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在元宇宙中我们穿什么?

在元宇宙中我们穿什么? QuriositySISU
2022-05-16
1
导读:塑造未来的时尚Outfitting our digital personas is nothing new.

塑造未来的时尚

Outfitting our digital personas is nothing new. There’s already an entire fashion-technology industrial complex springing up to cater to whatever dressing needs avatars will have now and in the future.

装扮我们的虚拟形象已经不是什么新鲜事了。一个完整的时尚科技产业已经如雨后春笋般蓬勃发展,以满足我们虚拟形象现在甚至未来的着装需求。


许多主要的传统时尚玩家已经进军元宇宙

In 2019, Louis Vuitton designed skins for League of Legends, and Nike had this year offered avatar accessories through the virtual world-building platform Roblox. Gucci created a virtual Gucci garden for Roblox, and Ralph Lauren a virtual RL ski store.

2019 年,路易威登为英雄联盟设计了皮肤;耐克今年通过虚拟世界构建平台 Roblox 提供头像配饰;Gucci 为Roblox创造了一个虚拟Gucci花园,;Ralph Lauren 则创建了一个虚拟滑雪商店





除了传统时尚品牌之外,更有新兴的纯数字时尚品牌(digital-only fashion brands)


For example, on DressX alone, a virtual fashion boutique opened in 2019,there are more than 100 digital outfits. On DressX, shoppers can purchase gravity-defying sci-fi looks from "tech-couture" brand Auroboros. In addition, virtual outfits offer a more affordable price point into luxury brands -- like when Gucci launched new digital-only sneakers for $12 this past spring.

DressX是一家2019 年开设的虚拟时尚精品店,已经吸纳了 100 多家时装品牌。购物者可以购买来自“科技时装”品牌Auroboros 的抗重力科幻造型。此外,奢侈品牌的虚拟服装则提供了一个更实惠的价格——比如去年春天 Gucci 以 12 美元的价格推出了新的纯数字运动鞋。





我们该穿什么?

For some, it’s a kind of no-rules style utopia. Maybe you aren’t comfortable dressing in the clothes you want to wear, or you’re worried about what people will say; the metaverse removes a lot of that friction. You may go in and say, ‘I want it to look just like my real-world self,’ or maybe you want it to be completely different. It feels great to be able to do that without the anxiety of how people will react. It’s where you experiment, and express yourself in different ways.

对一些人来说,这是一个无拘无束的乌托邦。也许你想穿的衣服并不舒适,或者你担心别人会对你指指点点;而虚拟世界消除了很多此类顾虑。你能够尝试任何你想要的而不必担心人们的评价。在这里你可以尝试以不同的方式表现自己。”


You can be braver, more gorgeous, more aggressive, more green; change gender, age, race, profession (even species); look richer, thinner, more athletic; access the inaccessible, be it a designer gown, the coolest hoodie or a dress that blooms and grows around you like a vine.

你可以更勇敢、更华丽、更进取、更绿色;改变性别、年龄、种族、职业(甚至物种);看起来更富有、更纤瘦、更健美;进入平日难以接近的地方,无论是设计师礼服、酷炫的连帽衫,还是像藤蔓一样在你周围绽放和生长的连衣裙。


In fact, absent other clues, like profession, a virtual space makes clothes even more important. In the metaverse, “what you wear becomes your visual identity,” Ms. Greene said. The shredded jeans and crop top or iridescent sci-fi priest’s robes or branded hoodie may be all the users your avatar interacts with know about you — and hence the first signals of shared tastes.

事实上,在没有职业等其他线索的情况下,元宇宙让衣服变得更加重要。在元宇宙中,“你穿什么成为了你的视觉身份,”格林女士说。破烂的牛仔裤和露脐上衣或彩虹色的科幻牧师长袍或品牌连帽衫,都可能是与你的虚拟形象互动的所有用户了解你的途径,并且成为你们共同品味的第一个信号。





元宇宙时尚的未来?

Those who are championing the metaverse also see it as a way to finally do that much-discussed thing—fix fashion. Though there are concerns about its energy consumption, the realm is otherwise sustainable, waste-free, and infinitely renewable without the environmental and labor costs that come with fast fashion. For designers, no supply chain issues in the metaverse. You don’t need an expensive degree or bolts of pricey fabric to start creating. 

那些拥护元宇宙的人也将其视为最终完成备受讨论的事情的一种方式——修复时尚。尽管人们担心其能源消耗,但该领域在其他方面是可持续的、无浪费的和无限可再生的,没有快时尚带来的环境和劳动力成本。对于设计师来说,元宇宙中没有供应问题。不需要昂贵的学位或昂贵的面料即可开始创作。


Some critics are skeptical that there will be a metaverse at all, but if there is, achieving the utopic "open metaverse" with a single wardrobe will be challenging for a number of reasons, ranging from the technical -- if some virtual worlds require a particular graphics card or crypto wallet to function, to broader IP issues. Will tech companies be willing to share the metaverse space?

一些人对是否会有元宇宙仍持怀疑态度。如果有的话,用一个衣橱实现乌托邦式的“开放式元宇宙”将会是一个挑战。包括技术问题——虚拟世界是否需要一个特定的图形卡或加密钱包运行?到更广泛的 IP 问题,科技公司是否愿意分享虚拟世界?





words



defy  vt. 藐视;公然反抗;使落空;经受住;抗住n. 挑战;对抗

If sculpture was supposed to convey gravity, Bernini would defy it.

如果雕像是体现重力作用的话,贝尼尼则完全是反其道而行之。

crypto  n. 秘密赞同者;秘密党员

Inevitably, Facebook dished out a generous helping of trendy words like crypto and blockchain.

不可避免地,Facebook创造了不少诸如crypto(加密)和blockchain(区块链)等时髦词汇。

  ●  ●  ●  ●  ●  ●  ● 

✦ 

原文链接

https://edition.cnn.com/style/article/metaverse-digital-fashion/index.html

https://www.nytimes.com/2022/01/20/style/metaverse-fashion.html

https://www.elle.com/fashion/a39093092/metaverse-virtual-fashion-events/


编译|王雅菁

排版|王雅菁


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