边做披萨边送餐，这么神奇的吗？必胜客的移动披萨工厂来啦！

As restaurant brands from McDonald’s to IHOP race to figure out how to incorporate delivery, Pizza Hut is dipping its toes into the second iteration. The company today announced a partnership with Toyota to develop a prototype vehicle that includes a “kitchen” that cooks pizzas en route to the customer.

从麦当劳到国际煎饼屋(IHOP),餐饮品牌都争先空恐后想要实现送餐一体化。而此时必胜客首先涉水第二代送餐服务。今日必胜客宣布与丰田公司结成合作伙伴关系，打造一款自带内置厨房，可在送餐路上烹制披萨的原型车。

The Tundra PIE Pro features a refrigerator, computer-guided robotic arms and a portable conveyor oven. The company claims the automated pizza-making process takes about 6 to 7 minutes from start to finish. It also touts the vehicle’s zero-emission features, as the vehicle and all of its equipment are powered by a hydrogen-fuel-cell electric powertrain.

“坦途(丰田车型)馅饼专家”以内置冰箱，电脑控制的机械手臂和传送式烤箱为特色。公司称整个自动化披萨制作过程仅需6到7分钟。车辆及其设备皆由氢燃料电池动力系统驱动，所以零排放也是其一大卖点。

Pizza companies have decades of experience in the delivery space, but the quickly growing channel—estimated to be worth $76 billion by 2022—means it is no longer a differentiator for the segment.

披萨公司实行递送服务已有几十年历史，但该迅速成长的渠道在2022年将价值760亿美元，意味着该项服务不再是此细分市场中与众不同的差异化特色。

But for Pizza Hut, the objective with this prototype is to differentiate by “bringing the oven closer to the customer’s door,” according to COO Nicolas Burquier.

据其首席运营官Nicolas Burquier所言，必胜客打造此原型车，是想通过“烤箱临客门”的做法，来展现其独特的技术。

“We’re exploring any opportunities to streamline our processes and systems that impact our team members’ experiences and making their lives easier and safer, and then we’re looking at how that impacts the customer experience,” Burquier said. “We know we have an opportunity to do those things and we’re looking at it through the lens of improving those experiences.”

 “我们尽可能提高生产过程和体系的效率，让团队成员少受影响，生活更加轻松安全。然后我们审视这些变化对客户体验有何影响。”Burquier说道，“我们知道我们有机会这样革新，我们站在提升员工和客户体验的角度看待此事。”

The Tundra PIE Pro marks the second prototype between Toyota and Pizza Hut. The companies’ first blueprint, for a fleet of driverless delivery vans, was first announced at the Consumer Electronics Show in January. Both ideas have one major feature in common: automation.

“坦途馅饼专家”是丰田和必胜客合作的第二款原型车。这两家公司的第一个蓝图，即一车队的无人驾驶送餐货车，首次公布于一月份的消费者电子产品展览会上。两款想法都有一个主要的共同特征，即自动化。

For the Tundra PIE Pro, when a pizza is ordered, the first robotic arm opens the refrigerator and removes the selected pizza, places it on the oven conveyor, and returns to close the refrigerator door. The pizza is then sent through a high-speed ventless oven, according to the company. On the opposite side, a second arm removes the finished pie, places it on the cutting board, divides it into six identical slices, boxes it up and delivers it to the customer. To create this automated process, Pizza Hut partnered with Nachi Robotics System Inc.

收到披萨订单时，坦途馅饼专家就会用一条机械手臂打开冰箱，取出选定的披萨，将其放置于送往烤箱的传送带上，再回来关闭冰箱门。根据该公司的说法，这之后，披萨会被送往一个密闭的极速烤箱。在另一端，另一条手臂取走烘烤完毕的披萨、把它放在砧板上、将其六等分、分装好之后送给客户。为了实现这一自动化过程，必胜客与纳奇机械公司展开了合作。

“We’re looking at automation to see where it adds value. It definitely makes it safer and easier, but the rest we’re learning along the way,” Burquier said.

“我们十分关注如何让自动化产生附加价值。显然，自动化更加安全简便，但剩下的仍有待研究，”Burquier说道。

“The rest” includes how much the truck could potentially cost franchisees (Pizza Hut is 99% franchised) and the actual timing of a rollout. There is no timeframe goal, though Burquier said he’d “love for it to be soon.”

“剩下的”包括特许经营人花费在这个车型上的价钱（必胜客拥有99%的特许经营权）以及它首次展示的时机。现在还没有确定时间表，但Burquier希望能够尽快。

 “We will obviously have to make this work from a cost standpoint. What we’re doing today is really figuring out how it will work and what we will learn from this, how this is going to do when we put it in front of the consumer and how they react,” he said. “In this space, sometimes we don’t know what we don’t know.”

