The Marbella Event 2018 was held and organized by Newland EMEA to gather with over 100 members of Newland business partners. During this event, all partners have reviewed how Newland thrived since the entrance of the EMEA market and had a bilateral discussion and communication of our prospects and expectation.
▲Mr. Guo is giving the speech.
The role of EMEA in the international strategy of Newland
During the meeting, the CEO of NewlandAuto-ID, Mr. Guo emphasized how important EMEA is to play a role in the international strategy of Newland. Not only the profits are reaped along with our business partners, but also the growth and insights of the market are achieved by all of us. In the fast-paced present and future, Newland Auto-ID will keep investing in new technologies and solutions to help our customers lead the AIDC industry and pioneer in the new markets, especially in the mobile internet application and intelligent manufacturing.
▲Our business partners are listening to future strategy.
Alliance with our business partners
In the past three quarters, our business partners have strengthened our business in EMEA, and have brought us to a new level of the partnership. We are working together as an alliance to penetrate the market. As Newland EMEA CEO Peter H. Sliedrecht stated in his opening presentation, “The success we have in EMEA is due to our clear distribution strategy, working with delegated Newland partners and resellers and some strategic vertical market specialists”. They have built a strong community that is fully in line with their mentality and focuses on quality and innovation.
▲Reward to our partners
New technologies and applications showcase
The showcase of new products has enjoyed a stream of spotlights. The upgraded fixed mount scanners and 2D wireless Bluetooth scanners have won all trusts and expectations. With almost 20 years of hard work in the research and design, Newland is the brand for AIDC designer and manufacturer. Our R&D members will, by all means, resolve our customers’needs.
▲Marbella night view
What’s next for Newland?
Newland will organize more events to meet with our customers directly and understand their needs and pain spots to develop more high-end but just the right products to help our customers to succeed in the market.
携手·共赢
2018新大陆欧洲公司合作伙伴大会
2018年9月27日，新大陆欧洲公司在风景如画的西班牙马贝拉成功召开了2018年新大陆EMEA地区合作伙伴大会。100多位来自欧洲、中东和非洲超过十八个不同国家的合作伙伴欢聚一堂，一起回顾了近年来新大陆的成长历程，展示了新大陆的新产品新技术新应用，共同探讨当前市场方向及发展趋势，以全新的视野布局未来，共同发展。
会上，新大陆自动识别公司总经理郭栋先生阐述EMEA市场（欧洲、非洲及中东地区）在新大陆国际化战略中所扮演的重要角色，新大陆将一如既往地加大对EMEA地区的支持和投入。伴随着条码应用的飞速发展，新大陆将在移动互联网应用、工业智能等领域持续发力，也希望与合作伙伴一同携手在这些行业领域进行深耕和发展。
新大陆欧洲公司CEO Peter详细分析了新大陆在EMEA地区的发展情况。在过去的一年，新大陆欧洲公司与合作伙伴的携手努力，取得了令人欣喜的成绩。在合作伙伴的助力下，新大陆品牌在自动识别领域的知名度将不断提升，跻身全球行业领军品牌。
随后，新大陆欧洲团队向合作伙伴展示了一系列振奋人心的新产品，分享了新大陆在各行业应用的成功经验。在会议中场休息期间，新产品体验区吸引了众多合作伙伴的驻足关注，尤其是即将面世的新升级桌面式产品，无线二维扫描枪更是以其出色的性能征服了现场合作伙伴，大家都对这款新品的市场前景充满了信心和期待。
此次大会是新大陆与渠道合作伙伴之间又一次重要对话，新大陆在会上认真聆听来自前沿市场反馈，深入沟通了解用户的实际需求与痛点。新大陆将与合作伙伴更加紧密地联合，更精确地把握市场需求，开发出更适合本区域发展需求的产品和技术，并与合作伙伴一同携手奋斗，共创美好未来。
