BV on the go!- 大数跨境

Magnificat迈骊飞

2021-10-02

导读：New Bottega Veneta

Bottega Veneta's unique take on luxury comes courtesy of a team of exceptionally skilled artisans who turn craftsmanship into wearable art. Although heritage plays an important role in its modern-day identity, it is creative director Daniel Lee’s recent design contributions – most notably those square-toed mules and The Pouch – that confirm the label’s cult status.

Founded in Vicenza in 1966, the Italian label is steeped in tradition, with leather accessories and its signature intrecciato weave (a technique so valued the brand has set up its own school to train future generations) acting as the cornerstone of the Bottega Veneta DNA. In an age where look-at-me logos are now de rigueur, Bottega Veneta proves that tradition can be just as powerful a statement – a sentiment echoed through its motto: “When your own initials are enough.”

葆蝶家（Bottega Veneta）对奢侈品的独特诠释得益于一群技艺高超的工匠，他们将手工技艺转化成可穿戴的艺术品。尽管传统在其现代身份中扮演着重要角色，但创意总监丹尼尔·李(Daniel Lee)最近的设计贡献——最著名的是那些方头穆勒鞋和The Pouch——证实了该品牌的狂热地位。

这个意大利品牌于1966年在维琴察成立，秉承传统，皮革配饰和标志性的 Intrecciato 编织（一种非常受重视的技术，该品牌设立了自己的学校来培养后代）是葆蝶家DNA的基石。在这个“看Logo” 司空见惯的时代时代，葆蝶家证明，传统也可以成为一种强有力的宣言——这种情绪在其座右铭中得到了呼应:“当你自己的首字母就足够了。”

TRENDING NOW

Arco, Cassette, Jodie and The Pouch; so many must-have pieces, so little time! Only the speediest shoppers will bag Bottega Veneta’s accessories, which have been flying off the shelves at a rate of knots since new creative director Daniel Lee joined the brand. Show no mercy; it’s everyone for themselves.

Arco、Cassette、Jodie 和 The Pouch，这么多必备品，这么少的时间!只有速度最快的消费者才能买到 Bottega Veneta 的配饰。自新任创意总监 Daniel Lee 加盟该品牌以来，这些配饰一直以惊人的速度下架。每个人都是为了自己，毫不手软。

DANIEL LEE

Daniel Lee can, it seems, do no wrong. Lee’s forte is real-world elegance – a carryover from his tenure as ready-to-wear director under Phoebe Philo at Celine, perhaps. He is our name to know from fashion’s ‘modern luxury’ vanguard, taking Bottega Veneta’s historic tropes – Awoven leather, for one – and making them his own.

Daniel Lee 似乎不会出错。Lee 的强项是现实世界的优雅——这或许是他在 Celine 的 Phoebe Philo 手下担任成衣总监的延续。他是时尚界“现代奢侈品”的先锋，他在借鉴 Bottega Veneta 的传统历史风格—编织皮的同时，将其打造成为了自己的风格。

WOMENSWEAR

Presented in London and shrouded in secrecy, Bottega Veneta’s Spring/Summer 2021 show was characterised by a sense of intimacy that extended to the collection itself. Inspired by the sentimental connections that often form between clothing and wearer, Daniel Lee offered pared-back silhouettes and tactile knits with a comforting hint of retro, hand-me-down charm.

Bottega Veneta 2021年春夏时装展在伦敦秘密展出，其特点是一种延伸到系列本身的亲密感。受服装与穿着者之间经常形成的情感联系的启发，Daniel Lee 设计了简约款式和触感舒适的针织衫，带有一丝复古魅力。

MENSWEAR

Showcasing the elegantly understated vision that has made Daniel Lee such a hit with the fashion set, Bottega Veneta’s Spring/Summer 2021 collection offered a comprehensive compendium of wardrobe essentials for the discerning gentleman. The wide-leg trousers, crocheted sweaters and contemporary knit suits are all icons in the making.

Bottega Veneta 2021春夏男装系列优雅低调的展示，让Daniel Lee 在时尚界成为炙手可热的人物，为眼光独到的绅士提供了全面的衣橱必备品纲要。阔腿裤、钩针毛衣和现代针织套装都是正在形成中的 Bottega Veneta标志。

ISSUE BY BOTTEGA

When Bottega Veneta vanished from Instagram, it was something of a virtual mic drop. At the start of the year, news broke that the cult brand had deleted its social media accounts, prompting much speculation around why. Maybe creative director Daniel Lee had decided to focus on organic promotion courtesy of his devoted celebrity following? After all, when BV obsessives like Kylie Jenner, Rihanna and Rosie Huntington-Whiteley are frequently sharing their favourite accessories with their millions of followers, the promo box is pretty well ticked.

当 Bottega Veneta 从Instagram上消失时，一场虚拟的丢麦游戏开始了。今年年初，有消息称这个风靡一时的品牌删除了其社交媒体账户，引发了人们对其原因的猜测。也许创意总监 Daniel Lee 决定专注于他忠实的名人追随者的有机推广? 毕竟，当 Kylie Jenner、Rihanna 和Rosie Huntington-Whiteley 等 BV 痴迷者经常与数百万粉丝分享他们最喜欢的配饰时，促销框就很好打勾了。

But now we know what Lee was up to: curating a “digital journal” of interactive stills, film and audio, set to be released quarterly to coincide with seasonal collections hitting stores. Issue will provide the Italian brand’s online presence going forward, a move Lee told the Guardian he hopes will offer a “more progressive and more thoughtful” virtual offering. “Social media represents the homogenisation of culture,” he said.

但现在我们知道Lee在做什么了？策划一份包含互动照片、电影和音频的“数字杂志”，每季发行一次，与当季的系列产品同时上市。Issue将提供意大利品牌未来的在线形象，Lee告诉卫报，他希望此举能提供“更先进、更周到”的虚拟产品。“社交媒体代表了文化的同质化，”他说。

ISSUE 3

For its latest issue, the interactive online publication features the likes of Raheem Sterling, Honey Dijon and Kelsey Lu who are snapped wearing Bottega Veneta’s latest creations. Alongside a range of editorials, Bottega Veneta has utilised the online aspect of its publication by featuring video and sound elements such as blow-up versions of its popular bags being inflated and models unzipping its range of trousers.

最新一期的互动在线刊物邀请了 Raheem Sterling、Honey Dijon 和 Kelsey Lu 等人穿着 Bottega Veneta 的最新作品拍摄。除了一系列社论外，Bottega Veneta 还利用其出版物的在线方面，展示了视频和声音元素，例如其流行包袋的充气版本和模特拉开其系列裤子的拉链。