As the Spring Festival draws near and the journey home commences, Zhongqilian Coatings Co., Ltd., a subsidiary of Hongkai New Materials Group, extends its sincerest Spring Festival wishes to all hardworking employees and partners.
Looking back on our inaugural year, we have woven this remarkable year’s memories together with four key themes: **Rooted, Growing, United, Connected
Root: Deeply rooted in China, deep within the supply chain.
As a new branch of Hongkai, Zhongqilian does not start from scratch. Backed by 32 years of manufacturing experience from our parent company, we hold a solid foundation.
We act as guardians of coatings. We must understand formulas, processes, and quality control better than manufacturers. Which resin offers better weather resistance, which additive is more eco-friendly, and which batch carries color difference risks—all these details are embedded in our selection criteria, forming the real competitive advantage of a trading company.
Rooting means tracing back to the upstream. Factory-direct supply is not just a slogan, but the confidence of controllable quality, optimized costs, and stable supply.Rooting means fulfilling commitments to the downstream. Information gaps are cheap; certainty is invaluable. More attention in factory inspection, order follow-up, booking, and customs clearance reduces risks for customers.
Growth: Not measured by scale, but by professional depth.
The mark of growth is etched in the longitude and latitude of the Belt and Road.
Five-minute response during working hours, reply within two hours outside work—we race against time differences across Africa, Europe, the Middle East, and Southeast Asia with ironclad rules.In the Middle East, Zhongqilian has evolved from "Made in China" to full-process coating solutions.We are no longer just suppliers, but integrated partners in anti-corrosion design, construction supervision, and after-sales maintenance.
Growth is not about getting bigger, but going deeper.From selling products to helping customers choose the right ones; from order execution to providing compliance certification, logistics optimization, and market insights.Every extension of capability is growth.As Zhongqilian containers cross the Strait of Malacca and traverse the Red Sea, the world is reading the depth of Made in China through this thin layer of paint.
Unity: Not a slogan, but a relay.
Technology is the engine, and trust is the anchor.A repeat purchase rate of over 90% from existing clients is no accident.
When shipping was delayed, our logistics staff coordinated with three freight forwarders and arranged sea-rail intermodal transport to recover eleven days.Clients said: “You care more than we do.”
Faced with strict coating requirements, our technical director flew to the site overnight and wrote an optimization plan by hand in the construction shed.Clients said: “You don’t seem like paint sellers; you’re like technicians on our construction site.”
Unity is not a slogan — it is a relay.
Connection: Weave ourselves into a greater network.
The competition of the future is the competition of ecosystems. Zhongqilian redefines "Connection".
Connection means linking with the parent company. We are not just a procurement and sales channel, but the gateway for the group to go global and a bridge for technological transformation.Connection means linking with customers. Going deep into cutting-edge scenarios such as sun protection, heat insulation and metal waterproofing, we conduct joint R&D, evolving from a buyer-seller relationship to an innovation community.Connection means linking with employees. Through digital color mixing and AI formula assistance, we convert the experience of senior technicians into digital assets. Achievements are not seized, but earned when everyone is recognized.Connection also means linking with the times. Facing global carbon neutrality, we are building a full-life-cycle sustainable management system. Only coatings that respect our home deserve the magnificent mountains and rivers of the future.
Though Zhongqilian is new, Connection makes its boundaries boundless.
Paint as brush, painting the world.
Dear colleagues and family,every inspection beside the reaction kettle, every late-night brainstorm, has forged the strength of Zhongqilian.Respected clients and partners,we are grateful for your trust. May we achieve win-win cooperation and create brilliance together.
Our confidence lies not in scale, but in the determination to focus on one thing and perfect it.When spring returns to the earth, we will continue to root deeply and grow vigorously — in China and across the world.
Presented by All Staff of ZhongqiLian (Sichuan) Coatings Co., Ltd.
2026.2
