iPhone14系列中Pro和Pro max销量霸榜，为何14和14Plus无人问津？

APPLE-IPHONE

IPhone 14 销量不济

但iPhone 14 Pro机型

能为公司带来更多收益

Half one year after the launch of Apple's (AAPL) iPhone 14, demand remains hot for the Pro models but is cool for the regular models, analysts say. Still, strong sales of the pricier Pro models bode well for Apple's profit margins.

分析师称，苹果iPhone14系列发布半年以来，顾客对Pro系列的需求十分火爆，然而常规系列较为冷淡。尽管如此，价格更高的Pro机型的强劲销售仍然预示着苹果公司高额的利润。

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The iPhone 14 series went on sale on Sept. 16 after a week of preorders. The base-model iPhone 14 starts at $799. The iPhone 14 Pro starts at $999, and the Pro Max starts at $1,099. The regular iPhone 14 and Pro version have a 6.1-inch display while the Pro Max version has a 6.7-inch display. The Pro models have a speedier A16 processor, improved cameras, ProMotion 120Hz screen and Dynamic Island—iPhone’s new appearance along with new functions. That is to say, the pro models are too strong.

在一周的预售后，iPhone14系列于9月16日正式开售。基础款iPhone14的起售价为799美元，iPhone 14 Pro的起售价为999美元，Pro Max的起售价则为1099美元。基础款iPhone14和Pro版本搭载了一块6.1英寸的显示屏，Plus和Pro Max版本则搭载了6.7英寸的显示屏。Pro机型具有更灵敏的A16处理器，更先进的相机模组，自适应120Hz高刷新率屏幕，以及iPhone全新的外观和功能—灵动岛。也就是说，Pro机型真的太强了。

“I was one of the few million users who upgraded to the iPhone 14 Pro during its first month of availability. The new 48MP camera, Dynamic Island, always-on display, and more combine to make it a compelling purchase over the iPhone 14 — which, in my opinion, it is really worth adding ＄200 to buy iPhone 14 pro rather than iPhone 14.” said Prakhar Khanna. It seems that extra＄200 is not a challenge for customers who pursuit advanced functions.

用户普拉哈尔·坎纳表示：“在iPhone 14 Pro上市的第一个月，我是少数升级到iPhone 14 Pro的用户之一。新的48MP相机，灵动岛，全天候熄屏显示，以及更多的功能组合在一起，使它成为了比iPhone 14更具吸引力的一个购买品。在我看来，多花200美元购买iPhone 14 Pro而不是iPhone 14确实更划算。” 对于那些追求更先进功能的用户来说，额外的200美元并不是问题。

The paywalled report from DigiTimes claims that sales of the ‌iPhone 14‌ and ‌iPhone 14‌ Plus are considerably overshadowed by an "enthusiastic" response to the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max.

DigiTimes的付费报告称，iPhone 14和iPhone 14 Plus的销量因顾客对iPhone 14 Pro和Pro Max的高涨热情而大打折扣。

JPMorgan is tracking iPhone 14 availability across key markets, including the U.S., China, Germany and the U.K. The U.S. accounts for about 35% of iPhone shipments. China makes up about 15%. Germany and the U.K. each account for about 5%. Research indicates that Apple expected to make approximately 90 million new iPhones overall in the second half of 2022, but this fell to 80 million units due to "sluggish demand."

摩根大通正在跟踪iPhone14在美国、中国、德国和英国等主要市场的份额。iPhone14在美国约占发货量的35%，中国约占15%，德国和英国各仅占5%左右。研究表明，苹果预计在2022年下半年总共生产约9000万部新iPhone，但由于“需求低迷”，这一数字只能降至8000万部。

The information mirrors multiple other reports that suggest the ‌iPhone 14‌ and ‌iPhone 14‌ Plus have not met Apple's sales expectations. Shortly after launch, Apple analyst Ming-Chi Kuo said that demand for the two devices is "lackluster," with worse pre-order results than the third-generation iPhone SE and the ‌iPhone 13‌ mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple is believed to have shelved plans to increase production of the two devices. Display analyst Ross Young says panel orders for the ‌‌iPhone 14‌‌ are down 38 percent versus the ‌‌iPhone 13‌‌ at the same time last year, while in the resale market, the ‌iPhone 14‌ and ‌iPhone 14‌ Plus are losing their value twice as fast as the ‌iPhone 13‌ mini and ‌iPhone 13‌ last year.

