From June 8thtoJuly 6th,MHG's wholly-owned subsidiary-MHG media, with strongcreative team strength and large-scale activities planning service ability, stoodout from the many competitors, to undertake national new products introductionactivities of three brands including 10 kinds of products for Kweichow MoutaiCo., Ltd. MHG mediacooperated with Mao-tai concerning New Products ReleasedMeetings in seven cities including Guiyang, Zhengzhou, Beijing, Jinan,Shenyang, Guangzhou and Hangzhou based on its characteristics, and added infinitecharm of fashion technologyand cultural connotation into this famous liquor brandwith a long history.
In order to add the creative elements and cultural coreinto the new products released activities and further deepen thenationwidepromotion and operation for the three brands, the elite team from MHG media madefull use of the rich experience of cases and activities, together with creativeideas and post video clips, continuously created seven distinctive, majesticyet elegant culture visual feasts. When the host invited everyone to witnessthe exciting moment, a huge LED screen equipped with 3D materialsedited by MHGmedia team conducted a magic deduction, let people seem to travel through time.When the audience still immersed in the picture, famousmodels holding the wine moved like the fairies step by step, which combined thereality and illusion.
Every new products introduction activity is like acompetition of science and technologies, such as WeChat sign-in and faceregister. In nationwide newproducts released meetings of Kweichow Moutai,theelite team from MHG mediacreated a uniqueinteractive manner. All the guests participatedin the conference only needed to take out the phone and gently scanned thetwo-dimensional bar code, and then theycould enter into aWeChatgroup, and happily sent best wishes to organizers.Through backstagecontrol and transmission, the audience would be able to share blessing andmessage through the LED display, and it fully mobilized the enthusiasm of theaudience andadded the charm of science and technologyintoMao-tai. According tothe person in charge of MHG media, the new technology was also used for theannual meeting of the staff this year in Hunan Satellite TV.
As the contractor of activities, MHG media provided full-serviceincluding creative ideain the first period, video clipin the middle period andimplementation in the final stage. In terms of creative activities, based onabundant experiences of activity operations, the elite team from MHG media notonly fully integrated into the bold creativities, and arranged all preparationwork in an orderly manner, then achieved best effects.
