作为全球美妆产业链的“智慧中枢”，2025 年美国纽约化妆品原料展览会（NYSCC Suppliers’ Day）于6 月 3 日在纽约贾维茨会展中心（Jacob Javits Convention Center）盛大启幕，本届展会以“The Nexus of Science and Beauty”为主题，汇聚了全球的900家展商和3.5万余名专业观众，涵盖了绿色科技，活性成分，智能配方和市场趋势等全化妆品领域。惠思乐健康科技（上海）有限公司作为一家极具创新力的生物科技企业，受邀与国际知名供应链服务巨头CellMark联合布展，首次亮相于国际原料展览会。这代表着中国生物智造与合成生物技术研发并行，作为后起之秀的创新成果展示。
As the “nerve center” of the global beauty and cosmetics industry, the 2025 New York SCC Suppliers' Day was grandly opened at the Jacob Javits Convention Center in New York on June 3, 2025. Themed "The Nexus of Science and Beauty," the exhibition gathered 900 exhibitors and more than 35,000 professional visitors from around the world, covering the entire cosmetics field including green technology, active ingredients, intelligent formulations, and market trends. WIJ Healthcare (Shanghai) Ltd., an innovative bio-tech company, was invited to jointly exhibit with CellMark, an internationally renowned supply chain service giant, making its debut at the international ingredients’ exhibition. This signifies the parallel development of China's biomanufacturing and synthetic biotechnology research, showcasing the innovative achievements of a rising star in the field.
创新引领，绿色合成新原料
Innovation Leads the Way, Introducing New Green Synthesis Ingredients
在展会现场，惠思乐推出的四款化妆品原料，凭借其独特的新分子结构和创新机制，成为展会焦点。其中，肽优娉作为一款创新多肽新原料，其采用了前沿的生物合成技术，能够有效促进皮肤细胞的再生与修复，为皮肤修复领域化妆品市场带来全新的解决方案。肽欣悦则通过螯合锌离子的独特方式，展现出卓越的控油去屑功效，为头皮护理提供了全新的选择。而惠优悦PureStar 1.0这款中草药植萃，源于大自然，充分体现了惠思乐对天然、绿色理念的追求，其从夏枯草植物中提取的有效成分，具有控油、抗炎、抗氧化、去红等多重功效，满足了青春期和油敏痘肌，敏感肌等消费者的多重需求。
At the exhibition, the four cosmetic ingredients launched by WIJ became the focus due to their unique molecular structures and innovative mechanisms. Among them, Pura Vida®, an innovative peptide ingredient, leverages cutting-edge biosynthetic technology to effectively promote the regeneration and repair of skin cells, offering a new solution for the cosmetic market in skin repair. PurTide® Zinc, which uniquely inti chelates zinc ions, demonstrates remarkable oil-control and dandruff-removal effects, providing a new option for scalp care. PureStar® 1.0, derived from traditional Chinese herbal extracts, originates from nature and fully embodies WIJ's pursuit of natural and green concepts. Derived from the Prunella vulgaris plant, it has multiple functions such as oil control, anti-inflammation, antioxidant, and redness reduction, meeting the diverse needs of consumers with teenage skin, oily and acne-prone skin, and sensitive skin.
强强联合，打造全球技术优势
Strong Collaboration, Creating Global Technological Advantage
惠思乐的核心产品Pura Vida®作为新分子，新原料在本次展出中获得多方客户咨询，技术探讨和发出合作邀约，其中包括美国，加拿大，巴西，印度，日本等客户。归根结底得益于其强大的国际化团队。其核心团队是在化工巨头Bayer、Clariant以及全球Top3 CDMO药明生物WuXi Biologics的全球化运营、技术创新以及全球资源整合方面的强大背景人才，通过全球技术与商务合作开通绿色合成新纪元。惠思乐创始人李娜携手CellMark将中国创新成果引入北美市场，如同一股新生力量在国际舞台上崭露头角，获得国际专业人士的关注。在此背景下，惠思乐不仅能够充分利用全球技术优势，还能够将中国“智造”的新质生产力推向全球市场，实现技术与资源的全球共享。
WIJ's core product, Pura Vida®, as a new molecule and novel ingredient, attracted inquiries from multiple clients, technical discussions, and collaboration invitations during the exhibition. These invitations came from clients in the United States, Canada, Brazil, India, Japan, and other countries. Ultimately, this success is attributed to WIJ's robust international team. The core team comprises talents with extensive backgrounds in global operations, technological innovation, and resource integration from industry giants such as Bayer, Clariant, and WuXi Biologics, one of the world's top 3 CDMO companies. Through global technological and business cooperation, they have ushered in a new era of green synthesis. The founder of WIJ, Li Na, in partnership with CellMark, has introduced Chinese innovations to the North American market. Like a rising force, they have garnered the attention of international professionals on the global stage. Against this backdrop, WIJ is not only able to fully leverage global technological advantages but also to promote China's "smart manufacturing" and new-quality productivity to the global market, achieving global sharing of technology and resources.
