Newland Listed in "China's 500 Most Valuable Brands"

On June 20, the 15^th “World Brand Summit” was held in Beijing. World Brand Lab released the analysis report of “China’s 500 Most Valuable Brands 2018”. Among those brilliant Chinese brands, Newland Hi-Tech Group ranks the 374^th this year with a brand value of RMB 10.098 billion, this is the first time that Newland Hi-Tech Group has participated in the “China’s 500 Most Valuable Brands” ranking activity and was successfully ranked among the list. The top 5 brands this year are State Grid, Tencent, Haier, ICBC and China Life Insurance.

It is known that World Brand Lab is an international and professional brand research institute based in New York, USA, and chaired by Professor Robert Mundell who was the Nobel Prize Laureate in Economics in 1999 and the “Father of the Euro”. Based on the analysis of financial data, brand strength and consumer behavior, this credible and professional brand evaluation institution comprehensively evaluates the Chinese brands in 25 related industries, including IT, textile clothing and cultural media. It has annually released the lists of “China’s 500 Most Valuable Brands”, “Top 500 Asian Brands” and “Top 500 Global Brands”. Its research results have become much important to the evaluation of the intangible assets in enterprise mergers and acquisitions.

第十五届“世界品牌大会”6月20日在北京召开。世界品牌实验室(World Brand Lab)发布了2018年《中国500最具价值品牌》分析报告。在群星闪耀的中国品牌中，新大陆科技集团以品牌价值100.98亿元人民币，位列本年第374位，这是新大陆科技集团首次参评《中国500最具价值品牌》活动，并成功登榜。今年榜单前五位的分别是国家电网、腾讯、海尔、工商银行、中国人寿等。

据了解，世界品牌实验室（World Brand Lab）是一家国际化、专业性的品牌研究机构，总部在美国纽约，由1999年诺贝尔经济学奖得主、“欧元之父”罗伯特·蒙代尔（Robert Mundell）教授担任主席。这个具有公信力的专业品牌评估机构，以财务数据、品牌强度和消费者行为分析为基础，对信息技术、纺织服装、文化传媒等在内的25个相关行业的中国品牌进行综合评估。每年发布“中国500最具价值品牌”、“亚洲品牌500强”和“世界品牌500强”系列榜单。其研究成果已经成为许多企业并购过程中无形资产评估的重要依据。