复古广告曝光：做女人太瘦怎么行？ 快速增肥是王道！

DONT BE SKNINNY

These vintage advertisements, published in magazines and newspapers from the 1930s to the 1960s show how weight gain was aspired to then as firmly as we today aspire to weight loss.

一些1930至1960年代间的报刊广告显示，当年人们对增肥的渴望和我们今天对减肥的渴望一样坚定。

“If you want to be popular, you can’t afford to be skinny!” announces one ad aimed at females.

一个针对女性的广告宣称："如果你想受欢迎，就不能瘦得皮包骨！" 

Another features a man lamenting, “A skinny man hasn’t a chance… I wish I could gain flesh.”

另一则广告的主角是一名男子，他感叹道："一个瘦男人是没有机会的......我希望能增肥。

理性女性身材标准究竟是什么？回顾整个20世纪，会发现这个答案一言难尽…

1910s 维多利亚时代：丰胸细腰沙漏型

Women in Victorian Era wore tight corsets to make their waist look extremely tiny, creating an hourglass figure. They also wore long hair as a symbol of femininity.

维多利亚时代的妇女穿着紧身胸衣，追求丰胸细腰的沙漏型身材。她们还留着长发，作为女性魅力的象征。

Camille Clifford – Gibson Girl

比利时女孩卡米耶·克里福德（Camille Clifford）在一家杂志举办的“为画家吉布森寻找现实版吉布森女郎”的大赛中胜出

卡米耶·克里福德腰围只有45厘米

The mid-90s heroin chic look was meant to be a pushback against the supermodel look of the early 90s. The idea of heroin chic was one that was characterized by certain features in top fashion models, including pale skin, dark undereye circles, and being thin and androgynous.

90年代中期的海洛因时尚造型是为了反击90年代初的超级模特儿造型。海洛因时尚的概念是以顶级时装模特的某些特征为特征的，包括苍白的皮肤、黑眼圈、瘦弱身材和雌雄同体。

1920s flapper girl

Things took an interesting turn in the 1920s, where a boyish figure, flat chest with a short hair bob was the idealized look of women. Androgynous was the theme, as they wanted to form a stronger identity for themselves.

20世纪20年代, 事态发生了有趣的转变。一个男孩般的身材，平坦的胸部和短发的波波头成为女性的理想化形象。雌雄同体是当时的潮流，因为女性想为自己形成一个更强大的身份。

They donned fashionable flapper dresses of shorter, calf-revealing lengths and lower necklines, though not typically form-fitting: Straight and slim was the preferred silhouette.

她们穿着时尚的喇叭裙，长度较短，露出小腿，领口较低，但通常不是贴身的。直线和纤细是首选的轮廓。

1920年代潮流女性穿着无袖、宽松、直筒、具有垂坠感的flapper dress

https://www.sohu.com/a/335130161_540061 

30-40-50年代 逐步进入丰腴美人时代

Women in the 1930s tended to emphasised their curves. They flaunted their bodies by wearing close-fitting dresses. Curved body with slim waist was the desired type in the 1930s.

1930年代的妇女倾向于强调她们的曲线。她们通过穿贴身的裙子来炫耀自己的身体。弯曲的身体和纤细的腰部是20世纪30年代的理想类型。

Women in the 1940s moved from the unattainable curves to a carefree attitude of the flappers. An ideal body type is a healthy, slender body with flawless skin.

20世纪40年代的女性从不可企及的夸张曲线走向了轻松无忧的flappers。理想的体型是健康、苗条的身体和无暇的皮肤。

1940年代的好莱坞女神丽塔海华丝（Rita Hayworth）

The 1950s took the 1940s ideal and glamorized it. Breasts were full, hips were wide and waists were small. In the post-war boom, beauty products and fashion options opened up and there was an expectation of flawless skin and perfect hair. Women such as Marilyn Monroe, Grace Kelly, and Audrey Hepburn personified the opulent ideal.

50年代将40年代的理想型发扬光大：胸部丰满，臀部宽阔，腰部小巧。在战后的热潮中，美容产品和时尚选择不断涌现，人们对无暇的皮肤和完美的头发充满了期待。玛丽莲-梦露（Marilyn Monroe）、格蕾丝-凯利（Grace Kelly）和奥黛丽-赫本（Audrey Hepburn）等女性代表了这种奢华的理想。

1960s 瘦长美女回归

With feminism revolution, the 1960s brought a new beauty ideal – slender and long-legged. Twiggy Lawson was one of the most famous models in the 60s who had extremely skinny body. 

随着女权主义运动，60年代带来了一个新的理想身材—苗条身体和大长腿。特维吉-劳森（Twiggy Lawson）是60年代最著名的模特之一，瘦得皮包骨头。

1960年代名模Twiggy Lawson

1970-1980s 运动型美女当道

The ideal body type in the 1970s was tanned with flowing hair and a slim, tanned body. An athletic look with minimal or natural makeup was preferred.

20世纪70年代的理想体型是皮肤偏黑，头发飘逸，身体纤细。人们更喜欢运动型的外观和裸妆或自然的化妆。

1970年代的Wonder Women 扮演者 Lynda Carter

Athletic look became more popular in the 80s. Incredibly tones, slim women were considered incredibly attractive. “Hardbody” like Jane Fonda symbolised the ideal body type in the 80s. 

运动型外观在80年代变得更加流行。令人难以置信的身材，苗条的女性被认为极具吸引力。像简-方达这样的 "硬汉 "象征着80年代的理想体型。

Athletic look became more popular in the 80s. Incredibly tones, slim women were considered incredibly attractive. “Hardbody” like Jane Fonda symbolised the ideal body type in the 80s. 

运动型外观在80年代变得更加流行。令人难以置信的身材，苗条的女性被认为极具吸引力。像简-方达这样的 "硬汉 "象征着80年代的理想体型。

80年代影星简方达 （Jane Fonda）

1990s 又瘦回来了

The mid-90s heroin chic look was meant to be a pushback against the supermodel look of the early 90s. The idea of heroin chic was one that was characterized by certain features in top fashion models, including pale skin, dark undereye circles, and being thin and androgynous.

90年代中期的海洛因时尚造型是为了反击90年代初的超级模特儿造型。海洛因时尚的概念是以顶级时装模特的某些特征为特征的，包括苍白的皮肤、黑眼圈、瘦弱身材和雌雄同体。

Kate Moss 

21世纪 维密天使身材

Victoria’s Secret angels brought a new definition of the ideal body – tall, thin, leggy, and with full breasts, flowing hair and toned body.

纵观上世纪历史，所谓的女性理性身材标准从来都不是固定的。不难预见，本世纪还会看到更多的变化，直到标准本身在历史舞台中逐渐消解。