星巴克要在美国关店的消息闹得沸沸扬扬，可吃瓜的你真的已经洞悉各种来龙去脉了吗？社交媒体上人们又对此有何看法？你知道的还远远不够，速速来看本期内容你深度科普！
1 何事生非？
Starbucks will close 8,000 company-owned US cafes for the afternoon on May 29 so employees can undergo racial tolerance training in response to protests after the arrest of two black men waiting in a Philadelphia store.
为了应对因两名黑人男子在费城星巴克遭到逮捕而引发的抗议，星巴克将在5月29日下午关闭全美8000家公司所属店铺，来让员工接受种族包容培训。
two men were approached by the store manager and asked to leave after they requested the use of the toilet without making a purchase.
本月12日，两名男子因在未消费的情况下使用星巴克店内的洗手间而被店长要求离开。
In response, the men told staff that they were waiting for a friend and refused to leave.
那两名男子回答店员他们是在等一位朋友，并拒绝离开。
事发当时监控录像截图
Video of the incident shows their business associate arrive as they are arrested. He is white.
监控视频显示，当两名男子被逮捕的时候，他们的生意伙伴来到店里。他是一个白人。
Following the arrests, Starbucks' perception level dropped to its lowest levels since November 2015.
此次事件发生后，星巴克的品牌形象已跌至2015年11月来的最低水平。
Starbucks is warned against treating Philadelphia as a one-off affair, and urged the company to investigate whether there were any warning signs.
人们警告星巴克不要把发生在费城的事件当成个例，同时强烈要求星巴克调查现场当时是否有相关警示牌。
The company's CEO Kevin Johnson has apologized for the incident and confirmed that the employee who called the police is no longer with the company.
星巴克首席执行官凯文·约翰逊已对此事件道歉，并证实报警的员工已经被开除。
遭到逮捕的两名男子
"While this is not limited to Starbucks, we're committed to being a part of the solution," Johnson said. "Closing stores for training is just one step in a journey that requires dedication from every level of our company and partnerships in our local communities."
他说：“虽然此类事件不仅在星巴克发生过，但我们仍将致力寻求解决方案。关闭门店进行培训只是第一步，而解决整个问题，还需要公司各个层面与当地社区的共同努力。”
2 众说纷纭
人们在店外抗议
Response to the announcement of the closures was mixed on social media. Some applauded Starbucks, while others felt that the move was an overreaction from a "liberal" company.
社交媒体上，人们对星巴克停业培训的反应褒贬不一。有些人赞同星巴克，另一些则认为这家“自由派”公司是在小题大做。
■"Being an African American, we think this is an America thing, not a Starbucks thing. But for them to publicly say they're going to do diversity training is good. They addressed it, not wiping it under the rug." （ William, 38）
“作为非裔美国人，我们认为这不仅是星巴克的问题，更应是整个美国应该反思的问题。但星巴克能公开宣布他们会进行反歧视培训是件好事。他们回应处理了这件事，而非回避问题粉饰太平。”
■"Those two guys, first of all, should not have gone to Starbucks and then not patronised the place. I think there was no racial bias. A few months ago, I was trying to use the restroom, they asked me if I was gonna buy something. It's just their policy." （ John, 60）
“首先，这两个人没有消费就不应该去星巴克。我觉得这件事不存在种族歧视的问题。几个月前我想去星巴克借用下卫生间，他们就问我是否要在店内消费。这只是星巴克的规定而已。”
■"Starbucks is so ubiquitous that they've almost become a public space, like they can afford to be open to non-patrons as well. What we're really talking about is how to share spaces." （Kristina, 40）
“现在，到处都有星巴克的店铺，那里几乎已经成为了公共空间，好像就算对非顾客人群敞开大门也没什么关系。我们真正讨论的问题应该是人们该如何共享空间。”
人们在店外抗议
John Gordon, a restaurant industry analyst , said: “You can’t have that many employees and not have something stupid happen. You can’t cover everything.”
餐饮业分析师约翰·戈登说： “有那么多员工又没有任何蠢事发生是不太可能的。你不可能总是面面俱到。”
Gordon called the decision to hold the May 29 training sessions“the most practical way to get word out to all employees”
戈登认为5月29日的培训是“向所有员工传达公司想法最切实的方式”。
He said the training should be aimed broadly to “make sure that you are respectful to everyone’s culture. First, just be good people.”
他同时也说培训的目标总体上应是“确保员工尊重每个人的文化，而且首先要让他们做个好人。”
3 不止于此...
Even if the threatened boycott does not materialize, the 8,000 temporary store closures will almost certainly have an impact on sales.
就算人们威胁的抵制最后并没有成真，暂时关闭8000家店铺也几乎肯定会对星巴克的销售额产生不小的影响。
In February 2008, Starbucks lost roughly $6 million for closing all 7,100 stores for three and a half hours to train employees as it struggled to repair its reputation and grow sales after a period of overexpansion.
2008年，在经历一段时间的过度扩张后，星巴克正试图重振声誉，提高销售额。当年2月星巴克关闭了7100家店面，进行了3个半小时的员工培训，造成的损失高达六百万美元。
Starbucks’ progressive policies have sparked a number of boycott threats from the right over the last few years.
近年来，星巴克的一系列进步决策曾引发不少右翼人士的抵制。
In 2015, the chain received backlash after its "Race Together" campaign encouraged baristas to discuss issues of police brutality with customers — The campaign caught fire on social media and was condemned for being superficial and ill-conceived.
2015年，星巴克发起“种族和谐”活动，鼓励店员和顾客讨论有关警察暴行的问题。该活动在社交媒体上引发热议，被指责流于表面，想法拙劣。星巴克因此遭到强烈抵制。
星巴克创始人兼执行总裁霍华德·舒尔茨就“种族和谐”活动进行宣传
Starbucks has continued to champion progressive causes in the workplace. Last month, it claimed it had achieved 100% pay equity across gender and race for all its US employees.
星巴克一直以来持续支持工作场所中的进步事业。上个月，它宣称所有在美雇员在性别和种族方面实现了100%的薪酬平等。
It also touts the diversity of its workforce. It says minority Americans comprise more than 40% of the company’s US employees.
星巴克还以自己的员工多样性为傲，称其在美国的员工40%以上由美国“少数族群”组成。
Communications experts said such policies meant Starbucks had to hold itself to high standards in all its stores.
传播学专家称，这样的政策意味着星巴克的所有店铺都要对自己保持严格的高标准。
“The more your brand is trying to connect emotionally to people, the more hurt people feel when these kinds of things happen,”said Jacinta Gauda, the head of a New York strategic communications firm.
“一个品牌越是想和公众建立情感联系，当这样的事情发生时，公众就越感到受伤。”纽约一家策略传播公司负责人杰西塔·高达说。
Howard Schultz, executive chairman of Starbucks once said in an opening letter “Racial diversity is the story of America, our triumphs as well as our faults.”
星巴克执行总裁霍华德·舒尔茨曾在一封公开信中表示，“种族多样性是美国的历史基石。我们的成与败都将取决于它。”
Source:China Daily/the Guardian/washington post/BBC/USA TODAY/insider.com
资料/翻译：范仪亦 周冰倩 顾贝盈 刘可圆
校对：刘可圆
