LTC (Leads to Cash), as one of the three main processes for creating value for customers, its optimization and transformation are of great significance for enterprises to improve operational efficiency, enhance profitability, and increase customer satisfaction. In this field, NFC Consulting(南方略咨询） has stood out among many Huawei-style management consulting firms with its strong consulting team, profound professional foundation, rich practical experience, and excellent innovation capabilities. Adopting the knowhow of "consulting + IT, tools + capabilities" and the methodology of "transforming awareness, organization, culture, methods, and models", NFC(南方略咨询）has delivered numerous LTC consulting cases across various scenarios. Its services extend beyond the L1-L3 process architecture design to the specific design of L4, L5, and L6 levels. The deliverables include LTC process system documents, LTC process support documents, LTC operation organization documents, LTC process capability standards and review documents, LTC process performance and organizational performance documents, LTC process culture construction plans, and performance evaluations.
NFC Consulting(南方略咨询） team boasts diverse methods, specific tools and solutions, and strong implementation capabilities. It has successfully carried out LTC process transformations for many industry benchmarks and IPO companies, such as CRRC, Sungrow Power Supply, Jack Sewing Machine, Yichang Technology, Dongcai Technology, Ruide Intelligence, Lanshan Tunhe, Jiaheng Technology, Yuanchuan Technology, Jingneng New Energy, Sanhe International, and Yuncheng Plate Making, achieving remarkable results. This has attracted more and more enterprises to pay attention to LTC process transformation and seek cooperation with NFC(南方略咨询）to promote their own management reform and improvement.
Founded in 2001, NFC(南方略咨询）has provided consulting services to 130IPO listed companies. For consecutive years, it has been rated as "China's Top 10 Marketing Consulting Firms" by the authoritative institutions Campaign Brief Asia & Nielsen. It is also a participant in formulating the Shenzhen Management Consulting Service Industry Standards. The expert team of NFC(南方略咨询）mainly comes from Huawei, ZTE, Accenture, IBM, Ericsson, GE, Sany Heavy Industry, etc., all of whom have rich practical experience in enterprises, management consulting, and international marketing, and deeply understand the essence of benchmark enterprises' LTC process transformation projects. The professional consultants not only have solid theoretical knowledge but also have accumulated a lot of valuable experience in practice, enabling them to closely integrate advanced management concepts with the actual business of enterprises and provide tailor-made solutions for customers. NFC(南方略咨询）has unparalleled advantages in the field of LTC process consulting, being able to accurately grasp the pain points and challenges faced by enterprises in process transformation and provide practical solutions.
1.Inheriting the Successful Experience of Benchmark Enterprise Huawei
NFC(南方略咨询) leverages the core team experience from Huawei’s Fortune Global 500 LTC (Leads to Cash) sales transformation project. This enables the firm to effectively transfer Huawei’s well-proven LTC process management philosophies, methodologies, and tools into a wide range of enterprises. By aligning these approaches with each company’s industry characteristics and actual business needs, NFC(南方略咨询) helps clients avoid detours in their transformation journey and rapidly establish a highly efficient LTC process system.
For example, during the LTC transformation project for ECHOM Technology, NFC’s expert consultants conducted over 30 in-depth workshops and more than 10 specialized training sessions under the theme “Building the World’s Strongest B2B Sales Force” across five major production bases nationwide. These included value excavation sessions, scenario-based discussions, case studies, hands-on tool exercises, cross-functional “Iron Triangle” alignment, and sales project operation coaching. Through this process, the team successfully developed a process-oriented mindset and data-driven thinking among key personnel, enabling ECHOM to effectively implement the LTC transformation and achieve significant improvements in business performance.
2.End-to-End Process Integration and Alignment
The NFC(南方略咨询) team applies professional process analysis tools and methodologies to conduct a comprehensive and detailed review of a company’s entire Lead-to-Cash (LTC) process. By identifying key pain points such as process disconnects, bottlenecks, and redundancies, the team clarifies departmental roles and cross-functional collaboration responsibilities, laying a solid foundation for subsequent process optimization.
For example, while serving an industrial equipment manufacturing enterprise, NFC discovered that 18 separate processes, originally scattered across seven departments, suffered from severe coordination and integration issues. Through systematic process mapping and alignment, NFC successfully streamlined and unified these fragmented procedures into a cohesive process architecture, significantly enhancing overall process continuity and cross-functional synergy.
