MBA Mobile Classroom Enters Hongkai New Materials | On-site Study on Strategic Decisions of Coatings Enterprises- 大数跨境

MBA Mobile Classroom Enters Hongkai New Materials | On-site Study on Strategic Decisions of Coatings Enterprises

宏凯漆

2026-05-30

Today, the MBA Mobile Classroom of Chengdu University Business School concluded successfully at Sichuan Hongkai New Materials Group Co., Ltd. Nearly 30 teachers and students conducted immersive case teaching on corporate strategies during the on-site study.

Based on Hongkai New Materials' real cases, the class focused on five core topics: B-end expansion & C-end trial, product-to-brand transformation, overseas market layout, new growth drivers for industrial coatings, and market share growth of water-based coatings. Participants visited exhibition halls, smart production lines and R&D labs to learn about the company's technology and operations.

The course adopted a progressive model of executive talks, group discussions and result presentations. Teams analyzed topics with strategic tools and exchanged ideas actively. Corporate executives and instructors offered guidance, integrating business practice and management theories thoroughly.

The fruitful study tour yielded practical strategic marketing proposals, bringing valuable external insights. This on-site class bridged theory and practice, sharpening participants' capabilities and inspiring the enterprise's transformation and upgrading.

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宏凯漆

生产销售含易燃溶剂的合成树脂、油漆、辅助材料、涂料等制品、水性涂料（含水性防锈防腐漆、水性家具漆、水性汽车漆、水性建筑料）、乳胶漆、新能源清洁燃料、润版液、上光油。

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宏凯漆生产销售含易燃溶剂的合成树脂、油漆、辅助材料、涂料等制品、水性涂料（含水性防锈防腐漆、水性家具漆、水性汽车漆、水性建筑料）、乳胶漆、新能源清洁燃料、润版液、上光油。

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