Happy National Lipstick Day! We partnered with M·A·C to make beauty bloom across NYC. M·A·C executed a mass flower flash at their Soho, Hudson Yards, and Times Square locations!
Each lip display was matched to one of M·A·C’s most popular shades: Flat Out Fabulous, Russian Red & Thanks, It’s M·A·C. Photo and video highlighting the stunning shades were shared across social media.
M·A·C’s logo, campaign hashtag, and a special QR code were featured at each display. The QR code could be scanned by passersby and led to a landing page on the M·A·C website that was dedicated to National Lipstick Day and had a special promotion.
These larger than life lips created a buzz-worthy National Lipstick Day celebration that was shared across social media and made M·A·C a creative leader for the holiday! As the event ended, floral arrangements from each installation were gifted to customers.
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