2026年1月8日，成都大学商学院院长张千友率何周坤材料专家及商学院教师团队一行，莅临四川宏凯新材料集团有限公司(以下简称宏凯)开展校企合作专项交流。宏凯总经理廖宇丹、宏凯集团子公司中漆联涂料有限公司总经理王永强等领导热情接待，双方围绕新材料产业发展、商科教育创新与产学研融合展开深度对话。
战略对话：聚焦“三融”理念，共绘发展蓝图
Strategic Dialogue: Focusing on the "Three Integration" Concept, Jointly Drawing the Development Blueprint
座谈伊始，张千友院长提出“科教融汇、学科融合、产教融合”的“三融”合作理念，并指出：“新时代的商科教育必须深度嵌入产业创新链条。宏凯的产业实践为我们提供了宝贵的教学与研究场景，而我们的学术资源也能助力企业破解管理难题、提升战略视野。期待通过‘三融’实践，打造校企协同育人与创新发展的标杆。”院长同时对廖宇丹作为优秀校友在产业发展中取得的成就表示赞赏，并期待她能以"优秀学姐"身份参与学院人才培养，为学弟学妹们传授实战经验。
At the beginning of the symposium, President Zhang Qianyou proposed the "three integration" cooperation concept of "education and science integration, discipline integration, and industry-academia integration", and pointed out: "In the new era, business education must deeply integrate into the industrial innovation chain. Hongkai's industrial practice has provided us with valuable teaching and research scenarios, and our academic resources can also help enterprises solve management problems and enhance strategic vision. We look forward to achieving the goal of creating a benchmark for collaborative education and innovation development through the 'three integration' practice." The president also expressed his appreciation for Liao Yudan, an outstanding alumnus, for her achievements in industrial development, and expected her to participate in the college's talent cultivation as an "excellent senior" and share practical experience with the younger students.
傅剑波主任对宏凯的发展成就给予高度评价：“看到校友企业在实体制造领域的坚守与创新，作为老师深感自豪。商学院愿充分发挥MBA教育与企业案例开发的优势，将宏凯的成长历程与管理智慧转化为高质量教学资源，为更多企业提供借鉴。我们更期待与优秀校友企业建立长期、系统的战略合作关系，共同探索产教融合新范式。”
Director Fu Jianbo highly praised Hongkai's development achievements: "As a teacher, I am deeply proud to see the persistence and innovation of our alumni enterprises in the field of physical manufacturing. The Business School is willing to fully leverage the advantages of MBA education and enterprise case development, converting the growth journey and management wisdom of Hongkai into high-quality teaching resources to provide references for more enterprises. We are even more looking forward to establishing a long-term and systematic strategic cooperative relationship with outstanding alumni enterprises, jointly exploring new paradigms of industry-education integration."
产业洞察：直面外贸挑战，把握转型机遇
Industry Insights: Facing Foreign Trade Challenges and Seizing Transformation Opportunities
交流中，宏凯廖宇丹结合企业发展实践，分享了传统制造企业转型升级的探索：“从单一产品到系统解决方案，从国内市场到国际布局，宏凯的每一步发展都伴随着管理挑战与战略抉择。我们期待与母校深度合作，将企业真实的管理场景转化为商科教育的‘活案例’，同时借助学院的智慧支持我们突破管理瓶颈、构建可持续竞争力。”
During the exchange, Hong Kai Liaoyudan, drawing on the practical experience of the company's development, shared the exploration of traditional manufacturing enterprises' transformation and upgrading: "From a single product to a system solution, from the domestic market to international expansion, every step of Hong Kai's development has been accompanied by management challenges and strategic decisions. We look forward to deep cooperation with our alma mater, converting the real management scenarios of the enterprise into 'living cases' for business education, and at the same time, leveraging the wisdom of the college to help us break through management bottlenecks and build sustainable competitiveness."
中漆联王永强聚焦涂料外贸领域，深入剖析了当前形势：“面对国际贸易格局变化与绿色壁垒提升，中国涂料外贸正经历从‘成本优势’向‘技术与服务双轮驱动’的关键转型。我们既面临供应链重构、合规成本上升等挑战，也迎来东南亚等新兴市场增长、跨境电商模式创新等机遇。期待与商学院在国际贸易实务、跨文化管理、数字化营销等领域开展合作研究，共同培育适应全球化竞争的新型外贸人才。”
Zhong Qilian, Wang Yongqiang, who focuses on the field of coatings export, has deeply analyzed the current situation: "In the face of changes in the international trade landscape and the increase in green barriers, China's coatings export is undergoing a crucial transformation from 'cost advantage' to 'dual drive by technology and services'. We not only face challenges such as supply chain restructuring and rising compliance costs, but also opportunities such as the growth of emerging markets in Southeast Asia and the innovation of cross-border e-commerce models. We look forward to conducting cooperative research in areas such as international trade practice, cross-cultural management, and digital marketing with the business school, and jointly cultivating new types of export talents who are adapted to global competition."
务实合作：推动案例共建，深化人才共育
Pragmatic cooperation: Promote joint case development and deepen joint talent cultivation
基于共识，双方明确将在教学案例联合开发、定制化人才培养、企业管理咨询等重点领域推进务实合作。宏凯集团将系统开放企业实战场景，为商学院提供涵盖战略转型、品牌建设、外贸拓展等多个维度的本土企业案例素材，推动理论教学与产业实践的深度融合。
Based on consensus, both parties have clearly agreed to promote practical cooperation in key areas such as joint development of teaching cases, customized talent cultivation, and enterprise management consulting. Hongkai Group will systematically open up enterprise real-world scenarios and provide the business school with local enterprise case materials covering multiple dimensions such as strategic transformation, brand building, and foreign trade expansion, promoting the deep integration of theoretical teaching and industrial practice.
此次交流标志着成都大学商学院与宏凯新材料集团的合作迈入新阶段。未来，双方将持续推动“三融”理念落地，通过资源共享与优势互补，共同培育符合产业需求的复合型人才，为中国新材料产业的创新升级与全球化发展注入新动能。
This exchange marks a new stage in the cooperation between the Business School of Chengdu University and Hongkai New Materials Group. In the future, the two parties will continue to promote the implementation of the "three integration" concept. Through resource sharing and complementary advantages, they will jointly cultivate comprehensive talents that meet the needs of the industry, injecting new momentum into the innovation and upgrading as well as the global development of China's new materials industry.
