奇妙事件录|颜色=性格？妈妈替我去上学？声音也是景观？金血为什么珍贵？

Colors aren't merely associated with various feelings but can actually shape our perceptions and personalities.

颜色不仅与各种感觉有关，而且可以塑造我们的观念和个性。

Color psychology has been used in marketing and branding for years, but research in the last decade has taken color psychology and applied it to human personality traits.

色彩心理学多年来一直被应用于营销和品牌推广，近十年来已经用来研究人格特征。

·Color Marketing色彩营销

Colors have been used strategically in branding for years. It's extremely likely that you have purchased something in a store or chosen one product over another due to what brands call color marketing: targeting brands, colors, and adverts based on colors that will influence you to buy.

多年来，色彩在品牌上一直被战略性地适用于品牌建设中。因此当你在买东西时，很有可能是因为品牌的“色彩营销”（包括品牌定位，所选颜色，以及广告的主色调）而选择了它。

You can see in the infographic above that companies that want to be associated with dependability (Dell, HP, IBM) use the color blue. Companies that want to be known for being exciting and fun (Fanta, Amazon) use a splash or orange.

您可以在上面的各公司的图标中看到，想要大家觉得可靠（戴尔、惠普、IBM）的公司会使用蓝色。想要以刺激和有趣为特点的公司（芬达、亚马逊）会使用飞溅的色块或橙色为主色调。

A Texas woman was arrested after spending an entire day at middle school posing as her 13-year-old daughter and documenting her experience online as administrators and most teachers failed to notice.

德克萨斯州的一位妈妈冒充13岁的女儿去上了一天学，并将这一天的经历记录下来发布到网络上，她也因此被逮捕。大多数管理人员和教师没有注意到这位“假学生”。

She was later taken into custody at her home. In one video posted to YouTube titled, "Going to school as my 13yr old daughter (Middle School edition)," Garcia is seen wearing a yellow hoodie, glasses and a black face mask entering the school.

她后来在家遭到羁押。在其发布在YouTube上的"扮成13岁女儿去上学（中学版）"的视频中，她身穿黄色连帽衫、戴着眼镜和黑色面罩进了学校。

Garcia said she put on fake tanner and dyed her hair to better resemble her teen daughter, "Julie." When she walked into the school, she wrote down her daughter’s ID number that she had memorized. She can be heard saying good morning to who she says was the principal.

加西亚说，她喷了美黑喷雾，染了头发，这样看起来更像女儿朱莉。走进学校时，她写下了事先记下的女儿的学号。她还向校长问了好。

Garcia said she spoke to another faculty member and then attended all of her daughter’s classes. Though some students eventually recognize her, she thanks them at the end of the video for keeping her secret.

加西亚说，她还与另一名教职工说过话，然后参与了她女儿这天的所有课程。有些学生后来认出了她，她在视频的结尾感谢他们帮她保密。

"We need better security at our schools. This is what I tried to prove," Garcia said in a follow-up video. "I didn’t do this to get views. I didn’t do this to get likes. I didn’t do this so people could be mad at me."

"我这次想要证明的是我们需要加强学校的安全机制，"加西亚在后续的视频中说。"我这样做不是为了获得网民的关注；不是为了得到点赞；也不是为了惹人生气。”

"There have been one too many mass shootings in schools," she continued in the video following her arrest. "That is disgusting to think of that it all could have been prevented just by putting metal detectors and more security."

"学校里发生了太多的大规模枪击事件。本来安装金属探测器和更多的安全设备就可以解决的这种事情，这么一想真让人难受。"她在被捕后续的视频中说。

"While there was a breach in security by an individual associated as a parent with the school," San Elizario Independent School District Superintendent Dr. Jeannie Mesa-Chavez said in a statement , "We want to assure you that our security measures are being reviewed and evaluated."

圣伊丽莎里奥独立学区警长珍妮·梅萨-查韦斯博士在声明中说："虽然学校家长违反了安全规定，但我们想向您保证，我们正在重新审查和评估我们的安全措施。

Beyond the visual beauty of their protected landscapes, U.S. National Parks also contain natural soundscapes that have the potential to create desirable health outcomes in people.

在美国的国家公园，游客除了能领略眼前自然景观的美丽，还可以沉浸在声音景观中大饱“耳”福，放松身心。

Sounds cause reactions in every known vertebrate, and most animal and even plant life have evolved to perceive sound as an important way of navigating the environment, finding food and mates, and avoiding danger. Therefore the obscuring of sounds by noise pollution can cause a lot of detrimental neurological effects, such as an increase in cortisol secretion that can lead to negative health outcomes.

