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芭比:火了50多年,还能接着拍?

芭比:火了50多年,还能接着拍? QuriositySISU
2023-02-16
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导读:作为著名时代标志,芭比娃娃究竟有哪些长盛不衰的秘诀?


B  a  r   b  i  e !



全文字数:2088字  /  阅读时间:7分钟



 2022年12月16日,《芭比》真人大电影发布预告片。作为著名时代标志,芭比娃娃究竟为何意义重大,又有什么长盛不衰的奥秘呢?



❀ Love and imagination can change the world ❀

❀ The most beautiful thing you can be is youself❀



  横空出世,传奇重现  


芭比真人大电影预告片。搬运自B站“远鉴字幕组”




Released by Warner Bros, the 75-second promo gives fans a glorious introduction to Margot Robbie as the iconic doll who changed the landscape for children's toys.

这部总长75秒的预告片由华纳公司发布。玛格特·罗比扮演的芭比华丽出场,引出这个标志性的,改变了儿童玩具世界的娃娃。


The teaser for the live-action, Greta Gerwig-directed movie opens with an earth-toned parody of "2001: A Space Odyssey." Young girls play peacefully in a desert with their baby dolls. A narrator intones: "Since the beginning of time, since the first little girl ever existed, there have been dolls. But the dolls were always and forever baby dolls. Until ..."

这部真人改编电影由格蕾塔·葛韦格执导。预告片戏仿“2001:太空漫游”,以大地色调开头。一群小女孩坐在沙漠里,安静地玩着她们的婴儿娃娃。旁白吟诵道:“自古以来,自从第一个小女孩存在以来,就有了娃娃。但是这些娃娃长期以来都是婴儿娃娃。直到……


译注:在芭比娃娃出现之前,女孩们的玩具都是专为培养其“母性能力”的婴儿娃娃。美泰公司创始人露丝·汉德勒(Ruth·Handler)为其女儿发明了第一个芭比娃娃。


A colossal Barbie appears in the landscape, wearing the striped swimsuit first seen when Mattel launched the toy in 1959, and the girls turn on their outdated dolls. 

一个巨大的芭比出现在画面中,和美泰公司在1959年推出的首个娃娃一样,穿着条纹泳衣。随后,女孩们砸碎了她们过时的娃娃。



The promo then transitions into quick snippets of Barbie's fluorescent pink dream world before closing with a choreographed dance number.

随后,预告片画面一转,透露了一小段芭比粉的梦幻世界,并以精心编排的舞蹈结束。





 芭比人生有无限可能 



The fashion doll and global icon has been inspiring young girls for decades, teaching lessons about identity, empowerment, and more along the way. It's fitting that her birthday falls in the midst of Women's History Month—with over 200 inspirational careers, fantasy roles, and countless clothes and accessories to swap, Barbie has always offered girls an outlet for aspirations and endless possibilities.

数十年来,这位全球偶像不但引领时尚,还激励着年轻女孩们,教她们追求个性、获得权利。芭比的生日正好在女性历史月的中期,的确名副其实—她拥有超过200个励志的职业,梦想的角色,还有无数衣服配饰可以更换。芭比总是能给女孩们带来梦想和无限可能。


译注:在大多数国家,女性历史月为3月,目的是为了纪念女性在历史、文化和社会领域所做出的贡献。


On March 9, 1959, the first Barbie doll named after Handler’s daughter, Barbara Millicent Roberts, and modeled after a German doll named Bild Lilli, debuted at the New York Toy Fair. Officially introduced to the world of toys, the first doll wore a black and white striped swimsuit with cat-eye glasses and her signature ponytail, mimicking the glamour of 1950s divas such as Elizabeth Taylor and Marilyn Monroe. 

1959年3月9日,第一个芭比娃娃以汉德勒的女儿芭芭拉·米莉森特·罗伯特为名,以德国娃娃比尔德·莉莉为原型,在纽约玩具博览会上首次亮相。第一个芭比娃娃正式入驻玩具世界,她身着黑白色条纹泳衣,带着猫眼太阳镜,梳着标志性的马尾辫,模仿50年代天后们,如伊丽莎白·泰勒,玛丽莲·梦露般的迷人魅力。



In 1962, before women were even allowed to open their own bank accounts, the Barbie doll bought her first Dreamhouse, becoming a symbol of independence and empowerment.

