As a means of realizing commodity value and use value, cosmetic packaging plays an important role in the fields of cosmetics circulation and consumption. In 2022, when the smart economy prevails, the informatization and intelligence of cosmetic packaging have been put on the agenda, and the demand for commodity economy and humanistic value is reflected in modern cosmetic packaging technology.
化妝品包装作为实现商品价值和使用价值的手段，在化妆品流通和消费等领域发挥着重要的作用。2022年，在智能经济盛行的当下，化妆品包装的信息化、智能化已经提上议程，商品经济和人文价值的需求在现代化妆品包装技术中体现出来。
In people's traditional expectations, cosmetic packaging is always about "face value". The birth of each new product requires a beautiful coat. From color to pattern, brand designers need to make great efforts. In today's consumer era, good-looking packaging does not seem to add points to products, but instead is more user-friendly design, such as intelligent packaging, and interactive packaging. It can be said that more "thinking" cosmetic packaging has gradually become one of the decisive factors for consumers to purchase.
在人们传统的预想中，化妆品包装拼的永远是 “颜值”，每一个新品的诞生都需要一件美丽的外衣，从颜色到图案，都要品牌设计们煞费一番苦心。而在如今的消费时代，好看的包装似乎并不能为产品加分了，取而代之的是更加人性化的设计，比如智能化包装，又比如互动性包装。可以说，更有“思维” 的化妆品包装，已经逐渐晋升为消费者购买的决定性因素之一。
Intelligent Packaging
智能化的包装
New technologies such as robots, artificial AI, and the Internet of Things have been introduced by various industries, constantly promoting the effective upgrade of productivity and production models. In 2022, cosmetic packaging will also develop towards intelligent manufacturing.
机器人、人工 AI、物联网等新技术被各行业所引用，不断推动生产力与生产模式的有效升级。2022 年，化妆品包装也向智能制造发展。
What is intelligent packaging? The so-called intelligent packaging means that the coat of this product should be more transparent, which can provide consumers with information on the quality of the packaged food during circulation and storage. For example, the time and temperature are displayed on the packaging, the freshness is displayed on the packaging, and the packaging is displayed when the packaging leaks. In the bottle design of cosmetics, the capacity of the product should be clear at a glance. In recent years, opaque bottles have always been criticized. Cosmetics with insufficient net content of products is a hot spot of consumer complaints, and the core problem is that the packaging is "opaque". A seemingly huge cosmetic bottle often has only a little product in it. And intelligent packaging is to realize the humanization and intelligent requirements of packaging, which is one of the trends of cosmetic packaging.
什么是智能化包装？所谓智能化包装，就是这件产品的外衣要更透明，能够为消费者提供在流通和储存期间包装食品品质的信息。如时间和温度显示在包装上、新鲜度显示在包装上、包装泄漏时会在包装上有显示，在化妆品的瓶器设计中，产品的容量要能让人一目了然。近几年来，不透明的瓶子总是被诟病。产品净含量不足的化妆品就是消费者投诉的一个热点，它的核心问题就在于包装 “不透明”，一个看似巨大的化妆品瓶子中往往只有一点点产品的现象鳞次栉比。而智能化包装，就是要实现包装的人性化和智能化要求，这是化妆品包装的趋势之一。
In addition, there are intelligent preservation technology, portable intelligent packaging technology, intelligent texture anti-counterfeiting technology, magnetic resonance radio frequency anti-counterfeiting identification technology, and information traceability scheme technology of cosmetic raw materials. With so many advanced intelligent technologies, the intelligent packaging of cosmetics can have a wider application space and provide consumers with the more powerful protection of interests, convenient services, and information assistance.
此外，还有保鲜智能技术、便携智能包装技术、智能质感防伪技术、磁共振射频防伪识别技术，以及化妆品原料的信息追溯方案技术等。凭借着这么多先进的智能技术，化妆品智能化包装完全能够拥有更广泛的应用空间，为消费者提供更多强有力的利益保护、便捷服务、信息帮助。
"Interactive" Product Packaging
“互动性” 的产品包装
Modern cosmetic packaging pays attention to "originality" and "novelty". The ingenious and interesting interactive cosmetic packaging design makes it easy to make it stand out among the numerous cosmetics, strongly attract the audience's attention, move the public's heart, evoke A certain desire, and then achieve the purpose of information dissemination. The original functional packaging not only allows consumers to buy practical products, but also allows people to enjoy the joy and surprise of interaction, enriching people's daily life.
