活动推荐|| 歌德开放空间——“液态健康”展览开幕

尊敬的女士们、先生们：

我们很高兴地宣布歌德开放空间即将举办艺术家李汉威新个展，即艺术项目——虚构文创公司“液态健康” 。从2019年1月13日至3月15日，德国驻上海总领事馆文化教育处将改装为该品牌的私人沙龙，其中配有舒适的沙发椅，您可以在这里观看公司的宣传广告片。招财风水池与金闪闪的品牌标识也将映入您的眼帘。

李汉威的“液态健康”以实际有效的宣传方式呈现今天的文化公式。他不是用西方化的眼光审视中国现象，而是从自身出发去采用丰富的本地资源。他针对的不是泛资本主义的问题（如大多后网络艺术一样），而是中国特殊环境中的文化景观。

2019年1月13日星期日，我们邀请您一同探索虚拟美容产品的精神景观。在“液态健康”的开幕活动中，艺术家李汉威及其策展人陈嘉莹将出席，并诠释展览概念及其社会文化背景。

有关展览及艺术家的更多信息，请浏览我们的官网。

期待您的光临！

郝立夫博士

敬上

Dear Madam or Sir,

We are happy to announce our new solo-exhibition at Goethe Open Space featuring Li Hanwei with his artistic project “Liquid Health” – a fictional cultural and creative company. From 13 January to 15 March 2019 the Department of Culture and Education of the German Consulate General will be transformed into a private salon of the brand with comfortable lounge chairs from which you can watch the company’s commercial video clips, a money drawing feng shui pool, and of course the glaring and glittering brand logo. 

Li Hanwei designed “Liquid Health” in order to present today’s cultural formulas in the practical and effective manner of publicity. The artist does not observe Chinese phenomena with a Western gaze, but rather adopts abundant local resources in his artistic work. By doing so, he emphasizes the cultural landscape in China's special environment rather than just focusing on issues of pan-capitalism, like most post-internet art does.

On Sunday, 13 January 2019, we invite you to join us for a journey into the spiritual landscapes of fictional beauty products. In the opening event of “Liquid Health” the artist Li Hanwei and his curator Chen Jenny Jiaying will be present, and give insights in the exhibition concept and its social and cultural contexts.

For more information about the exhibition as well as biographies of the participants check our website. We look forward to seeing you there!

Yours sincerely,

Dr. Oliver Hartmann