随着香水行业的蓬勃发展，Reflex 受邀助力 Coty 推出全新香水系列，并强化品牌形象，打造 Coty 在巴黎的首个快闪店——一个能吸引目光、引发热议的沉浸式空间。
As the fragrance world continues to evolve, Reflex was called on to elevate Coty Group’s new perfume collection and strengthen its brand identity. Our challenge? Designing and producing Coty's first-ever pop-up store in Paris—one that would turn heads and spark conversation.
在竞争激烈的市场中，注意力是最宝贵的资产。为了让巴黎人耳目一新，我们精心打造了一场融合艺术、科技与香氛的感官体验。
In today’s saturated market, the most valuable currency is attention. To captivate Parisians, we created a breathtaking, immersive experience that seamlessly blended art, technology, and fragrance.
步入店内，访客仿佛进入了一个梦幻般的纯白花园，巨型花朵环绕四周，与香气交融，共同构建别具一格的嗅觉探索空间。 Stepping into the space, visitors were transported into a surreal, all-white garden where giant flowers—each mirroring the essence of a scent—lined the walls and framed a striking fragrance tester bar.
旅程延续至色彩斑斓的“艺术再生”装置，回收的香水瓶被赋予新生，最终引导访客进入无限镜房。在这里，一座巨型香水瓶伫立中央，周围环绕着动态 3D 花卉投影，每一处细节都在激发感官、触动情绪，完美诠释 Infiniment Coty 的品牌精髓。
The journey continued with vibrant "artcycling" displays crafted from recycled perfume bottles, leading to an infinity room where a monumental perfume bottle stood at the center, enveloped in dynamic 3D blossoms. Every element was designed to heighten the senses, evoke emotion, and embody the essence of Infiniment Coty.
最终，这场快闪体验收获了巨大反响，并赢得法国顶级美妆媒体的高度赞誉。标志性的纯白花朵成为品牌象征，启发了更多创意项目的诞生。
The response? A wave of excitement and praise from top French beauty media, solidifying the pop-up as a defining moment for the launch. The signature white flowers have since become a recognizable symbol, inspiring future activations.
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