2021年4月1日开始，ENOTECA 正式成为兰颂香槟在中国大陆的独家进口商及经销商。
2021年3月30日，兰颂酒庄在法国兰斯正式宣布，“我们非常高兴与 Enoteca 爱诺特卡酒业贸易(上海)有限公司达成在中国大陆地区的长期销售和市场营销合作协议。该合作于 2021 年 4 月 1 日起正式开始，Enoteca 爱诺特卡酒业贸易(上海)有限公司将成为兰颂香槟在中国大陆的独家经销商。”
Start from April 1, 2021, Enoteca Shanghai became the exclusivity importer and distributor of Maison Lanson in China.
Maison Lanson officially announced at Reims on March 30, 2021 that we are extremely pleased to announce a long-term Sales and Marketing agreement with Enoteca Shanghai starting from April 1st, 2021, as the Champagne house’s exclusive distributor in China.
此前，Enoteca 爱诺特卡酒业(香港)有限公司和亚洲其他地区的分公司与兰颂酒庄已经建立了良好的合作关系，得益于 Enoteca 的营销网络，兰颂香槟的品牌已经在这些市场上建立了良好的品牌基础。本次 Enoteca 与兰颂酒庄在中国大陆地区的合作，将发展更深层的合作关系，将该协同效应扩展到中国大陆市场。
Following Maison Lanson's current successful partnerships with Enoteca in Hongkong and other regions in Asia where Champagne Lanson is already well established thanks to Enoteca's distribution footprint in the market, they have decided to go a step further and extend synergies to China.
Enoteca 香港门店
兰颂酒庄 CEO François Van Aal 表示：“我们非常期待与上海 Enoteca 建立一个长期且成功的合作关系，因为我们认为 Enoteca 是向所有葡萄酒爱好者传递我们品牌价值及理念的理想合作伙伴。兰颂香槟已经成立 260 周年，最近刚刚举行了庆祝活动。我们已经在亚洲市场拥有强大的品牌协同效应，很高兴可以再次与 Enoteca 合作，将我们全新的品牌愿景和力量注入一个充满希望的市场-中国，从而将品牌进一步发展壮大。”
President of Champagne Lanson François Van Aal said : “We are looking forward to a very long and successful partnership in China as we strongly believe Enoteca Shanghai is the perfect partner to convey our values and brand philosophy to all wine lovers. Champagne Lanson recently celebrated its 260 anniversary. We already have strong common synergies in Asia and are very excited to join our strengths and new brand vision to grow our brand in a very promising market such as China”.
兰颂酒庄 CEO François Van Aal
Enoteca 成立于 1988 年，创立之初，专注于日本市场的零售，经销以及电子商务业务。之后公司陆续进驻其他国家，例如中国，韩国，新加坡，泰国，成为亚洲最大以及最知名的高端葡萄酒经销商之一。
Enoteca has been founded in 1988 and was specialized in retail, wholesale and E-Commerce in Japan. The company then extended its network to other countries such as China, Korea, Singapore, and Thailand to become one of the largest and renowned luxury wine merchant in Asia.
Enoteca 香港门店
拥有完善的营销网络及经验丰富的市场销售和电子商务团队，Enoteca 爱诺特卡上海有限公司将接手兰颂香槟在整个中国大陆市场的营销工作。Enoteca 在中国大陆地区各高档百货公司和购物中心共拥有 20 家葡萄酒商店。
Enoteca Shanghai will take over the distribution of Champagne Lanson in China through a well-established network of 20 wine shops located in the most premium department stores and shopping malls, as well as an experienced wholesale and E-Commerce team to covering the whole Chinese market.
Enoteca 上海门店
寻求新的合作伙伴的动力源于兰颂酒庄去年发起的品牌革新运动。秉承最新的发展理念“一切源于热爱”，酒庄重新规划了产品结构，更加注重优雅感和现代感。部分核心系列产品代表了兰颂酒庄一直以来的风格：比如兰颂黑标香槟 Le Black Label Brut，兰颂桃红香槟 Le Rosé，兰颂白牌干型香槟 Le White Label Sec 和两款新发布的兰颂珍藏黑标香槟 Le Black Réserve & 兰颂白中白香槟 Le Blanc de Blancs，这些酒款都将于 2021 年 6 月上海发布会之后在中国大陆市场出售。届时，ENOTECA 和兰颂酒庄也将一同与中国香槟爱好者分享充分体现品牌特别及专业度的兰颂 2009 年份香槟以及克洛斯兰颂单一园 Le Clos Lanson 香槟。
This new partnership gains from a great momentum since Maison Lanson has initiated last year the renewal of its branding, with a new communication campaign “It’s all about Love” and by renovating its Champagne range structure, with a focus on elegance and modernity. Part of the Core range which illustrates the Maison’s style, Le Black Label Brut, Le Rosé, Le White Label Sec and the two new release cuvées Le Black Réserve and Le Blanc de Blancs will be available starting from June 2021 after the launching event in Shanghai. Le Vintage 2009 and Le Clos Lanson, which express a specific and specialized expertise of the House, will also delight Champagne lovers in China.
兰颂酒庄的总酿酒师 Hervé Dantan 精心酿造出优雅的葡萄酒，集无与伦比的新鲜度，果香与活力于一体。兰颂香槟的独特而真实的风格基于四大支柱：对葡萄地块的严挑细选；传统酿造方式 (不进行苹果酸乳酸发酵)；稀有的储藏酒储备；在酒窖中长时间陈年。
Hervé Dantan, Lanson Winemaker, carefully crafts elegant wines, that are characterized by an inimitable freshness, fruitiness and vitality. The unique and authentic style of Champagnes rests on 4 immutable pillars: a meticulous selection of Crus; a vinification according to the traditional Champagne principle; a rare collection of reserve wines, and a longer ageing in cellars.
兰颂酒庄的总酿酒师 Hervé Dantan
最后，最为吸引各位香槟爱好者的是，Enoteca 爱诺特卡将获得酒庄提供的兰颂珍藏老年份系列香槟的配额。这些香槟毫无疑问是酒庄的珍宝，是酒庄不可或缺的一部分。藏酒室中保存最老的香槟年份可以追溯至 1904 年。1976年份之后的香槟被允许销售，大部分都是 1.5 L 大瓶装。
Last but not least, some very special allocations from The Lanson Vintage Collection, undoubtedly one of the most beautiful vinotheque in Champagne, will be available to Enoteca. Treasure of the House, this collection of prestigious vintages is dating back from 1904 and is available for sale from Vintage 1976 , the majority in magnums.
Enoteca 爱诺特卡公司与兰颂香槟酒庄都是拥有人文关怀的企业，我们将持续共享品牌理念，追求高品质工作标准，期待双方可以在中国建立非常成功，真诚并且持久的合作伙伴关系。
最新的兰颂系列产品最快将在6月就能与广大消费者见面啦，在这个夏天，让兰颂香槟为大家带来凉爽与美好，敬请期待吧！
Sharing the same values for quality work, caring for others and elegance, we are looking forward to a very successful, sincere and lasting partnership between Enoteca and Maison Lanson in China.
The latest Lanson Champagne will be able to meet with the consumers as soon as June. In this summer, let Lanson Champagne bring you cool and beautiful, please look forward to it!