现代化妆品包装讲究 “独创性” 和“新颖性”，别出心裁的具有趣味性的互动性化妆品包装设计，容易使其在纷繁的化妆品中脱颖而出，强烈吸引受众的眼球，感动公众的心灵，勾起某种欲望，进而达到信息传播的目的。独创的功效性包装，既让消费者买到实用的产品，还能让人们享受到互动的快乐与惊喜，丰富人们的日常生活。
The so-called interactive cosmetic packaging is to make interesting "interaction" between the packaging design of the product and consumers. Young consumers are not specific and will not only buy products in a certain channel. If you want to attract them, you can't just look good, you have to have fun. This requires designers of brand packaging to open their minds, play with creative interactive paper packaging, and win the favor of the market.
所谓互动性化妆品包装，就是让产品的包装设计与消费者之间进行有趣 “互动”。年轻消费者是花心的，不会只在某渠道购买产品。想要吸引他们，不能单单好看就行，还得好玩。这就要求品牌包装的设计师们要脑洞大开，把赋有创意的互动式纸型包装玩出花样，并赢得市场的青睐。
Before designing, you have to understand a few things. In addition to the value of the cosmetic itself, how can the product's outer packaging make consumers stay? For example, it can be used for other purposes: such as cosmetic storage racks, mobile phone racks, pen holders, mini flower pots, hand companions that can be placed on the desk, etc. How to make consumers interact with the brand through packaging? Is there enough reason for consumers to actively share and spread the word for you after the purchase behavior is over? Are consumers willing to continue to participate in other activities of the brand through some intelligent design on the cosmetic packaging? Will consumers be eager to make a second purchase because of the packaging design of cosmetics? Does the product's packaging design have the effect of guiding consumers to join the brand's private domain? There is a fun "interactive" experience when designing packaging that makes people fall in love with cosmetic packaging at first sight.
在设计之前，你要想明白几件事，除了化妆品本身的价值，产品的外包装如何能让消费者留下来，比如做其他用途？比如化妆品收纳架、手机架、笔筒、迷你花盆、可以摆在办公桌上的手伴等，如何让消费者通过包装与品牌产生相关的互动？是否给足了消费者购买行为结束后，让他帮你主动分享和传播的理由？是否通过化妆品包装上的某些智能化设计让消费者乐于继续参与品牌的其他活动？消费者是否会因为化妆品的包装设计而迫不及待地进行二次购买？产品的包装设计是否具有引导消费者加入品牌私域的功效？设计包装时会有有趣的 “互动” 体验，能让人们一眼爱上化妆品的包装。
In short, in the future, the cosmetic packaging industry is bound to gradually realize the upgrading and transformation of intelligence and interaction. The graphic design elements of product packaging can convey the value of the product to consumers very intuitively. And creative cosmetic packaging can directly affect the psychology of consumers. Different countries, different genders, and people of different ages have different preferences for cosmetic packaging design. Whether intelligent packaging or interactive packaging, "original" and "novelty" brand design will enhance the value of the brand. Only by finding a new perspective and a new understanding of cosmetic packaging can companies have novel packaging performance and create unique performance methods.
总之，未来，化妆品包装行业势必逐步实现智能化、互动性的升级转型。产品包装的平面设计元素可以非常直观地向消费者传递出商品的价值。而有创意的化妆品包装，可以直接对消费者的心理产生影响，不同国家，不同性别、不同年龄的人都对化妆品的包装设计有着不同的喜好，无论智能化包装还是互动性包装，“独创性”和 “新颖性” 的品牌设计，都会提升品牌的价值。只有找到全新的视点，对化妆品包装有全新的理解方式，企业才会有新颖的包装表现，并制造独特的表现方式。
Somewang will also spare no effort to create and develop more creative packaging, and look forward to brainstorming with different cosmetic companies to jointly create unique new packaging.
森威也将不遗余力地打造和研发更多创意包装，期待与不同化妆品企业集思广益，共同打造别具一格的新包装。
Somewang Packaging，Make Packaging Easy.
森威包装，让包装变得简单。
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