伴着无数咖啡爱好者的期待声
风靡魔都的M Stand着陆武汉K11
项目名称|Name
M Stand（汉口K11店）
项目地点|Location
武汉
石材供应商|Stone supplier
佰丽石BELLE STONE
主要材料|Main Material
青苔绿 Infinity green
M Stand于2017年上海梧桐树下诞生,是一家将年轻人的创造性，潮流感与产品开发和品牌内涵做了高度融合的咖啡店,创造了一店一设计的具有工业风极简风的第三空间2.0模式,被定位成为中国新一代年轻人的星巴克!
M Stand was born in 2017 under the Shanghai Wutong tree. It is a coffee shop that integrates the creativity of young people, the flu flu and the product development and brand connotation. It creates a 2 store pattern with third industrial spaces and a simple industrial wind. It is positioned as Starbucks of the new generation of young people in China.
设计是种体系
M Stand以追求品质、自有调性无需标榜，不被定义为品牌理念，用创意打造了颇为出圈的「水泥拿铁」、「水泥蛋糕」，用产品实现品牌差异化。
M Stand pursues quality, has its own tonality, does not need to be advertised, and is not defined as a brand concept. With creativity, m stand has created quite a circle of "cement latte" and "cement cake", and realized brand differentiation with products.
不同于其他咖啡品牌，M Stand 在创立之初就设下了「一店一设计」的原则。M Stand（汉口K11店）在延续了极简现代风的同时，使用了BELLE STONE的青苔绿，在以白、灰为主色调的「工业美学」空间中点缀了一点清新，给顾客留下最深的印象。
Unlike other coffee brands, m stand set the principle of "one store, one design" at the beginning of its establishment. While continuing the minimalist modern style, M Stand (Hankou K11 store) uses the Infinity green of BELLE STONE, interspersed with a little freshness in the "industrial aesthetics" space dominated by white and gray, leaving the deepest impression on customers.
M Stand 的空间中一种非常现代的建筑线条感是设计的核心，落地玻璃保证了空间充足的光线。从「建筑设计」的角度出发的，使用具有重量感、密度高的材质，来塑造一种既有现代的简洁锐利，青苔绿又在这个清冷的环境中加入足够温度的氛围。
A very modern sense of architectural lines in the space of M Stand is the core of the design, and the floor glass ensures sufficient light in the space. From the perspective of "architectural design", materials with a sense of weight and high density are used to create a modern, concise and sharp, Infinity green and add enough temperature to this cool environment.
从咖啡到空间
在所有门店空间中，M Stand 的 Logo是永远不变的，M Stand将这种小心机带入到每一个处细节中，不管是墙上的立体 Logo，还是是印在杯子上、餐巾纸上，都能成为视觉焦点。
In all store spaces, M Stand's logo will never change. M stand brings this careful machine into every detail. No matter the three-dimensional logo on the wall, or printed on cups and napkins, it can become the visual focus.
LOGO以青苔绿作为背景，与吧台相呼应，协调了空间的整体氛围感，加上绿植的衬托，更凸显出设计的整体性，以内敛柔和的妙笔，勾勒出现代自然中的诗意绵亘。
The logo takes Infinity green as the background, echoes with the bar, and coordinates the overall atmosphere of the space. With the foil of green plants, it highlights the integrity of the design. It is restrained and soft, and outlines the poetic continuity in modern nature.
在设计中空间的社交、商务属性也尤为重要。M Stand 针对更现代的团队工作方式去做场景布置，结合舒适性、观赏性、功能性，让顾客忘记时间与地域的限制，感受石材带来的真挚温暖，用细节抒写空间，让M Stand成为日常生活中的偏爱。
In the design, the social and business attributes of space are also particularly important. M Stand makes scene layout for the more modern team working mode, and combines comfort, appreciation and functionality to make customers forget the limitations of time and region, feel the sincere warmth brought by stone, and describe the space with details, making M Stand a preference in daily life.
青苔绿
浅色的木纹桌椅与绿色石材、光线一同营造出了清新的氛围，顾客在自然放松的空间中享受咖啡带来的惬意时光，安抚尘嚣中的心境。
Light colored wood grain tables and chairs create a fresh atmosphere together with green stone and light. Customers can enjoy the pleasant time brought by coffee in a natural and relaxed space and calm the mood in the noisy world.
BELLE STONE & M Stand
在展示空间的同时，M Stand依旧承载了一家咖啡的功能性。在桌面、咖啡吧台这类需要满足功能性的地方，M Stand 给建筑设计足够的发挥空间。
While displaying the space, M Stand still carries the functionality of a coffee shop. In places that need to meet the functional requirements such as desktop and coffee bar, M Stand gives enough space to the architectural design.
从设计师选材、到BELLE STONE深化、最后专业落地。共同营造了一个舒适、放松、质感的放松空间，让此次项目完美落地，且极具质感。
From designer selection to BELLE STONE deepening, and finally professional landing. Together, we have created a comfortable, relaxed and textured relaxation space, making the project perfect and textured.
