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一张丑到被群嘲的自拍 扎克伯格花了160亿

一张丑到被群嘲的自拍 扎克伯格花了160亿 QuriositySISU
2022-08-25
3
导读:Facebook创始人扎克伯格发布了一张来自元宇宙的自拍,成功丑到了全世界的网友:“如果这就是元宇宙的模样,那我们还是好好呆在现实世界比较好。”

全文共计1549字,阅读约需8min

Metaverse

Zuckerberg debuted Horizon Worlds, a virtual reality social app, in France and Spain earlier this week, sharing a somewhat flat, goofy digital avatar posed in front of the Eiffel Tower and rolling green hills.


朴素的蓝天、绿地,突兀而简陋的埃菲尔铁塔、西班牙巴塞罗那大教堂的背景前,扎克伯格的虚拟化身在Meta旗下虚拟社交平台Horizon Worlds的元宇宙世界中自拍一张,以庆祝 Horizon Worlds在法国和西班牙推出。然而,此照一发,该形象便立即成为了网友群嘲和造梗的对象。



元宇宙自拍引风波

The internet immediately jumped in, mocking what many users viewed as (hopefully) preliminary graphics for a venture that Meta has spent at least $16 billion in the last year.

这一耗资160亿美元投资所创造的虚拟形象遭到网民的群嘲,网友吐槽道,其渲染效果、立体感、和人物比例都显得有些粗糙。甚至有网友直言,Horizon的元宇宙体验还没有1991年发布的天线宝宝游戏做的精致。

 

New York Times tech columnist Kevin Roose compared the graphics to "worse than a 2008 Wii game" on Twitter. Slate used the term "buttcheeks." Twitter was less kind: "eye-gougingly ugly" and "an international laughing stock" popping up.

《纽约时报》科技专栏作家Kevin Roose在Twitter上称 "它比2008年的Wii游戏还糟糕"。推特网友口中"令人瞠目结舌的丑陋 "和 "一个国际笑柄 "的说法等亦层出不穷。

  

“When you’re feeling down just remember Mark Zuckerberg spent billions on his metaverse just for it to look like a low budget snapchat filter.”

甚至有网友戏称:“如果你感觉自己心情低落,不妨想想扎克伯格。”

 

“There is really so much room of improvement on this one.”

也有网友表示:“元宇宙的发展空间还很大。”

 

Mark Zuckerberg, in response to a torrent of critical memes mocking the graphics of Meta's newest project, has heard his critics -- and changed his selfie.

遭受到网络平台上的负面舆论攻击,扎克伯格坐不住了,8月19日,他在自己的社交媒体账号上发布了新的图片。


Well, Zuckerberg has apparently seen the memes, because on Friday he announced there are major updates coming -- along with new avatar graphics. On Facebook and Instagram, Zuckerberg posted a photo of his more advanced-looking avatar. "I know the photo I posted earlier this week was pretty basic -- it was taken very quickly to celebrate a launch," Zuckerberg wrote in the caption, adding the graphics in Horizon "are capable of much more" and promising that it will be "improving very quickly."

 

新图中,扎克伯格的元宇宙形象更加立体生动,背景也显露出更多考究的细节。他承认了自己之前分享的照片“非常基础”,并保证Horizon的实际画质要好得多,即使是在头带显示器中依然能保证优秀的画质。此外,他还称元宇宙平台Horizon即将迎来重大更新

 

然而,他这一番操作已经带来了难以挽回的损失。市场普遍对于元宇宙的现有进展表达了悲观态度。Meta的股价累计跌幅超过10%,几乎要再度触及历史新低。



Facebook的危机

Facebook is in decline.

自拍风波背后,Facebook正在走下坡路


Meta (FB), Facebook's parent company, reported revenue of $28.8 billion for the three months ending in June, a 1% drop from the prior-year quarter and its first year-over-year revenue decline since going public in 2012.

Facebook的母公司Meta报告称,截至6月底,第二季度收入为288亿美元,比上一季度下降了1%,是自2012年上市以来首次出现收入同比下降的情况


The company's profit fell far more sharply. Net income during the quarter declined 36% year-over-year to nearly $6.7 billion, a huge reversal from the year prior when its profit doubled. Meta reported a 14% year-over-year decline in the average price per ad, a troubling sign as online ad demand weakens because of the recent economic downturn.

该公司的利润则下降得更厉害。本季度的净收入同比下降36%,至近67亿美元,与前一年利润翻倍相比,出现了巨大逆转。梅塔公司报告称,每条广告的平均价格同比下降了14%,并且在疫情背景下,全球经济形势变化导致在线广告需求减弱,这一趋势愈发令其不安。


The number of monthly active users on the Facebook app also declined slightly from the first quarter of 2022, from 2.936 billion to 2.934 billion. On a conference call with analysts on Wednesday, Meta CEO Mark Zuckerberg said the decline was expected and attributed it "to internet blocks related to the war in Ukraine."

Facebook的月活用户数也比第一季度略有下降——从29.36亿降至29.34亿。扎克伯格在与分析师的电话会议上表示,这一下降是意料之中的,并将其归因于 "与俄乌冲突有关的互联网封锁"举措上。

 

重重危机下,为了稳固Meta在社媒领域的现有地位,将目光转向了元宇宙的扎克伯格加大了对元宇宙相关的投资 



元宇宙的未来与现实


The social networking giant took an unmistakable step toward an overhaul, de-emphasizing Facebook’s name and rebranding itself as Meta. The change was accompanied by a new corporate logo designed like an infinity-shaped symbol that was slightly askew. Facebook and its other apps, such as Instagram and WhatsApp, will remain but under the Meta umbrella.

2021年底,Facebook改名Meta,迈向元宇宙方向发展的重要一步,Instagram和WhatsApp以及Facebook都将属于Meta旗下。扎克伯格许诺,将用5年把Meta打造成真正的元宇宙公司,在10年后覆盖10亿用户,带领人类步入元宇宙的时代。



然而,尽管对未来有着美好的愿景,这张来自元宇宙的自拍却实难令大家对其承诺和元宇宙的现实发展感到自信。


原文链接

https://www.cnn.com/2022/08/20/business/mark-zuckerberg-metaverse-horizons-memes/index.html

https://www.cnn.com/2022/07/27/tech/meta-q2-earnings/index.html

https://www.forbes.com/sites/paultassi/2022/08/17/does-mark-zuckerberg-not-understand-how-bad-his-metaverse-looks/

https://www.nytimes.com/2021/10/28/technology/facebook-meta-name-change.html


编译|邹心如

排版|邹心如


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