刷手机根本停不下来？！你被“劝服科技”拿捏了没？

"If something is a tool, it genuinely is just sitting there, waiting patiently. If something is not a tool, it’s demanding things from you. It’s seducing you. It’s manipulating you. It wants things from you. And we’ve moved away from having a tools-based technology environment to an addiction- and manipulation-based technology environment. Social media has its own goals, and it has its own means of pursuing them by using your psychology against you."

– Tristan Harris, President and Co-Founder of the Center for Humane Technology in The Social Dilemma

“工具只会呆在原地，耐心等着你。不是工具的东西则会向你提出需求、诱惑你、操纵你，想从你那里得到一些东西。我们已经从基于工具的技术环境转向基于成瘾和操纵的技术环境。社交媒体有自己的目标，也有自己的手段——通过利用你的心理来追求这些目标。”

——特里斯坦·哈里斯，社会困境人文技术中心主席兼联合创始人

Your home screen is probably filled with apps marked by red dots with numbers in them.  A designer intentionally made the decision to put those dots there, put a number in it, and make it red instead of, say, green, because we instinctively respond with urgency to red. Each app’s red dot is a trigger to open that app.

你的主屏幕可能充满了带有红色角标的应用。设计师故意把这些点放在那里，在里面放一个数字，让它变成红色而不是绿色，因为我们本能地会对红色产生紧迫感。每个应用的红点都是让我们打开该应用的触发器。

Behind these features are designers, psychologists, and other behavioral science experts working to ensure that their product captures your attention.

这些功能是设计师、心理学家和其他行为科学专家研究出来的，他们想要确保其产品能吸引你的注意力。

To navigate the complex world around us, our brains have to make fast decisions. We have evolved shortcuts for making decisions, for everything from the way we process information to the way we relate to others around us. For example:

为了应对周围复杂的世界，我们的大脑必须快速做出决定。从处理信息的方式到与周围人的关系，我们已经找到了做决定的捷径方法。例如: 

· We pay more attention to fearful, dangerous stimuli to stay safe.

· 为了保证安全，我们更加关注恐惧、危险的刺激。

· We seek out sweet and fatty foods for their readily available energy.

· 我们寻找甜的和高脂肪的食物，以获取现成的能量。

· We tend to follow the popular opinion of those around us to build stronger communities around shared ideas.

· 我们倾向于跟随周围人的流行意见，以共同的想法来建立更强大的社区。

Persuasive technology is honed to tap into our psychology and push us towards certain behaviors. For example:

劝服科技被用于挖掘我们的心理，使我们做出特定的行为。例如:

· Notifications (like vibrations, buzzing, red dots, flashing lights, etc.) mimic naturally occurring signs of danger to pull us into apps. 

· 应用程序利用通知(如振动、嗡嗡声、红点、闪烁灯等)模仿自然发生的危险信号，吸引我们的注意力。

· The possibility of new comments or "likes" keeps us compulsively monitoring for updates, seeking feelings of pleasure and reward. 

· 可能出现的新评论或“赞”让我们忍不住不断观察更新状态，以获得愉悦感和获得感。

· Design features like infinite scroll (where when you reach the bottom of the page and more content loads automatically) keep us continuously engaged. 

· 无限滚动(当你到达页面底部时，会自动加载更多内容)等功能设计，让我们不停地看下去。

Persuasive design can’t control us like a puppet on a string, but it can influence us in ways that add up. It teaches all of us habits that can become compulsions and even addictions. And it often creates a funhouse mirror that can shape what we think about culture, politics, and even our own bodies.

劝服科技并不能像操控提线木偶一样直接轻易控制我们，但它可以潜移默化地影响我们。这种设计使人形成某些习惯，然后逐渐变得不可抑制，不能自拔。它经常创造出一面哈哈镜，重塑、扭曲我们对文化、政治，甚至是对自身的看法。