In 2017, JOMOO became a highlight of KBC with a stunning stand design that integrating tech & nature perfectly. Shaped around the random combination of thousands of open-sided cubes, it’s an attracting skin incorporating a value-related narrative element.

This attractive and creative design comes from Paolo Cesaretti, a famous Italian architect.

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Paolo Cesaretti

| architect at paolocesaretti.it | exhibit+retail design | brand identity |

Paolo Cesaretti is a design consultant and creative director exploring the concept of designed space as the device for delivering information and experience.

Paolo's Milan-based practice works across the fields of architecture and identity - focusing on the areas of the exhibit and retail design - with a strong concern for innovation and research.

EXHIBIT |  How is the future?

This year, for the design of JOMOO stand on KBC 2018, we continue to work with Paolo Cesaretti. 

On Jan. 24th, we have invited Paolo to attend an interview, in which he expressed his opinion on JOMOO concept and the design inspiration for JOMOO stand on KBC 2018.

Paolo Cesaretti on JOMOO's interview

His practice work is based on detail, suggestion, memory, with irony and playfulness when applicable.

On different scales and applications, from in-store identity for the main Italian mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient or permanent features characterizing the identity of a city.

The practice has been taking part in several exhibitions – 13th Biennale d’Architettura in Venice is the last one - and is included in four editions of ADI Design Index – the best of Italian design yearbook.

ART | Hi-line

EXHIBIT | East meets West

EXHIBIT | Monochrome

EXHIBIT | The lobby

EXHIBIT | Remix

In our interview, he has shared many inspiring ideas on the topic of the kitchen, bathroom, and how the design works on them. 

Stay tuned for our next post!

Source: paolocesaretti.it; archinect.com

Click "Read More" below to view Paolo Cesaretti website