所有脊椎动物都能对接收到的声音做出反应，大多数动物甚至是植物进化至今，还可以通过自然声来定位、觅食、寻找同伴以及避免危险。因此，噪音污染造成的自然声的衰微将会危及人的身体健康，比如皮质醇分泌的增加。

One prevailing theory over why natural soundscapes promote healing is that they usually don’t require directed attention, and can allow the sort of “switching off” of auditory focus, something that can almost never be done in the constant stimulation of an urban environment.

为什么自然声能有治愈的效果？一种普遍的说法是，自然声不需要我们一直保持高度集中的注意力，我们可以暂时“关闭”听觉系统，而这在城市环境的持续刺激下几乎是无法实现的。

Rachel Buxton, a scientist at Carleton University in Ottawa, examined 36 studies, which together produced an average of a 28% reduction in feelings of annoyance when listening to natural sounds like birds, wind, and water; Of traditional markers of health, such as blood pressure, heart rate, and perceived pain, all of which were most strongly reduced (23%) by geophysical sounds of water.

渥太华卡尔顿大学的Rachel Buxton阅读了36份研究报告发现，当人在听到鸟鸣、风声、水流声等自然界的声音时，烦躁感减少了28%。传统的健康指标，比如血压、心率、疼痛程度，都在水流声的影响下降低了23%。

（很多专注软件中都以自然音作为背景白噪音）

In addition, Buxton et al. measured 221 audio recordings from 68 National Park Sites and found that 75% of them had high levels of natural sounds 75% of the time.

此外，Buxton等人还对69家国家公园的221份声音进行检测记录，发现75%的公园75%的时间都能维持高水平的声音景观。

As Mosaic reports, the type is so rare that only about 43 people have been reported to have it worldwide, and until 1961, when it was first identified in an Aboriginal Australian woman, doctors assumed embryos with Rh-null blood would simply die in utero.

根据Mosaic的报道，这种Rh-null血型非常稀有，全世界只发现了43例，Rh-null在1961年首次在一名澳大利亚女子身上发现，在此前医生们均认为拥有这样血型的胚胎无法存活。

The RhD protein only refers to one of 61 potential proteins in the Rh system. Blood is considered Rh-null if it lacks all of the 61 possible antigens in the Rh system. This not only makes it rare, but this also means it can be accepted by anyone with a rare blood type within the Rh system.

RhD蛋白指的是Rh系统里61种潜在蛋白的一种，如果一种血液缺少Rh系统里的全部61种蛋白，那就是Rh-null血型，这不仅仅代表了它的稀有，还代表Rh系统里任何一种稀有血型携带者都可以被输入Rh-null血型。

This is why it is considered "golden blood." It is worth its weight in gold.

这就是为何它被叫做“金血”，因为它比同等重量的金子还珍贵。

As Mosaic reports, golden blood is incredibly important to medicine, but also very dangerous to live with. If a Rh-null carrier needs a blood transfusion, they can find it difficult to locate a donor, and blood is notoriously difficult to transport internationally. Rh-null carriers are encouraged to donate blood as insurance for themselves, but with so few donors spread out over the world and limits on how often they can donate, this can also put an altruistic burden on those select few who agree to donate for others.

据Mosaic报道，金血对制药有着无与伦比的重要性，但拥有金血的人的生命安全却很难保障。如果一位Rh-null血型的人需要输血，在当地找到捐献者是非常困难的，而这种血液的国际运输又是出了名的麻烦。医生建议Rh-null的携带者献血以防万一，但是由于世上这种人实在太少，他们的献血频率是受限制的，这对于愿意无私为他人献血的携带者来说是一大负担。

Scientists are also looking into creating synthetic blood. If they succeed, they may be able to ease the current blood shortage, while also devising a way to create blood for rare blood type carriers. While this may make golden blood less golden, it would certainly make it easier to live with.

科学家正在研究制造人造血液，一旦成功，就可以缓解现有的血液短缺，同时还可以为稀有血型携带者造血。虽然这让金血不那么金贵了，但可以更好地保障金血血型的人的生命安全。

WORD LIST

1.custody：

①监护，保管

e.g. The property was placed in the custody of a trustee.

财产交由受托人保管。

②（尤指离婚父母一方的）监护权

e.g. He was trying to get custody of their child.

他在努力取得孩子的监护权。

③拘留，关押

e.g. She was later taken into custody at her home.

随后她被拘留在家中。

2.perception:

n. an idea, a belief or an image you have as a result of how you see or understand sth 看法；见解

eg：Colors can actually shape our perceptions and personalities.

3.enticing:

adj. something that is enticing is so attractive and interesting that you want to have it or know more about it 有诱惑力的；诱人的；有吸引力的

eg: orange isn't nearly as bold and enticing as red.

4.synthetic:

adj.综合的；合成的，人造的

n.合成物

例句：

Boots made from synthetic materials can usually be washed in a machine.

用合成材料做成的靴子通常可以在机器里洗。