There is no exaggeration to say that the return of Gorillaz has been highly anticipated, catching millions of fans by surprise by releasing new music after a long pause of 7 years. What's more, they also launched a 360° virtual reality music video ¨Saturnz Barz(Spirit Hourse) ¨.
The British band debuted their first self-titled album back in 2001, with their first single ¨ClintEastwood¨ earning them positive reviews worldwide plus the entry in the Guinness Book of Records as the World’s Most Successful Virtual Band.
Gorillaz launched an app in collaboration with Electronic Beats to promote the release of ¨Humanz¨,their fifth album. The app uses AR technology by using the camera app, allowing users' interaction with each band member and a visit to Gorillaz’s house.
▲ Preview of the APP
To keep the celebration going, they invited all their fans to the ¨Humanz House Party¨ on April 21st through 23rd, hosted on the app just a week before the release of the album. It was an exclusive event that took place in over 500 secret locations worldwide, offering fans the exclusive chance to be the firsts to have a listen of the new songs featuring popular artists such as Vince Staples, Danny Brown, D.R.A.M., Pusha T, and many more.
And not to anybody’s surprise, there was nothing but significant positive acclaim.
▲ Gorillaz - Saturnz Barz
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