1962年,在女性甚至还不被允许开具自己的个人银行账户的时候,芭比娃娃就买下了她自己的第一座梦想豪宅,成为她拥有独立与财产权的标志。



In 1965, Astronaut Barbie debuted two years after Russian cosmonaut Valentina Tereshkova became the first woman in space and four years before Neil Armstrong and his team landed on the moon, letting young girls imagine their futures in fields with far too few real-life examples.

1965年,在俄罗斯宇航员瓦伦蒂娜·捷列舍科娃成为第一个进入太空的女性两年后,在尼尔·阿姆斯特朗以及他的团队登月的四年前,芭比宇航员首次亮相,让小女孩们在那些现实例子还太少的领域,也能尽情想象自己的未来。



Since then, the American mass-produced Barbie doll has been a massive success, and over the decades she has assumed many professions, from a doctor and an archeologist, to a rock star and a computer engineer.Barbie even ran for president in 1992, and has hit the campaign trail at least seven times since. 

从那之后,美国批量生产的芭比娃娃获得了巨大的成功。在过去的几十年中,她担任了许多职业,从医生到考古学家,从摇滚明星到计算机工程师。芭比甚至在1992年参加了总统竞选,在那之后至少还参与了七次竞选活动。


图为芭比总统娃娃,形象模仿曾经被寄予厚望的希拉里·克林顿。




  争议中蜕变  



Barbie has evolved in time to reflect the modern day woman’s style and current attitude, her dreams, and ambitions. Although the doll has also sparked her fair share of controversy for alleged racism, sexism, and body image issues.

芭比娃娃的发展总是适时地反映着当代女性的潮流与态度,梦想与抱负。尽管芭比娃娃也因所谓的种族歧视、性别歧视、和身体形象问题引发了不少争议。


译注:在芭比世界中,金发碧眼的完美芭比是主角,其他角色则有着不同的名字和不同的形象。而在市场上,我们习惯性地称呼芭比系列所有娃娃为“芭比娃娃”。


While there had been other African American dolls in the Barbie collection before—including Barbie’s friend Christie, first introduced in 1968 — an official African American Barbie wasn’t created until 1980, alongside a Latina Barbie. That same year saw the first of more than 40 different international Barbies released to date.

虽然芭比系列也有其他非裔美国人玩偶——包括芭比的朋友,1968年推出的克里斯蒂——但直到1980年,官方才正式推出非裔美国芭比,以及拉丁裔芭比。同年,40多款不同国家的芭比娃娃首次发行。



To help young girls with cancer, Mattel produced a bald friend of Barbie named Ella.First manufactured in 2012, they were created in only a limited number and were distributed directly to hospitals. Responding to a petition from a cancer patient’s mother, Mattel agreed in 2014 to produce more Ella Barbies.  

为了帮助身患癌症的女孩们,美泰公司生产出一个秃头的芭比新朋友,名叫艾拉。2012年首次投产时,她们数量有限,并且直接分配给医院。2014年,为了回应一位癌症病人母亲的请求,美泰公司同意生产更多的艾拉娃娃。



Developed by Artist Nickolay Lamm, Lammily features include a body size and shape that represents the average 19 year old American woman, natural make-up, and sticker packs to add acne, stretch marks and cellulite. She stands on flat feet, has a more casual wardrobe, and in every sense, is pretty much the “anti-Barbie”.

拉米莉娃娃由艺术家妮可拉·拉姆设计,她的身材和体型都代表着美国大部分19岁女孩的特点。她拥有自然的妆容,以及可以添加粉刺、皱纹和脂肪团的贴纸。她是平底足,衣服也都很休闲,从每一方面来看都是如此“反芭比”。



Young girls are constantly taking in messages about how they “should” look, and what appearance means. But Barbies tell you — “Be yourself”.

年轻的女孩们不断地被告知她们“应该像什么样子”,芭比娃娃们却告诉你—“做自己”。




重点词汇


fluorescent

adj.(物质)有荧光的,发荧光的;(颜色、材料等)色彩亮丽的,发亮的

例:The promo then transitions into quick snippets of Barbie's fluorescent pink dream world before closing with a choreographed dance number.


debuted

n.&adj. 初次登场(的)

例:She made her debut in a 1937 production of "Hamlet."


petition

n. 请愿书;申诉书;请愿,祈求

例:The workers are getting up a petition for tighter safety standards.


原文链接:

https://www.lofficielusa.com/fashion/barbie-doll-mattel-brithday-pop-culture-significancehttps://www.cnn.com/2022/12/16/entertainment/barbie-teaser-trailer-intl-scli/index.htmlhttps://www.history.com/news/barbie-through-the-ages


编译|阮佳炫

排版|阮佳炫








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