跨界合作，突破专业领域界限
Cross-Boundary Collaboration, Breaking Through Professional Boundaries
在当今科技飞速发展的时代，跨界合作已成为推动行业创新的重要力量。惠思乐深谙此道，积极突破传统化妆品原料研发的局限，通过跨界合作将医学、生物合成、AI以及化学等多个专业领域的前沿技术与理念引入产品研发过程中。其创新的理念与实践不仅为惠思乐带来了全新的技术思路和创新方法，还使其能够在产品研发中实现多学科的深度融合，从而打造出更具竞争力和创新性的化妆品，食品，保健品新原料。
In today's rapidly developing technological era, cross-boundary collaboration has become an important force in driving industry innovation. Being fully aware of this, WIJ actively breaks through the limitations of traditional cosmetic ingredie research and development. By collaborating across boundaries, it integrates cutting-edge technologies and concepts from multiple professional fields such as medicine, biosynthesis, AI, and chemistry into its product development process. Its innovative concepts and practices not only bring WIJ new technological ideas and innovative methods but also enables it to achieve in-depth integration of multiple disciplines in product development, thereby creating more competitive and innovative new ingredients for cosmetics, food, and health product.
携手CellMark，拓展全球市场
Partnership With CellMark While Expanding Into The Global Market
CellMark作为全球领先的供应链服务提供商，拥有广泛的国际客户网络和丰富的市场经验。此次惠思乐与CellMark的携手合作，无疑是其拓展全球市场的重要战略举措。借助CellMark的全球网络和专业服务，惠思乐快速将多款创新原料推向全球市场，为全球化妆品企业提供更多优质的选择。同时，CellMark的供应链管理能力也将为惠思乐的产品供应提供有力保障，确保产品能够及时、高效地送达客户手中。
CellMark, as a global leader in supply chain services, boasts an extensive international customer network and rich market experience. The collaboration between WIJ and CellMark is undoubtedly a significant strategic move for WIJ to expand into the global market. With CellMark's global network and professional services, WIJ can quickly introduce its innovative cosmetic ingredients to the global market, offering more high-quality options for cosmetic companies worldwide. At the same time, CellMark's supply chain management capabilities will provide strong support for WIJ's product supply, ensuring that products are delivered to customers in a timely and efficient manner.
此次美国纽约的Suppliers’ Day提倡Where Collaboration+Partnership=Suceess与惠思乐的战略布局完全吻合。我们不仅这眼于中国消费者需求，更加注重全球化需求，如抗衰，修护，营养等方面。随着全球化妆品市场的不断增长和消费者对高品质、天然护肤产品需求的日益增加，惠思乐凭借其创新的技术、优质的产品以及强大的合作伙伴关系，必将在化妆品原料领域大放异彩，引领行业走向更加绿色、可持续的未来。
The Suppliers’ Day in New York advocates that “Where Collaboration + Partnership = Success,” which perfectly aligns with WIJ’s strategic layout. We focus not only on the needs of Chinese consumers but also on global demands, such as anti-aging, repair, and nutrition. With the continuous growth of the global cosmetics market and the increasing consumer demand for high-quality and natural skincare products, WIJ with its innovative technology, high-quality products, and strong partnerships, is poised to shine in the field of cosmetic ingredients and lead the industry towards a greener and more sustainable future.