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TikTok上为何兴起Quittok?

TikTok上为何兴起Quittok? QuriositySISU
2023-04-17
2
导读:Z世代整顿职场新趋势:在Tiktok上直播辞职。





Z世代整顿职场新趋势:在Tiktok上直播辞职


全文共1872字,阅读需约7分钟



在开始之前,请各位读者先看一个思考题:

 作为千禧一代/Z世代,一身傲骨的你决定离开这家充斥着“996”和PUA“文化”的公司,除了坚持办完冗长的离职手续,你还会做点什么?


1.  好不容易逃离魔掌,我只想安静地躺一会……

2.  TikTok上发帖,告诉后来人:快逃!

3.  我要让全世界都知道老板可恶的嘴脸!反正是前东家啦




 Let's get start now! 


如今,许多人会选择在tiktok上昭告天下:

我终于辞职了!










辞职往往被认为是一件大事。一套严谨完整的辞职流程包括通知上司、处理各种手续、交接工作等,令人身心俱疲。而传统观念中的友善、谨慎常常促使我们低调行事,独自承担一切麻烦。

 

尽管仍有许多员工向老板发送正式的辞职电子邮件,但是有越来越多的人采取了另一策略:直播辞职*。因此,从TikTok开始,#quittok的标签在各大社交媒体上疯传,用户们纷纷发帖,称他们辞职是为了寻找更多的自由时间或更好的机会。

While plenty of employees are still sending off official resignation emails to bosses, younger workers are increasingly taking a different tack: live quitting. Thus,starting from TikTok, the hashtag #quittok even went viral as social media users posted about quitting their jobs in search for more free time or better opportunities.

 

译注:live quitting,即“直播辞职”。但这里的“直播”不局限于传统意义上的直播间,更多指人们以各种方式在社交媒体上第一时间分享自己的辞职经历、感受。

 

虽然这些#quittok视频形式不同,但都捕捉到了员工的离职时刻。有人通过Zoom直播员工的离职过程,还有人录下了他们递交辞职信的瞬间。

Though these #quittok videos take different forms – filming workers’ departures on a live Zoom call, or documenting the second they turn in a letter of resignation – each clip captures the real-time moment when workers quit.

 

越来越多的年轻员工开始直播他们的辞职过程,而这些视频在TikTok上已经有了数百万次观看


quittok视频的例子(图源:youtube)










为何选择在TikTok直播辞职?


根据2022年管理咨询公司德勤的一项全球性调查,大约40%的Z世代和24%的千禧一代想要在两年内辞职。

According to a 2022 global survey from management-consulting firm Deloitte, roughly 40% of Gen Zers and 24% of millennials would like to leave their jobs within two years.

 

千禧一代/Z世代目睹了自己的父母在2008年经济危机期间苦苦工作,很多人自己也深陷学生债务和低薪工作中。在刚刚步入职场时,他们遇到了新冠疫情,而再年轻一些的甚至从未踏入过办公室。这些压力叠加在一起,意味着职场新人--尤其是Z世代—将心理健康、幸福和积极的工作环境放在了优先地位。因此,他们认为那些描述人们离开 "有毒的工作场所 "和反抗不公平的老板的内容是非常解气的。

Millennials and Gen Z watched their parents struggle in corporate jobs during the 2008 economic crash, and some of these young people are mired in student debt with low-paying jobs themselves. They’ve also had their early work experiences shaped by Covid-19, with the youngest workers never even having stepped a foot inside an office. These stressors combined, have meant younger workers – particularly Gen Z – are prioritising mental health, happiness and positive work environments. As a result, they see content that depicts people quitting ‘toxic workplaces’ and standing up to unfair bosses as deeply aspirational. 


愁眉苦脸的职场人(图源:BBC)











为什么quittok如此之火?


TikTok上的大多数年轻用户都是数字原住民,他们会在网上分享各种大事。

The majority of young users on TikTok have grown up as digital natives, sharing every kind of milestone online.

 

人们在TikTok上发布辞职视频后,评论区很快就会涌入大量同情、建议或指导。因此对于那些在职场上误入歧途、亟需帮助的年轻人来说,这种高效、便捷的方式颇受欢迎。毕竟,辞职一时爽,但总不能一直“家里蹲”吧。

 

但是,除了对职业指导的普遍渴求,年轻员工也发现这些非正式渠道的职业指导很有吸引力。而千禧一代和Z世代的女性常常通过这种方式提供一点一滴的建议。

 

专家说,部分原因是职场新人经常用自己熟悉的方式去观察参照社交平台上的同辈人的经历。

但这也可能是因为千禧一代和Z世代重视指导者的亲和力甚于其他因素,如经验年限或与正规机构的关系。如果一位网络红人能引发他们共鸣的话,他们就很愿意相信此人提出的建议。

Experts say this is partly because early-career employees are looking to peers on social platforms and in formats they’re already fluent in. But this may also be because millennial and Gen Zers value relatability in mentors, often more than other factors like years of experience or affiliation with a formal institution. When they feel they can relate to an influencer, they’re open to trusting their advice.

 

当玛丽莎·乔·梅斯决定直播辞去一家医疗器械公司的工作时,她也一直认为TikTok是一个“有趣、有创意的平台”,而内容分享是“摆脱工作中烦恼”的一种方式

Marisa Jo Mayes, too, had been using TikTok as a “fun, creative outlet”, sharing content as a way of “fighting [her] unhappiness at work”, when she decided to live-quit her job with a medical device company.

 

这位29岁的美国亚利桑那州居民说:“我收入颇丰,可以去旅行,也能和业内大腕一起工作,但我过得却很痛苦。现在是我一生最操劳的时候,除了工作之外什么都没时间想,还要与压力引发的健康问题作斗争。”

“I had a nice paycheque, got to travel and worked with some of the biggest names in the industry, but I was completely miserable,” says the 29-year-old, based in Arizona, US. “I was in the deepest burnout of my life, couldn't think about anything besides work and was struggling with stress-induced health issues.”


玛丽莎·乔·梅斯


尽管她帖子中的强烈情绪令人震惊,但大多数观众的反馈都是一边倒的正面-- 这促使梅斯在此后的几年里继续分享她的自我发展之旅。”负面的评论并没有阻止我继续发布辞职之后的经历--因为每出现一个“破防”观众,可能就有十位观众受到我的视频的启发。

Despite being shocked by the strong feelings her post provoked, most of the feedback was overwhelmingly positive - prompting Mayes to continue to share her self-development journey in the years since. “The negative comments didn't stop me from continuing to post about my experience post-corporate- because for every one person angry about it, there are probably 10 inspired by it.


- END -


参考链接:

https://www.bbc.com/worklife/article/20230321-quittok-why-young-workers-are-live-quitting-on-tiktok

https://www.bbc.com/worklife/article/20221028-the-young-workers-flocking-to-career-influencers

https://www.insider.com/quittok-tiktok-quit-job-great-resignation-trend-viral-2021-12


编译 | 李在阳 徐叶 阮佳炫

排版 | 周英恺


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