他说：“很显然，我们首先会从成本的角度来考虑这个问题。我们现在正在想办法搞清楚几个问题：它是怎么运作的，我们从中可以学到什么，当我们把它展现在消费者面前时会发生什么，消费者又会作何反应。在这一新领域中，有时我们甚至连‘我们不知道什么’都搞不明白。”

Although it’s been delivering for about 30 years, Pizza Hut is intensely focused on this space right now. Last year alone, the company announced it was hiring 14,000 delivery drivers to speed up the service, developed a “delivery network algorithm” aimed at improving accuracy and reliability, introduced a new delivery pouch with 3M Thinsulate Insulation thermal technology, and launched the Pizza Hut Delivery Tracker, which includes Amazon Alexa and Chatbot ordering capabilities.

尽管必胜客的配送服务已经有30年的历史了，它却仍热切关注着这一领域的新动态。仅去年一年，它就宣布招聘14000名送餐司机来加快配送速度，并开发了一种旨在提高精确度和可靠度的“配送网络算法”，它还采用3M稀硫酸盐保温技术支撑的新型输送袋来装送披萨，并推出了搭载了亚马逊Alexa（亚马逊开发的智能个人语言助理）和聊天机器人订餐功能的必胜客专属送货追踪系统。

“We’ve been innovating in this space for a long time and this (Tundra PIE Pro) is a natural extension of our DNA,” Burquier said. “The key driver for us is reducing the amount of time between the oven and the customer door. The more we can reduce that time, the better we can be. I’m excited about our opportunity to improve the customer experience.”

Burquier说道：“其实我们一直在这一领域探索革新，新产品坦途馅饼专家则是我们公司DNA的新发展。对我们来说，关键的驱动力是削减‘从烤箱到客户端’的时间，时间越短，就意味着我们能做得越好。我们很高兴我们有机会改善用户体验。”

Although the delivery space is getting increasingly crowded, Burquier believes Pizza Hut has an advantage in the pizza segment simply by having more points of distribution, with about 6,300 U.S. locations. This is compared to Domino’s about 5,600 locations, Papa John’s 2,600 locations and Little Caesar’s about 4,300 locations.

尽管送餐服务的竞争日趋激烈，Burquier认为，光凭门下数不胜数的分店，就奠定了必胜客在披萨行业的领军地位。它在美国有6300家分店，而达美乐仅有5600家，棒约翰有2600家，小凯撒有4300家。

But saturation may not matter much in the future of delivery as competition deepens. Venture capitalists have poured $3.5 billion into food delivery companies so far this year, underscoring just how significant the opportunities are in this space. Such ramped-up delivery innovation will continue to blur the lines of foodservice, adding far more competition to Pizza Hut’s radar that just other pizza companies (see, for example, UberEats virtual restaurants).

随着竞争加剧，将来餐饮行业的饱和可能不会对外卖送餐有什么影响。目前为止，今年已有35.5亿美元的资金投入送餐公司，足以体现外卖送餐行业蕴藏的巨大商机。送餐服务的不断创新将进一步模糊餐饮服务业的界限，必然加剧必胜客与其他披萨公司的竞争。（例如，优食旗下的线上餐厅就加剧了外卖送餐行业的竞争）

Even in the pizza space specifically, and even in this second iteration, expect the delivery race to intensify even further. Pizza Hut, for example, isn’t even the first in the segment to test an oven-on-wheels concept—that distinction belongs to Zume, which dates all the way back to 2015. Not to mention, competitor Domino’s continues to accelerate its driverless delivery vehicle test with Ford, and upstarts, like Pieology, are dipping their toes into drone delivery. Who knows which technology will emerge as the most practical to scale, but the race to get there should be interesting.

仅从披萨行业来看，甚至仅看二次迭代的争相出招，外卖送餐行业的竞争势必更加激烈。其实，必胜客并不是开拓创新的先驱。早在2015年，Zume就运用了机器人制作披萨的创意。类似的例子不胜枚举，达美乐进一步推进与福特公司的合作，开发无人驾驶送餐车。如杜兰特一样的初涉者，也在无人车的边缘试探。谁也不知道大规模生产下最为经济的送餐方式会是什么，但各大公司你争我赶的过程充满看点。

Source:

https://www.forbes.com/sites/aliciakelso/2018/10/30/pizza-hut-introduces-new-delivery-prototype-with-automated-kitchen/#454048155444