3.Standardization and Standardization Construction of Process System
Based on industry best practices and the enterprise's own characteristics, NFC(南方略咨询）helps enterprises establish a standardized and normalized LTC process system. First, it integrates and aligns the end-to-end process design; second, it formulates management rules, clarifies decision points, review points, and risk control points, formulates detailed ML, MO, and MCE process operation manuals and specifications, and clarifies the input, output, operation steps, responsible persons, and time requirements of each process node. Using methodologies such as ASME (Activity Sequence Modeling) and EPC (Event-Driven Process Chain), it transforms vague business practices into precise process documents, ensuring that enterprise employees have rules to follow when executing processes and improving the consistency and accuracy of process execution. A medical device enterprise defined 214 standardized process nodes through NFC(南方略咨询）consulting, increasing the approval flow efficiency in the CRM system by 300%.
4.Using Digital Marketing Tools for Process Optimization and Innovation
Building on process mapping and standardization, NFC (南方略咨询) aligns the LTC process with the enterprise’s strategic goals and market demands to drive optimization and innovation. It integrates advanced management concepts and technologies—such as digital marketing tools, intelligent sales forecasting models, and automated delivery management systems—to improve process efficiency and enhance competitiveness. At the same time, through the “five transformations” of awareness, organization, culture, methods, and models, NFC empowers enterprises to break free from traditional thinking patterns and implement innovative changes to their business models and processes, enabling them to adapt to an increasingly dynamic market environment.
5.Scenario-based Customized Solutions
Knowing that each enterprise is unique, NFC(南方略咨询）does not adopt a one-size-fits-all approach to serve customers. Instead, it conducts in-depth research on the enterprise's industry characteristics, product attributes, business types, business status, organizational structure, cultural characteristics, business development plans, and the facing market competition environment, and closely focuses on business scenarios to tailor the most suitable and highly adaptive LTC process transformation solutions for enterprises. Whether it is the complex process optimization of large enterprises or the process construction and improvement of small and medium-sized enterprises; whether it is project-type process design or standard product sales process design; whether it is deep binding type, domestic substitution type, differentiated competition type, or low-cost competition type, NFC(南方略咨询）can accurately implement policies to meet the enterprise's scenario-based and personalized needs.
6.Construction of Process-oriented Organization
LTC process transformation often requires corresponding adjustments to the enterprise's organizational structure and management model to adapt to the operation requirements of the new process. NFC(南方略咨询）assists enterprises in breaking down traditional departmental barriers and building a customer-centric process-oriented organization. It clarifies the roles and responsibilities of each department in the process, establishes cross-departmental collaboration mechanisms and communication channels, so that the enterprise can operate efficiently around the LTC process. It builds capabilities in the organization, in the process, and in the project. It introduces sales project management and builds organization operation centered on projects. It allows the front line to call for fire support, with a large platform supporting elite operations, where everyone supports each other. It builds an efficient and dynamic organization, using process certainty to deal with result uncertainty.
7.Building an Iron Triangle Team
Drawing on Huawei’s proven experience, NFC(南方略咨询) helps enterprises build a collaborative “Iron Triangle” team composed of Sales AR (Account Representative), Technical SR (Solution Representative), and Delivery FR (Fulfillment Representative). The consulting team clearly defines each role’s responsibilities and collaboration model, and enhances cross-functional synergy through targeted training and hands-on simulations. This Iron Triangle structure enables teams to respond quickly to customer needs and deliver integrated, end-to-end solutions—significantly improving both customer satisfaction and project success rates.
8.Personnel Capacity Training and Improvement
The greatest value of NFCconsulting(南方略咨询） services lies in "consulting + IT, tools + capabilities". To ensure the smooth implementation and effective operation of LTC process transformation, NFC(南方略咨询）provides comprehensive personnel capacity training and battles for enterprises, including *LTC Sales Process Transformation from Lead to Payment*, *Eight Steps for Key Account Development*, *Iron Triangle Operation Mechanism Based on LTC Process*, *Competition Strategy Based on LTC Process*, *Lead Management Based on Market Insight*, *Customer Relationship Management and Planning*, *Nine Winning Strategies*, *Pre-bid Guidance*, and other sales skills training, project management training, customer relationship management training, process operation training, etc. According to the needs of iron triangle positions, personalized training courses are customized. Through various training methods such as theoretical explanation, case analysis, simulation drills, and group PK, it improves employees' understanding and application capabilities of new processes, new tools, and new methods, and cultivates employees' process thinking and data awareness, so as to build a high-quality talent team for enterprises that meets the requirements of LTC process transformation.
