In recent years, the topic of ESG and sustainable development has been raised and discussed more and more. Especially with regard to the introduction of relevant policies such as carbon neutrality and plastic reduction, and the restrictions on the use of plastics in cosmetic regulations, the requirements for environmental protection by regulations and regulations are becoming more and more specific.
近几年，ESG及可持续发展这个话题被越来越多地提出与讨论。特别是关于碳中和及减塑等相关政策的推出，再到化妆品条例对于塑料的使用限制等，规则条例对于环境保护的要求也越来越具体。
Today, the concept of sustainability is not limited to brands seeking higher product positioning or more advanced marketing concepts, but has penetrated into specific product applications, such as environmentally friendly packaging and refillable packaging.
今天，可持续的理念已经不止于品牌谋求更高的产品定位或是更先进的营销理念，而是渗透进具体的产品应用中，如环保包装与替换装。
The product form of refillable packaging has been in the cosmetics market in Europe, America and Japan for a long time. In Japan, it has been popular since the 1990s, and 80% of shampoos have switched to refills. According to the survey results of the Ministry of Economy, Trade and Industry of Japan in 2020, the refill of shampoo alone is an industry worth 300 billion yen (about 2.5 billion US dollars) a year.
替换装的产品形式，在欧美及日本的化妆品市场出现已久。在日本，从1990年代就开始普及，有80%的洗发水改用了替换装。据日本经济产业省2020年的调查结果显示，仅洗发水的替换装一年就是价值3000亿日元(约合25亿美元)的产业。
In 2010, the Japanese group Shiseido formulated the "environmental standard for product manufacturing" in product design, and began to expand the use of plant-derived plastics in containers and packaging. The popular positioning brand "ELIXIR" launched a refillable lotion and lotion in 2013.
日本集团资生堂在2010年制定了商品设计方面的“产品制造环保标准”，在容器和包装方面开始扩大采用植物来源的塑料，集团旗下大众定位品牌“怡丽丝尔”则在2013年推出了替换装的化妆水和乳液。
In recent years, international beauty groups have been actively looking for ways to achieve sustainable production through "plastic reduction and regeneration" of packaging materials.
近年来，国际美妆集团一直积极寻找通过包材的“减塑与再生”实现可持续生产的方式。
In early 2017, Unilever issued a commitment to sustainable development: by 2025, the plastic packaging design of its brand products will meet the "three major environmental protection standards" - recyclable, recyclable and degradable.
2017年初，联合利华发表了可持续发展承诺：到 2025年其旗下品牌的产品塑料包装设计将达到“三大环保标准”——可循环使用、可回收利用、可降解。
In the European and American markets, the application of refillable packaging in high-end beauty brands is also very common. For example, brands such as Dior, Lancôme, Armani, and Guerlain have launched products related to refillable packaging.
在欧美市场，替换装在高端美妆品牌的应用也非常普遍，譬如迪奥、兰蔻、阿玛尼、娇兰等品牌，均上线了替换装的相关产品。
The emergence of refillable packaging saves a lot of material resources and is more environmentally friendly than bottled packaging. At the same time, the lightweight packaging also brings certain price concessions to consumers. At present, the forms of refillable packaging on the market include stand-up pouches, replacement cores, pumpless bottles, etc.
替换装的出现节省了大量的材料资源，比瓶装更加绿色环保，同时轻质化的包装也给消费者带来了一定的价格优惠。目前市面上替换装的形式包括：自立袋、替换芯、无泵瓶等。
However, the raw materials of cosmetics are protected from light, vacuum, temperature and other conditions to keep the ingredients active, so the process of cosmetic refills is often more complicated than that of washing products. This puts forward higher requirements for replacement cost, packaging material design, supply chain, etc.
但化妆品的原料有避光、真空、温度等保持成分活性的条件，因此化妆品替换装的工艺往往比洗涤产品复杂。这对于替换装的成本、包材设计、供应链等则提出了更高的要求。
2 details optimized for environmental protection:
2个基于环保作用优化的细节：
Pump head reuse: The most complicated part of the packaging material is the pump head. In addition to the difficulty of disassembly, it also contains a variety of different plastics. Many steps are required to be added during recycling, and there are also metal parts inside that need to be manually disassembled. The refillable packaging does not contain a pump head, and the use of a replacement allows the most environmentally unfriendly part of the pump head to be reused multiple times;
泵头复用：包材中材料最复杂的部分是泵头，除了拆解困难以外还含有多种不同的塑料，在回收时需要增加很多步骤，并且内部还含有金属部件需要人工拆解。替换装不含有泵头，使用替换芯使得最不环保的泵头部分得以多次利用；
Plastic reduction: One-piece replacement packs save at least 35%-86% of plastic usage.
减塑：单件替换装节省了至少35%-86%的塑料使用量。
What are brands thinking about when it comes to refillable packaging?
关于替换装，品牌考虑的是什么?
To sum up, it is not difficult to find that the three keywords of "plastic reduction, recycling, and recyclability" are the original intention of launching replacement products around the brand, and are also solutions based on sustainable development.
综上所述，我们不难发现：“减塑、循环、可回收”这三个关键词，是围绕品牌推出替换装的初心，也是基于可持续发展的解决方案。
In fact, around the concept of sustainable development, the introduction of refills is only one of the ways for brands to implement the concept into products, and it has also penetrated into places such as environmentally friendly packaging materials, sustainable raw materials, and the combination of brand spirit and green marketing.
事实上，围绕可持续发展的理念，推出替换装只是品牌将理念落地于产品的方式之一，更多地还渗透在了环保包材、可持续原料、品牌精神与绿色营销相结合等地方。
There are also more and more brands that have launched "empty bottle programs" to encourage consumers to return used empty bottles, and then they can get certain rewards. This not only increases the consumer's favorability of the brand, but also strengthens the consumer's stickiness to the brand.
也有越来越多的品牌启动了“空瓶计划”，鼓励消费者把使用完的空瓶归还，然后可以获得一定的奖励。这不仅让消费者对品牌的好感度增加，更是加强了消费者对品牌的粘性。
End结尾
There is no doubt that for the beauty industry, both consumers and upstream and downstream of the industry chain have paid more attention to sustainable development in recent years. The efforts of major brands on the outer packaging and raw materials are also becoming more and more comprehensive.
毫无疑问，对于美妆行业而言，近年来无论是消费者还是产业链的上下游，都对可持续发展给予了更深刻的关注度，各大品牌在外包装上和原料上的努力也越来越全面。
Somewang also actively manufactures and creates more sustainable packaging to help the brand develop. The following are some of Somewang's refillable packaging series for your reference. If you would like to create a unique packaging for your product, please feel free to contact us, we will be more than happy to assist you.
森威也积极制造和创造更多的可持续包装，助力品牌发展。以下是森威的部分可替换包装系列，供您参考。如果您想为自己的产品打造独一无二的包装，请随时联系我们，我们非常乐意为您服务。
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