Adidas
禁止球迷购买德国队44号球衣
图为44号球衣与SS徽章的对比
Picture from https://www.vcg.com/
全文字数：1614字 / 阅读时间：5分钟
疑似纳粹标志
44号球衣被禁
阿迪达斯前不久发布了一些球队的欧锦赛球衣，球迷们可以定制和购买自己喜欢的国家队球衣，并加上自己的号码，其中德国队的 44 号球衣引发了轩然大波。
Adidas has banned football fans from customising the German national shirt with the number 44 due to its perceived resemblance to the symbol used by Nazi SS units during the second world war.
阿迪达斯禁止德国国家队球迷定制带有数字 44 的球衣，因为人们认为它与二战期间纳粹党卫军使用的 SS 徽章相似。
德国纳粹党卫队徽章
Picture from https://www.vcg.com/
The Schutzstaffel (SS), a paramilitary organisation of Adolf Hitler’s Third Reich, was tasked with carrying out the industrialised genocide of Jewish people across Europe.
纳粹党卫队是阿道夫·希特勒组建的一个准军事组织，其任务是在整个欧洲对犹太人进行工业化的种族灭绝。
队徽以两道闪电作为 SS 象征——在北欧神话中一道闪电（其意义代表太阳）象征胜利。
Designed in 1932, the SS rune has become synonymous with some of the worst crimes perpetrated by the Nazis. Members of the SS were responsible for guarding concentration camps, interrogating suspected traitors and running extermination camps such as Auschwitz, where more than a million people were murdered.
设计于 1932 年的党卫队徽章已经成为纳粹罪行的代名词。党卫队成员负责守卫集中营，审讯叛徒嫌疑人，并管理奥斯维辛等灭绝营。单在奥斯维辛就有超过一百万人被杀害。
图为纳粹党卫队照片
Picture from national geography
Concerns over the jerseys were originally raised by the historian Michael， who said the kit’s design was “very questionable”.
对球衣的担忧最初是由历史学家迈克尔提出的，他说球衣的设计“非常有问题”。
粉色球衣：恶评不断 销量冠军
The German away kit also provoked controversy due to its pink colour. The German Football Association (DFB) has officially released the jersey of the German national team for the local European Championship, although the home shirt is still the traditional white color, but the away shirt has chosen a special color of bright pink and purple.
德国的客场球衣也因其粉红色而引发争议。德国足协日前正式发布德国国家队征战本土欧洲杯的球衣，虽然主场球衣依然以传统的白色为主色调，但是客场球衣却选择了亮粉色以及紫色的特殊色调。
After the shirt was released, it caused a heated discussion on social network media, which was filled with a lot of criticism and questioning voices, thinking that "this is not a German jersey", "no one wants this jersey", "this is a women's jersey", and there are many negative comments. However, the fact is that Germany's pink and purple away shirts are selling well.
这件球衣一经发布之后，便在社交网络媒体上引起了热议，其中充斥了大量批评和质疑的声音，认为“这不是德国球衣”“没有人想要这种球衣”“这是女式球衣”，负面评论颇多。但是，事实却是，德国队的粉色和紫色客场球衣卖得很好。
图为网友对德国队粉红色球衣的恶搞与嘲讽
Picture from X
The more they curse, the more they buy! If the home jersey of No. 44 touches on the historical problem, then the away jersey has exploded because of the soil and gorgeous, which has to make people suspect that this is Adidas intentional commercial marketing strategy.
骂得越狠，买得越多！如果说 44 号的主场球衣触及了历史问题，那么客场球衣却因又土又艳丽而爆火，这不得不让人怀疑这是阿迪达斯故意为之的商业营销策略。
官方如何回应？
An Adidas spokesperson, Oliver Brüggen, denied that the kit’s resemblance to the Nazi symbols was intentional. “We as a company are committed to opposing xenophobia, antisemitism, violence and hatred in every form,” he said. “We will block personalisation of the jerseys.”Brüggen also said that the name and number on the shirt was designed by the German Football Association and its partner "11teamsports" team.
阿迪达斯发言人奥利弗·布吕根否认球衣与纳粹标志的相似是有意为之。“作为一家公司，我们致力于反对一切形式的仇外心理、反犹太主义、暴力和仇恨。”他说，“我们将阻止球衣的个性化。”布吕根还称，球衣上的名字和号码由德国足协与合作伙伴“11teamsports”团队负责设计。
德国队客场粉红色球衣
Picture from X
As for the ugly pink shirt, Oliver Bruggen claimed that this shirt set the best sales start in the history of German away shirts. However, Adidas did not comment on specific sales and revenue figures.
对于丑出圈的粉红球衣，布吕根宣称，这件球衣创下了德国客场球衣有史以来最好的销售开局。但是，阿迪达斯方面没有对具体的销售和收入数据发表评论。
原文链接：
https://www.bbc.com/news/world-europe-68708981
编译 | 杨嘉伟
排版 | 杨嘉伟
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