

To celebrate the accomplishment from 2020 and to kick off a greater 2021, Newland AIDC held the annual business conference on 6th February with the theme of 'Strive for the future, accelerate for prosperity'.
Under the circumstance, the conference was fully virtualized with the main venue in Fuzhou and other venues from 12 different cities.

△Guo Dong, CEO of Newland AIDC
The senior management team from Newland Group and Mr. Guo Dong, CEO of Newland AIDC, delivered insightful speeches on how we adapted to the challenges of 2020 and the exciting journey ahead for 2021 and beyond.
Demonstrating strength and copping with ever-changing business
2020 is an extraordinary year. Under the circumstance of the global pandemic, Newland AIDC has demonstrated a strong ability to deal with changes and the strong resilience to maintain determination. Under the impact of external uncertainties, we still achieved steady business growth. Newland AIDC ranks No.4 worldwide for hand-held scanners and No.3 worldwide for OEM scan engine.

△Peter H. Sliedrecht, CEO of Newland EMEA

△Newland AIDC BU leader or representative
"After full of uncertainties and various challenges in 2020, we have ushered in a bright future." Mr. Guo Dong, CEO of Newland AIDC, concluded. According to forecasts by global research institutions, the AIDC industry will have a CAGR of 9.8% between 2020 and 2027, and the market will reach US$100 billion. The Asia Pacific will definitely become the fastest-growing market in the world. We have demonstrated our strength in 2020 and we have full confidence for 2021!
Keep evolving and creating greater value for customers
Newland AIDC developed and launched series of new products and solutions to enable and empower our enterprise customers. We launched ultra-thin enterprise mobile terminal and wearable series, we successfully extended our product offerings to "thinner and lighter", "more portable" and "wearable". We released our self-developed MDM software Ndevor, to build a one-stop intelligent mobile device management platform for users. We have launched a new generation of decoding chips with "faster and better performance" to further strengthen our core competency.
In the research and development of emerging technologies such as AI and machine vision, we have been actively investing and collaborating with end-users, even had some implementations in China. We are honored to be the only solution provider certified for Auto-identification under the certified program by the State Post Bureau of China. Most of Newland Enterprise Mobile Terminals have been certified by Google as "Android Enterprise Recommendation". In terms of business development, we made breakthroughs with a tremendous amount of enterprise customers in both domestic and global markets.
"Customer first, excellent service" is our commitment. All of our accomplishments and achievements are inseparable from our loyal partners and customers. We will embark on a new journey with gratitude, continue to adhere to "customer-centric", listen to customers with an open mind, strive for excellence, and create greater value for both our channel partners and customers.
Strengthen the core competency, be the mainstay in the new era

△Hu Gang, Chairman of Newland Group
Mr. Hu Gang, Chairman of Newland Group, and Mrs. Wang Jing, CEO of Newland Group were invited to the conference. They fully affirmed and highly praised the work of Newland AIDC in the past year and put forward expectations for the company's future plan and development.

△Wang Jing (Crystal), CEO of Newland Group
Mrs. Wang Jing pointed out that, Newland AIDC should "Be vigilant of the road ahead, be the focus, strengthen our core competency, seize the market opportunities brought by new era". Mr. Hu hopes that Newland AIDC can stick to our foundation in the auto-identification industry, "keep elevating and evolving, make persistent efforts in 2021 and be the mainstays of Newland Group".
Stay true to our original causes, be a constant innovator
Established in 1999, Newland AIDC is one of the Chinese pioneers in the auto-identification industry. We have never stopped exploring technological upgrades and innovations.
"Where is the way forward?" Mr. Guo Dong shared with us on the company vision, "We shall stick with our original causes, be affirmative with our core value under the temptation of various outlets. But that doesn’t mean staying put, or clinging to the past, we have to embrace changes, always look for new challenges, persist in innovation, persist in improving our capabilities, and step forward for the next decade of value."
We worked hard and fought hard, we were able to gain invaluable experience in 2020. Looking forward to 2021, we have the same goals and full confidence. We firmly believe that this is the moment when we spread our wings and soar up into the sky.