其他多份报告共同反映出的信息是，iPhone 14和iPhone 14 Plus没有达到苹果的销售预期。上市后不久，苹果分析师郭明錤表示，这两款设备的需求“平淡”，预购结果比第三代iPhone SE和iPhone 13 mini更糟糕。他甚至声称“苹果针对标准机型的产品细分策略今年失败了”，据信苹果已经搁置了增加这两款设备产量的计划。分析师罗斯·杨表示，与去年同期的iPhone 13相比，iPhone 14的面板订单下降了38%，而在转售市场上，iPhone 14和iPhone 14 Plus的价值下降速度是去年iPhone 13 mini和iPhone 13的两倍。

The real test will be how iPhone 14 sales stack up leading into 2023. Since the price of base models has dropped in the second half of 2022,if iPhone 14 sales still take a slight dip this January and February, then sure, it might be cause for concern. However, it’s far too early to say that sales are a disappointment. 

真正的考验将是iPhone14在进入2023年后的销售情况。2022年下半年数字款机型的价格已经下跌，如果2023年1月和2月iPhone 14的销量仍继续小幅下滑，那么肯定会引起担忧。然而，现在说销量令人失望，未免还为时过早。

For Apple, to build 80 million new iPhones is no disaster. The overall smartphone market is going to shrink substantially, with one forecast at negative 6.5%. From this point of view, flat is the new up.

对苹果来说，仅生产8000万部新iPhone并不是灾难。整个智能手机市场都在大幅萎缩，其中一个预测为负6.5%。由此看来，持平就是新的进步。

Additionally, people seem to be overlooking that Apple’s iPhone 14 Pro models represent the vast majority of sales thus far. Put differently, even if iPhone production remains flat, Apple should see a boost to its bottom line due to more favorable margins on the iPhone 14 Pro models. Further, the iPhone 14 Pro Max reportedly accounts for 60% of all iPhone 14 Pro orders. Pro Max is the most expensive one among the series.

此外，人们似乎忽略了苹果的iPhone 14 Pro机型代表了迄今为止绝大多数的销量。换言之，即使iPhone产量持平，由于iPhone 14 Pro机型的利润率更为有利，苹果公司也应该能看到利润线的提升。况且，iPhone 14 Pro Max占所有iPhone 14 Pro订单的60%。Pro Max可是全系列中最贵的一款。

So basically, Apple’s initial iPhone production remains on target while the majority of sales have been for higher-priced and more profitable iPhone 14 Pro models. All in all, it sounds like it’s business as usual for Apple.

因此，基本上，苹果最初的iPhone产量仍保持在目标水平，而大部分销售都是价格更高、利润更高的iPhone 14 Pro机型。总而言之，这完全属于苹果公司的正常业务进展。

compelling 

that makes you pay attention to it because it is so interesting and exciting

adj. 引人入胜的；扣人心弦的

例句：

Jan Roberts weaves a compelling tale which traps a young woman in a world run by the Mafia. 

简·罗伯茨编了一个引人入胜的故事，诱骗一位年轻女性进入了黑手党的地盘。

overshadow

to make sb/sth seem less important, or successful

v. 使显得逊色；使黯然失色

例句：

Laziness will always overshadow your true potential. 

懒惰会掩盖你的潜力。

substantially

very much or a lot；mainly; in most details, even if not completely

adv. 非常、大大地；基本上；大体上；总的来说

例句：

The percentage of girls in engineering has increased substantially...

学工科的女孩的比例已经大大增加了。