9.Full-process Services and Continuous Empowerment
NFC(南方略咨询）provides customers with not only a set of process design solutions but also full-process services covering consulting, training, and landing guidance. In the project implementation process, it adopts the "expert consultant + golden seed dual-wheel drive" to cultivate a group of golden seeds for the enterprise, including AR golden seeds, SR golden seeds, and FR golden seeds. By organizing many sales capability empowerment trainings, it provides enterprise employees with corresponding tools and templates to help them quickly understand and master new processes and methods, ensuring that the transformation can be smoothly implemented within the enterprise. At the same time, it establishes a long-term landing guarantee mechanism, starting from multiple levels such as organization, IT, mechanism, incentive assessment, leadership promotion, and training, to continuously empower the enterprise and ensure the long-term effective operation of LTC process transformation.
10.Case: LTC Process Transformation Practice of Dongcai Technology During its development.
Sichuan Dongcai Technology Group Co., Ltd. realized that there was a shortcoming in the marketing system of "focusing on execution and neglecting planning", with too high a proportion of existing customers and insufficient new customer development, and the business process control was concentrated on the back end of order execution, and the front-end lead management, business opportunity conversion, and other links needed to be optimized. In order to improve marketing efficiency and achieve digital transformation, Dongcai Technology officially launched the LTC sales process design transformation consulting project in cooperation with NFC(南方略咨询).
Consulting on April 11, 2025. In the project, the consulting team of NFC(南方略咨询）first carried out in-depth research and analysis on the marketing status of Dongcai Technology and had many communications and exchanges with the company's management and marketing team. On this basis, it formulated an LTC process transformation plan that conforms to the actual situation of Dongcai Technology. The plan focuses on building a digital foundation, transforming fragmented experience into a standardized system through end-to-end process reconstruction; driving organizational evolution, promoting the transformation from functional fragmentation to process integration, and strengthening the collaboration of the "iron triangle" team; improving marketing capabilities, optimizing key links such as lead management and business opportunity conversion, and improving the market development capabilities and customer service levels of the sales team.
In the project implementation process, NFC(南方略咨询）helped Dongcai Technology employees deeply understand the significance and methods of LTC process transformation and cultivate employees' process thinking and data awareness through various forms such as organizing special discussions, training, and battles. At the same time, it established a series of guarantee mechanisms, such as process legislation, process law enforcement, process accountability mechanisms, and LTC landing horse racing mechanisms, reward and assessment mechanisms, etc., to ensure that the transformation plan can be effectively implemented within the enterprise. Through cooperation with NFC(南方略咨询）, Dongcai Technology is gradually optimizing the marketing process, improving the lead conversion rate and customer satisfaction, and laying a solid foundation for the enterprise to open up new growth space in the new material field.
11.Helping Chinese Enterprises Go Global Upholding the mission of "Enable China brand to global brand".
Guided by its mission to “Enable China brand to global brand”,NFC is committed to fully leveraging its professional strengths in LTC process consulting to help more Chinese enterprises enhance their management capabilities and global competitiveness. By delivering world-class management consulting services tailored to globalization, NFC aims to empower Chinese companies to build influential brands in international markets. In doing so, it supports the transformation of Chinese enterprises from “Made in China” to “Created in China” and “Branded in China,” contributing meaningfully to the high-quality development of China’s economy.
About Us
🔥 24 Years of Systematic Marketing Expertise!
🔥 Served 130 IPO-listed Enterprises!
🔥 Experts from Fortune 500 Companies!
🔥 Gathering Core Transformation Members from Huawei!
NFC Consulting【南方略咨询】—Pioneer and Leader in Systematic Marketing with 24 Years of Practical Consulting Experience!
Consistently recognized by authoritative institutions as a "Top 10 Marketing Planning Agency" and "Top 10 Marketing Consulting Agency"! With offices in Shenzhen, Chongqing, Shanghai, Beijing, Dongguan, and New Media, we have served over 1,000+ enterprises, including 130 IPO-listed companies!
Our Services Include:
Marketing Consulting & Training, Marketing Planning, Brand Strategy, Strategic Consulting, Human Resource Management Consulting, Compensation & Performance Management Consulting, Enterprise Digital Transformation, and Comprehensive Business Management.
Commitment to Excellence:
On-site consulting support, guaranteed implementation, and quantifiable results.
