热浪到,印花衬衫穿起来! / Let's go Hawaii PRINT!- 大数跨境

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热浪到,印花衬衫穿起来! / Let's go Hawaii PRINT!

Woolys

2016-08-05

导读：夏天最不可错过的就是印花!You definitely don't want to miss prints this summer!

历史

History

根据1935年6月28日的广告，夏威夷衬衫首次在1904年由日本移民宮本長太郎於火奴鲁鲁出售。1915年，商店改为“musashiya”（日本名称：武蔵屋呉服店）由儿子宫本采用日本和服面料售卖。

According to Honolulu Advertiser's advertisement of June 28, 1935, the Aloha Shirt was first sold at "Musashi-ya shoten" in Honolulu, was preceded as "Musashi-ya", established by Japanese immigrant Chōtarō Miyamoto in 1904. In 1915, the shop was revised as "Musashiya shoten" (Japanese title: Musashi-ya-gofukuten) by his son Kōichirō Miyamoto, who sewed Aloha shirt using Japanese Kimono fabrics and sold it the very first time.

上世纪30年代由中国商人Ellery Chun在威基基商店出售。当地居民尤其是冲浪者和游客特别喜爱，买掉所有夏威夷衬衫。没多久，设计师品牌如雨后春笋般在夏威夷开始生产和销售的夏威夷衬衫。

The modern Aloha shirt was devised in the early 1930s by Chinese merchant Ellery Chun of King-Smith Clothiers and Dry Goods, a store in Waikiki. Local residents, especially surfers, and tourists descended on Chun's store and bought every shirt he had. Within years, major designer labels sprung up all over Hawaii and began manufacturing and selling Aloha shirts.

二战后，一位名叫Alfred Shaheen的設計師彻底改变了夏威夷衬衫的设计、印刷和制作。他提倡艺术化印花、高级面料和优质剪裁。尤其是当貓王穿着Shaheen设计的夏威夷衬衫出現在1961年"蓝色的夏威夷"电影原声带专辑封面上。

After World War II, Alfred Shaheen, a textile designer, revolutionized the garment industry in postwar Hawaii by designing, printing and producing Aloha shirts and other ready-to-wear items. Shaheen raised the level of high fashion with artistic prints, high-grade materials and quality construction. Especially when Elvis Presley wore a Shaheen-designed red Aloha shirt featured on the album cover for the Blue Hawaii soundtrack in 1961.

Alfred Shaneen

Elvis Presley in "BLUE HAWAII" 1961

夏威夷衬衫是夏威夷献给世界服装界的一份礼物。这是男士常穿的一种短袖花衬衫，用色彩鲜艳的布料缝制而成。有的大红大绿，有的也比较雅致。图案多為花卉、植物、海浪、鱼、鸟等。

Hawaii/ALOHA shirt is a gift from Hawaii to the world. It is a printed, colorful shirt with short sleeves that worn by men. Some shirts are flamboyant and some are elegant. The patterns are flowers, plants, waves, fish and birds...etc.

16 SS Fashion show