2020 Color Trends Report to Be Released Soon.
What Color Do You Favor?
■ AUTUMN
以开发和研究色彩而闻名全球的权威机构——潘通色彩研究所Pantone，公布了其选取的2020年度代表色：经典蓝（19-4052 Classic Blue）。相信在大家的心中，蓝色总是代表着忧郁悲伤，但同时它还代表着没有攻击性、容易引发共鸣和诚实。
Last year, Pantone Color Institute, an authoritative organization known for color development and research, announced the Color of the Year 2020 it selected: 19-4052 Classic Blue.
Apart from melancholy and sadness, the blue hue is also suggestive of resonance, bringing a sense of peace and honesty.
年度经典色
潘通色彩是享誉世界的色彩权威，已经连续21年宣布年度色彩。而每一年公布的流行色也必将会成为这一年的色彩大趋势，同时被广泛运用到服装、室内设计、工艺制造等各行各业。随着时代的发展和日异月新，汽车漆的颜色也不单单只局限于单调的黑、白、灰，开始参考流行色，前前后后涌现出许多经典车漆色系。长此以往，车身颜色的选择也成为了彰显车主品味的象征。
Pantone, the world-renowned color authority, has been announcing its color of the year for 21 consecutive years. The color it chooses every year will surely become trendy throughout the year, as being widely used in clothing, interior design, manufacturing and many other industries. Along with the ever-changing world, car coatings are no longer limited to monotonous shades such as black, white, and gray. When developing car colors, manufacturers tend to draw inspiration from popular colors as well, giving birth to a number of classic car coating colors. As this trend continues, car colors are expected to become another mirror of the taste of a car owner.
传统向新型工艺转变
Shift to New Technology
随着现代社会越来越朝着个性化、时尚化方向发展，大家对汽车车型以及颜色的需求越来越广泛，无论是谁都想选择一款不仅颜色绚丽且又彰显气质的汽车，这很大程度上的推动了汽车涂层工艺和汽车涂料行业的发展。
With the rise of personality and fashion in modern society, people’s demands for diverse car models and colors are growing. Everyone prefers a gorgeously-colored car in line with his or her temperament, which is strongly pushing auto coatings and corresponding technologies forward.
汽车颜色的斑斓多姿得益于色漆的千变万化，在涂料技术工艺的不断创新之下，水性色漆（水性集成工艺）由此产生。作为知名汽车涂料供应商的巴斯夫，也为众多汽车品牌量身定制过其经典色系，更是率先在国内推出水性色漆解决方案。
The wide range of car colors today is a result of the infinite combinations of paints and coatings. Thanks to the continuous innovation of coating processes and technologies, water-borne coatings (integrated water-borne process) come into being. As a leading supplier of automotive coatings, BASF has also customized superb color systems for many automakers, and it took the lead to introduce water-borne coating solutions in China.
巴斯夫涂料水性色漆
Water-borne Coatings by BASF
与传统工艺相比，水性集成工艺取消了中涂漆步骤，这种技术的实施，在很大程度上减少了涂料的使用，降低了运行的能源消耗同时又减少了对空气有害物质的排放，比以往更加绿色环保。
The integrated water-borne process has eliminated the primer coating step required by traditional processes. It uses less paint, with lower energy consumption during operation and reduced emission of harmful substances to the air, making it a greener option.
越好看的汽车颜色，它的色漆纯度都必须要很高，同时又要做到适量的饱和度，不宜过高也不宜过低。这就非常考验色漆了！
Visually-appealing car colors are inseparable from coatings of high purity, plus an appropriate amount of saturation, which is quite a challenge!
巴斯夫水性色漆特点
巴斯夫涂料水性色漆采用先进配方，所研制的色漆具有良好的颜色一致性和稳定性，能够完美地附着包裹于车身，其独特的技术特性也能与各种清漆互相兼容，让它在车身上散发出绚丽的颜色。同时这种水性色漆，它的VOC排放很低，可以有效降低挥发，经济又环保。
Supported by cutting-edge formulas, BASF’s water-borne coatings offer high color consistency and stability, as well as proper coverage on car body. Their unique technical properties also ensure they can work seamlessly with all kinds of varnishes to render brilliant and eye-catching colors. Moreover, water-borne coatings feature low VOC emissions – both cost-effective and environmentally friendly.
■ AUTUMN
多姿的色彩描绘了这个美好的世界，缤纷的色漆给了汽车靓丽的外衣。敬请期待巴斯夫即将于下月发布的汽车颜色趋势！挑选喜欢，适合自己的汽车颜色，拥有属于自己的高能时刻！
With colors, the world appears more exciting, and cars more stunning.Please stay tuned for the Color trend report that BASF will present next month! Now paint your car with the color that suits you to enjoy the marvelous moments of your own.
你，喜欢什么颜色的汽车呢？
So, which color will you pick?
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关于巴斯夫涂料业务部
巴斯夫涂料业务部是开发、生产和营销创新、可持续产品的全球专家，包括汽车原厂漆、汽车修补漆、装饰漆以及应用于多种行业的金属、塑料和玻璃基材表面处理产品。通过“创新方案，超乎想象”项目我们开发新市场和新业务，以完善涂料业务部的产品组合。我们致力于打造先进解决方案，推动性能提升，促进新设计和新应用的发展，以满足全球各地合作伙伴的需求。我们还通过遍布欧洲、北美、南美和亚太地区的生产基地网络分享跨行业和全球团队的技术、知识和资源，使客户从中获益。2019年，涂料业务部全球销售额达到约 37.5 亿欧元。巴斯夫涂料——创新方案，超乎想象。如欲了解更多关于巴斯夫涂料业务部及其产品的信息，敬请访问：
www.basf-coatings.com
About BASF's Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint”program which aims at developing new markets and businesses. We create advanced performance solutions and drive performance, design and new applications to meet our partners' needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2019, the Coatings division achieved global sales of about €3.75 billion.Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit
www.basf-coatings.com.