The premium Italian beer brand Peroni Nastro Azzurro, a star in the SABMiller plc portfolio, has appointed ReflexGroup after a successful pitch to raise the brand’s profile on the French market.
Peroni Nastro Azzurro, embodying the values and traditions integral to the Italian way of life, has tasked the agency with establishing the brand in the French landscape as a symbol of good taste and the Dolce Vita, with a style and elegance characteristic of Italy.
号外号外！意大利顶级啤酒品牌 Peroni Nastro Azzurro （SABMiller啤酒公司的明星品牌）近日指定ReflexGroup为其开拓法国市场助航！
品牌传承了传统的意大利式生活方式，不仅带来“好味道”也意味着“the dolce vita(意式甜美生活）。我们将把它植入法兰西的浪漫土壤！各位准备好开瓶器了么？一同畅饮意式甜美！