The Next Wave of Activewear Players
近日，碧昂斯（Beyonce）正式发布个人运动品牌
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
在运动风盛行的现在,一些新生的功能性运动服品牌正大力开拓”运动+时尚“的市场，准备与耐克，露露柠檬，安德玛抗衡。
Outdoor Voice's leggings and bra set
Alongsidewell-known names like Lululemon, New Balance, Gap Inc’s Athleta and Nike are newer arrivals like British brand Sweaty Betty, multi-brand boutique Bandier and Tory Sport, Tory Burch’s activewear line, which threw a grand opening party on Wednesday, April 6, attended by the likes of Anna Wintour, Narciso Rodriguez, Wendi Murdoch and Amanda Brooks.
Sweaty Betty
The buzz had plenty to do with Burch’s standing in the industry, but it’s also reflective of the growing importance of the global activewear market, set to reach $83 billion in sales by 2020, according to a report released by Morgan Stanley last year.
Carbon 38's sports bra and leggings
And yet,while lower Fifth Avenue’s changing retail landscape suggests there is no dearth of players vying for market share, only some have the potential toachieve significant scale and compete with industry giants like Lululemon,which generated $2.1 billion in the 2015 fiscal year, and the Nike brand, which generated $8.6 billion in apparel revenue in the 2015 fiscal year.
以上素材来自 "The Business of Fashion" website