J1M5 Boutique
By Various Associates
屡次荣获全球设计行业权威大奖
iF DESIGN AWARD 2021
Discipline Interior Architecture
J1M5 Boutique
荣获
2021iF设计奖室内设计大奖
Based on the prototype of a single suitcase, various modes of use were developed to satisfy different functions. Each 'suitcase' can be a column, a rail, a wardrobe, a fitting room, or even a display case. The design fits the definition of a multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages within a single space. The main goal was to create a spatial construction that's as movable and flexible as suitcases, so that the overall layout can be adjusted at any time.
在单一行李箱的原型基础上，开发了多种使用模式，以满足不同的功能。每个“行李箱”可以是一个柱子，一个栏杆，一个衣柜，一个试衣间，甚至是一个展示柜。该设计符合多品牌精品店的定义。多个行李箱寓意着多个品牌的组合，在单一空间内形成独特的结构语言。主要目标是创造一个像手提箱一样可移动和灵活的空间结构，这样整体布局可以随时调整。
iF 设计奖，简称“iF”，创立于1953年， 该奖是由德国历史最悠久的工业设计机构--汉诺威工业设计论坛(iF Industrie Forum Design)每年定期举办的。德国IF国际设计论坛每年评选iF设计奖，它以“独立、严谨、可靠”的评奖理念闻名于世，旨在提升大众对于设计的认知，其最具分量的金奖素有“产品设计界的奥斯卡奖”之称。
作为一个独立的机构，iF在设计与经济之间扮演了一个协调者的重要角色-一个iF多年来秉持高度正直而深获信赖的角色。iF在经济层面与提高大众之设计意识层面上对于设计服务的成功有相当的贡献。
每年，iF国际设计论坛都会组织世界上最著名和最有价值的设计竞赛：iF Design AWARD。iF设计奖是世界公认的优秀设计的象征，2021年收到了来自60个国家的近1万份设计作品。
J1M5 Boutique
by VariousAssociates
荣获
法国巴黎设计大奖 2021
DNA Paris Design Awards
DNA Paris Design Awards 由Farmani集团创办，该集团自1985年以来30多年一直是全球艺术、建筑、设计奖项的领导性机构，致力于发掘这些领域的杰出人才，授予奖励并提供教育和人脉资源。
The DNA Paris Design Awards were founded by the Farmani Group, which has been a global leader in art, architecture and Design Awards for more than 30 years since 1985. The group is dedicated to identifying, awarding and providing education and networking resources for outstanding talent in these fields.
2020-2021年
全球仅有17个作品获得零售类别大奖
万社设计作品-J1M5
荣获此届法国巴黎设计大奖
DNA Paris Design Awards
In 2020-2021, only 17 entries won in the retail category worldwide. J1M5 by VariousAssociates won the DNA Paris Design Awards in this year.
大奖之外
J1M5 Boutique在2020-2021年
数次登上国内外各类著名的
受欢迎并具有强大影响力的
建筑，设计，艺术，景观等媒体平台
德国室内设计师DINZ
建筑学院-Archcollege
谷德设计网gooood
环球设计DesiDaily
时尚家居TRENDSHOME
ELLEDECO家居廊
ARCHINA
建筑档案
BIM建筑网
意大利IIDA国际设计大奖组委会
J1M5 is a boutique brand, with a mission of discovering, sharing cutting-edge fashion trends and permeating tourism, art and lifestyles.
J1M5作为一个具有生命力的买手店品牌，主张发掘分享潮流前沿的时尚宗旨，渗透推动旅行，艺术及美好的生活方式。
Various Associates conceived J1M5 boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
万社设计以“行李箱”为概念，以其可自由移动的灵活性及买手店关于旅行的起源的历史结合，结合平面，动线，色彩及空间体验等方面推理出理性逻辑与艺术感性结合的独特表现方式。
会动的结构 Movable Structure
百变空间 Changeable Space
The design well fits into the definition of multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages in the space. The main goal was to create a spatial construction that's as movable and flexible as suitcase, so that the overall layout can be adjusted at any time.
符合买手店的定义，多个行李箱寓意多品牌的组合，多个箱体生成空间自身独特的结构语言, 空间结构能如行李箱一般灵活运动、随时改变空间布局是整个设计的核心目的。
入口的四组橱窗有多种排列组合，可自由拼接。
The four display cabinets at the entrance can be flexibly arranged, combined and connected.
空间尽头的镜面世界让人犹如置身于高耸建筑体之间，沉浸且迷失在无限序列空间中。
Mirrors at the end of space make customers feel like they're standing in between lofty buildings, and attract them to immerse and indulge in the orderly yet infinite space.
灵活的空间 Flexible Space
形式服从功能Form Follows Function
一个可随时更换空间结构，时而全是柱子时而空空如也的空间，打破所有店铺特别是零售业态空间的想象，以结合实际功能需求且颠覆性的方式造就极具个性态度及贴合设计概念独一无二的J1M5。
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
以一个箱体雏形，延展设计出不同的使用方式以满足各样功能。它可以是柱子、支架、衣柜、试衣间、甚至橱窗。
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
走秀模式CATWALK MODE
将柱体往四周移动，形成环绕状态。通过调整柱体的位置形成不同的秀场动线及空间结构，满足多变的品牌走秀展示等需求。
Columns can be moved to the four sides and form an enclosed space at the center. The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows.
活动模式EVENT MODE
将柱体移向两侧合并成一个大型矩阵，空出最大化使用空间，满足Pop-up 及小型品牌发布会等活动。
Columns can be moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands.
带有结构美学以及序列有致的天花下隐藏着复杂的各类系统，如灯光照明，消防系统，空调系统及柜体移动轨道于一体，实现高难度的多统归一。静影沉璧，月光似水；模糊的圆月光感映射在波光镜面之上。
The ceiling is characterized by a sense of order and a structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole. This area is filled with tranquil shadows and soft lights. It presents an enchanting scene where misty moonlights are reflected on rippling water surface.
美学 AESTHETICS、趣味 FUN、态度 ATTITUDE、灵活 FLEXIBILITY
设计以提取业态本质，转换设计视角与思维，打破以往传统的单一陈列的思维模式，提出一种品牌店未来发展的可能性，以全新的视角和设计手法为买手店品牌提供本质的革新与空间的独有的品牌标示性，结合空间美学、结构、功能、个性为一体，全面革新零售店以往单纯模式，形成可多变的空间结构体系。
For this project, Various Associates extracted the essence of the business format, shifted design perspectives, and broke the conventional merely-display-oriented thinking mode. The team proposed a new possibility for future brand stores, whilst adopting new perspectives and design approaches to bring substantive innovation to the boutique brand and endow the space with unique brand identity. Through integrating spatial aesthetics, structures, functionality and personality, Various Associates thoroughly transformed the singular display mode of retail stores, and created a changeable spatial structural system.
长按二维码关注J1M5
"Thoughts Become Things"