列，不再只为一小群超级富有的客户而服务,即遍它仍然代表着一流的奢侈品。Elie Saab Maison 的主要目标是那些对豪华家具感兴趣的人，他们以独特的设计和高品质定制的服务为客户塑造独一无二的家居环境。

So WHY Elie Saab Maison instead of other mainstream fashion brands offering a Home Collection?

那么，为什么Elie Saab Maison可以替代其他主流时尚品牌所设计的家居系列？

Because Elie Saab Maison, thanks to the design of Carlo Colombo, is able to provide unique design, top quality and high status for the users.

因为Elie Saab Maison，由Carlo Colombo设计，能够赋予产品独特的设计，顶级的质量去匹配高地位的用户。

The actual product is made with the top quality raw materials available in the market, so for example all the fabrics in collection are realized in collaboration with some of the most experienced textile suppliers working in Como area. Just to mention a few, Rubelli and Dedar.

所有产品是用市场上最优质的原材料制造的，例如，所有收集的面料都是与一些在科莫地区工作的最有经验的纺织品供应商合作实现的。如，Rubelli和Dedar。 

But as for Haute Couture,the deepest essence of Elie Saab comes when the augmented product is taken into consideration. The extra value of Elie Saab Maison is of being a Home Collection brand with the standards and the approach of an Haute Couture brand. Customization is accepted in order to provide to each client a unique piece that can distinguish her/him from not only average furniture consumers, but also from luxury furniture users.

至于高定，Elie Saab最深层的精髓当然还是它。Elie Saab Maison 的额外价值是成为具有高定标准及方式的家居系列品牌。定制是为了给每位客户提供一件独一无二的作品，不仅能将他/她与普通家具消费者区分开来，还能与豪华家具用户区分开来。 

Last, but not least, is a completely new brand.

最重要的是，它是一个全新的品牌。

After years of iconic brands dominating the furniture market and with the new trends and tastes of consumers towards a more contemporary style, it's time to embrace the wind of change and start challenging the luxury market with something completely new.

具有标志性的时尚品牌多年来一直是消费者对现代风格喜好的风向标，是时候拥抱变革之风，并开始挑战奢侈品市场上从未出现过的时代。

Join Elie Saab Maison journey with us, 

next stop could be your hometown.

和我们一起加入Elie Saab Maison的旅程，

下一站它就可能出现在你的家乡。

ELIE SAAB MAISON @Milan 

ELIE SAAB MAISON @London 

ELIE SAAB MAISON @Dubai 

And remember,

ELEGANCE IS AN ATTITUDE.

*部分图片来自于网络