GENERATION Z
Z世代的26个关键词
Gen Z fashion trends are getting wilder and wilder. From ripped jeans to unisex clothing items, some trends might seem confusing to older generations.
Z世代的时尚潮流愈发“狂野”了。从破洞牛仔裤到无性别服装，有些潮流可能让老一辈人感到困惑。
TikTok and Instagram are likely the largest drivers of new trends and brand exposure. There's hardly a line between celebrity and social media influencer anymore. Many of these young people are also finding inspiration from their peers, as most of them upload their looks all throughout the week.
TikTok和Instagram可能是新的潮流和品牌曝光的最大驱动力。名流和网红之间几乎已经没有界限了。许多Z世代也从他们的同龄人身上找到了灵感，因为大多数人整个星期都在上传自己的穿搭。
以下就是5种可能会让老一辈打出问号的时尚潮流。
请回答：2000
/// 01 ///
Early 2000s trends like fun prints, rhinestones and lots of pink are all the rage among Gen Z consumers.
21世纪初的潮流，如有趣的印花、水钻、大量的粉红色，在Z世代消费者中风靡一时。
While most of Gen Z is just a tad young to remember true early 2000s style, icons like Paris Hilton and nostalgic movies like "Mean Girls," "The Cheetah Girls," and more have kept the trends alive for the younger generation.
虽然大多数Z世代年龄太小了，不了解21世纪初真正的风格，但像帕丽斯·希尔顿这样的偶像以及《贱女孩》、《花豹美眉》等怀旧电影让年轻一代也紧跟这种潮流。
性别中立？模糊的曲线才是MVP
/// 02 ///
你知道吗？在Z世代中：
✓ 43%的人认为指定的性别在选择衣服时不起作用
✓ 23%的人认为商店里的性别语言过时或令人反感
✓ 79%的人购买面向异性的服装时不会迟疑
✓ 64%的人为自己购买了面向异性的服装
Some members of Gen Z look to brands that skirt the rules of typical "gendered" clothing, opting instead for unisex or gender-fluid options that may allow them to dress more in line with their gender identity.
一些Z世代希望品牌能绕开典型的“性别化”服装的规则，而选择中性或性别流动性服装，这样一来，他们的穿着能更符合他们的性别身份。
More than ever, mainstream consumers are being challenged to rethink accepted societal norms and structures driven solely by gen z’s passion for post-gender diversity and inclusion.
主流消费者比以往任何时候都面临着重新思考公认的社会规范和结构的挑战，而这完全是由z世代对后性别多样性和包容性的热情所驱动的。
Six years ago, at its height of popularity, Facebook added a third, customisable gender choice that offers 58 identity options such as androgyne, transmale, trans-person and more other brands soon followed.
六年前，在其最受欢迎的时候，Facebook增加了第三个可定制的性别选择，提供58种身份选择，如双性同体、女跨男、跨性别者和其他性别。
牛仔裤？
我就喜欢穿破的
/// 03 ///
When it comes to teens, jeans are still king. However, while older generations might be accustomed to straight-legged or simple jean styles, members of Gen Z are much more experimental when it comes to denim.
说到青少年，牛仔裤仍然是王道。然而，虽然老一辈人可能习惯了直筒或简单的牛仔风格，Z世代在牛仔方面的穿搭更具实验性。
Oversized fits, patches or rips, and low-rise fits are all popular among Gen Z shoppers who aren't afraid to take risks when it comes to fashion.
超大码、补丁或裂口，以及低腰款，在Z世代购物者中都很受欢迎。他们在时尚领域不怕冒险。
过气扎染重新被盘活？
/// 04 ///
One of the biggest fashion trends among members of Gen Z was tie-dying their clothes at home. Now, it's almost impossible to go onto any fast-fashion or teen-focused clothing site without running into the trend.
Z世代中最大的潮流就是在家里扎染自己的衣服。现在，几乎每个快时尚或青少年服装网站都有此类设计的服装。
While tie-dye might was popular decades ago, Gen Z is experimenting with tie-dye in ways other than simple T-shirts. College sweatshirts, bike shorts, and oversized T-shirt dresses are some popular items that Gen Z have been bleaching and dying
虽然扎染在几十年前可能很流行，但Z世代正在尝试新的扎染，而不只是扎染T恤衫。大学运动衫、自行车短裤和超大号T恤裙最受Z世代欢迎。
可持续性＋环保是王道
/// 05 ///
一个悲伤的事实
制作一条牛仔裤需要3781升水和33.4千克碳排放。每年有多达17.5万吨的塑料微纤维被倾倒到海洋中，相当于170多亿个塑料瓶，这些微纤维全部来自服装合成。其很难从水中提取，并会污染海洋野生动物的食物链。
Gen Z heavily leans into the ideas of sustainably sourced fabrics and brands.
Z世代非常倾向于采用可持续来源的面料和品牌。
Nine in 10 Generation Z consumers believe companies have a responsibility to address environmental and social issues. Sustainable companies like Girlfriend Collective, which makes their leggings out of recycled water bottles, and even secondhand merchants on Depop are popular among younger consumers who are aware of ethical shopping and protecting the environment from non-biodegradable clothing and fast fashion.
90%的Z世代消费者认为，公司有责任解决环境和社会问题。可持续发展的公司，像Girlfriend Collective，用回收的水瓶制造紧身裤；甚至是Depop上的二手商人，都受到年轻消费者的欢迎，因为他们意识到道德购物的重要性，并希望从不可降解服装和快时尚的手中保护环境。
Sustainability and social issues are very important to this generation, as so many new brands are being more transparent about their business practices。Gen Z is very inquisitive, and they like to make decisions rooted in information.
可持续性和社会问题对这一代人来说非常重要，因此许多新品牌的商业行为越来越透明。Z世代非常爱打听，他们喜欢根据信息做出决策。
重点词汇
tie-dye v. 扎染（织物）
n. 手工扎染法；扎染布料
fabric n. 布料，织物；构造，结构；（汽 车的）车身，（飞机的）机身
inquisitive adj. 过分好奇的，爱打听的；好 学的，兴趣广泛的
原文链接：
8 Popular Gen Z Fashion Trends (insider.com)
Gen Z, the ethical fashion generation (fashionsfinest.com)
编译 | 姚汤嘉
排版 | 姚汤嘉
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