Barcode Technology Makes Our Lives Easier

On April 26, the first Digital China Exhibition concluded successfully in Fuzhou, capital of southeastern China’s Fujian Province. This six-day exhibition spotlighted four pavilions – Digital Fujian, E-governance, Digital Economy and Digital Social Experience. Focusing on the theme of “Digital National Identity Card - Your Ticket into Digital China Era”, Newland Hi-Tech Group showcased its cutting-edge technologies and latest innovative achievements, and provided various vivid application scene simulations to visitors to experience firsthand the benefits those technologies could bring to their lives.

During the exhibition, Newland Group presented a dazzling array of exhibits developed by its subsidiary Newland Auto-ID – EM20 scan engine designed for ticket validators for subways and buses, cost-effective HR22 barcode scanner widely used in retail chains, an upgraded version of FR20 desktop scanner for mobile payments, HR42 megapixel-level barcode scanner, MT90 enterprise data collector for logistics and express delivery services, and more – which attracted wide attention and interest immediately.

By virtue of its consistent efforts in developing barcode reading technologies, Newland Auto-ID constantly rolls out new products to meet the diverse needs of its customers. In its hands-on scanning area, a variety of innovative products targeting the cashless payment, smart transportation and new retail markets were on display. To mix work and play, it offered an interactive area where visitors could try those cool-looking devices and “work” as a courier, a delivery person, a ticket inspector, an assembly line operator, or a government employee.

At the entrance, the EM20-powered gates were swiftly scanning and checking barcode tickets, with a throughput of 150,000 people over six days. With its impressive productivity and conveniences, the EM20 was recognized as a star product and won a legion of fans.

In the wake of Newland’s release of the world's first chip containing a national electronic identity security system code, more advanced barcode reading technologies will soon mushroom and make our lives more convenient. Riding the wave of digital development boom, Newland Auto-ID will continue to deliver more secure, more efficient and more convenient barcode scanning solutions and let more and more industries and people benefit from them.

4月26日，为期六天的首届“数字中国”建设成果展在中国福州圆满落幕。本届展览会涵盖数字福建、电子政务、数字经济、数字社会体验等4个展馆。新大陆科技集团以“数字公民——走进数字中国新时代”为主题，向社会展示了最新的创新成果和最前沿的技术，还有生动有趣的应用体验，让观众可以身临其境感受最新科技带来的便利生活。

展品囊括了：公交地铁领域里验票闸机专用的条码识读引擎EM20、零售门店使用的高性价比扫描枪HR22、全新升级的手机支付扫码盒子FR20、百万像素条码扫描枪HR42、应用于快递物流行业的企业级数据采集器MT90等，吸引了众多市民的热烈讨论和广泛关注。

新大陆自动识别深耕条码识读领域，展厅内设置了智能扫码体验区，多款形态各异，应用在无现金支付、智能交通、新零售等领域的创新产品惊艳亮相。

在演示互动展区，观展者可以根据生活中不同的应用场景，随心所欲地变换成“快递员”、“仓储配送员”、“闸机验票员”、“厂线操作员”、“政府办公人员”等身份，感受各岗位工作者在日常工作中使用条码扫描设备所带来的便利和畅快识读体验。

此次数字中国展会实行是扫描手机条码入场，新大陆将EM20条码扫描模块嵌入展会入口通道闸机内。超过15万人次的观众感受到EM20扫码入闸环节所带来的便捷性，它高速的识读性能保障了展会客量的顺利流通。在主展台里，EM20更是成为了明星级产品，观展者对它表现出了浓厚的兴趣。

随着新大陆自主研发的全球首颗数字公民安全解码芯片的发布，条码识读领域将会出现更多的高新科技技术，人们的生活也在数字化建设中越来越便捷。新大陆自动识别也将一如既往得为社会提供更安全、更高效、更便捷的用码体验，让创新智能成果渗透到社会的方方面面。