解读巴西市场:
Understanding the Brazilian Market:
探索中巴商业拓展的法律路径
Navigating Legal Pathways for China-Brazil Business Expansion
Exclusive Interview with the Partner of
A Law Firm in Brazil
为帮助中国企业在巴西顺利稳定地落地和运营,我们特邀在战略性法律支持和国际咨询领域具丰富经验的Edson Kohl Junior先生展开对话。
To help Chinese enterprises establish and operate smoothly and stably in Brazil, we have specially invited Mr. Edson Kohl Junior, who has extensive experience in strategic legal support and international consulting, to engage in a dialogue.
如需获取完整专访内容,欢迎联系我们获取。
If you wish to access the full interview content, you are welcome to contact usto obtain it.
02.
问 答
「 Questions and Answers 」
<01>
案例故事
Case Story
<02>
风险管控
Risk
Management
and Control
<03/04>
文化适应策略
Cultural
Adaptation
Strategies
<05/06>
本地合规策略
Localized
Compliance
Strategy
<07/08/09>
生涯洞察
Career
Ingishts
<10>
个人故事
Personal
Story
🔐 完整版10组问答
(含实战案例、关键建议、法律盲点)
👉联系我们,填写【巴西问答】 获取完整内容
Q1 / 在您服务过的中国企业中,最令人印象深刻的案例是什么?能否分享一些关键挑战和解决方案?
What is the most impressive case among the Chinese companies you have served? Could you share some of the key challenges and solutions?
摘录:
一家中国工业集团因合同纠纷险些退出巴西。我们重组了法律、行政与税务策略,最终助其扩展至三个新州。
A Chinese industrial group nearly withdrew from Brazil due to a contract dispute. We restructured its legal, administrative, and tax strategies, ultimately helping it expand to three new states.
Q2 / 根据您的经验,中国企业在海外扩张时面临的最容易被低估的风险是什么?您会给他们哪三条关键建议?
Based on your experience, what are the most underestimated risks Chinese companies face when expanding overseas? What three key pieces of advice would you give them?
摘录:
根据我为中国投资者提供咨询的经验,最容易被低估的风险有三点,对此给出三项行动建议,就能预防80%的国际化失败。
Based on my experience advising Chinese investors, there are three most easily underestimated risks. Taking three corresponding actions can prevent 80% of internationalization failures.
Q3 / 中国企业与当地合作伙伴或政府沟通时最常见的误解是什么?哪些“中国式思维”倾向容易造成误解?
What are the most common misunderstandings when Chinese companies communicate with local partners or governments? Which ‘Chinese-style thinking’ tendencies tend to create misunderstandings?
Q4 / 在帮助中国企业适应当地市场时,您发现哪些文化或商业实践差异最常被忽视?中国企业应该如何调整和提前做好准备?
What cultural or business practice differences do you find are most frequently overlooked when helping Chinese companies adapt to the local market? And how can Chinese companies adjust and prepare in advance?
Q5 / 在巴西,合同谈判中有哪些“不成文的规则”(例如,条款优先级、决策流程)?
What are the ‘unspoken rules’ (e.g., clause priority, decision making process) in contract negotiations in Brazil?
摘录:
巴西的合同谈判有几条不成文的规则。
Brazilian contract negotiations have several unwritten rules.
Q6 / 中国总部如何确保其本地子公司合规运营并保持控制?是否存在有效的方法?
How does the Chinese headquarters ensure its local subsidiaries running compliantly but staying in control? Are there an efficient way?
Q7 / 如何高效管理跨国法律团队?对于如何应对时差、语言和工作习惯方面有什么建议?
How to efficiently manage a multinational legal team? Are there some suggestions for dealing with jet lag, language, and work habits.
Q8 / 作为一名外商直接投资律师,在您的执业过程中,您见过中国公司陷入的最令人瞠目结舌的法律盲点是什么?
As a FDI lawyer, in your practice, what’s the most jaw-dropping legal blind spot you’ve seen a Chinese company fall into?
摘录:
在巴西,真正的工作是在签署之后才开始。
In Brazil, the real work starts after signing.
Q9 / 中国企业普遍存在的“公民/法官”刻板印象如何影响案件处理?
How does the common stereotype of a citizen/judge of Chinese enterprises affect the handling of cases?
Q10 / 在您的职业生涯中,哪次帮助中国企业解决危机的经历让您最有成就感?
In your career, which experience of helping Chinese companies resolve crises gives you the most sense of accomplishment?
摘录:
有一个令人难忘的案例,涉及一家中国工业客户,其运营因监管叫停而陷入瘫痪。
One memorable case involved a Chinese industrial client whose operations were paralyzed by a regulatory shutdown.
在公司恢复运营的那一刻,首席执行官对我说:“你拯救了我们在巴西的项目。”
The moment the company resumed operations; the CEO told me: “You saved our project in Brazil.”
03.
律师介绍
「 Lawyer Introduction 」
Edson Kohl Junior是巴西籍律师,目前担任一家全方位服务律师事务所的首席执行官,总部位于南马托格罗索州大坎普市,在巴西利亚(DF)、圣保罗(SP)和福塔莱萨(CE)设有分所。
Edson Kohl Junior is a Brazilian lawyer and currently serves as the CEO of a full-services law firm, headquartered in Campo Grande, Mato Grosso do Sul, with branch offices in Brasília (DF), São Paulo (SP), and Fortaleza (CE).
在他的职业生涯中,他曾为在巴西运营的多家大型公司提供法律咨询,服务行业广泛,包括金融机构、工业企业、商业集团以及足球俱乐部等体育组织。在公共部门,他曾担任巴西联邦参议院立法顾问,参与机构性活动,并为重要的议会议程做出贡献,包括亚马孙议会和南美议会等国际委员会与论坛,还曾为参议院对外关系与国防委员会提供咨询。在学术和国际经历方面,他曾在意大利和葡萄牙深造法律,并拥有公法和行政法的研究生学位。他的专业工作特点是为国内和国际公司提供战略法律咨询,专注于商业架构设计、机构关系维护以及在巴西境内的商业项目发展。
Throughout his professional career, he has provided legal counsel to major companies operating in Brazil, across a wide range of industries, including financial institutions, industrial companies, business groups, and sports organizations such as football clubs. In the public sector, he served as a legislative advisor to the Brazilian Federal Senate, participating in institutional activities and contributing to important parliamentary agendas, including international commissions and forums such as the Amazonian Parliament and the South American Parliament, as well as advising the Senate Committee on Foreign Relations and National Defense. Academically and internationally, he pursued legal studies in Italy and Portugal and holds postgraduate degrees in Public Law and Administrative Law. His professional work is characterized by strategic legal advisory for national and international companies, focusing on business structuring, institutional relations, and the development of business projects in Brazil.
Edson Kohl Junior
巴西律所首席执行官
The CEO of
A Law Firm in Brazil
03.
结 语
「Conclusion」
如果您正计划进入或已经在巴西市场运营,并希望建立一个合规、稳定且可持续的本地业务,或者获取完整专访内容,请联系我们——律意Law Purpose。我们提供一站式法律解决方案,融合本地专业知识与国际视野,帮助您自信、成功地驾驭巴西复杂的监管环境,充分释放拉丁美洲最大经济体的全部潜力。
If you are planning to enter or are already operating in the Brazilian market and wish to build a compliant, stable, and sustainable local business, or wish to access the full interview content, please contact us – Law Purpose. We provide one-step legal solutions that integrate local expertise with an international perspective, helping you navigate Brazil’s complex regulatory environment and unlock the full potential of Latin America’s largest economy with confidence and success.
Brazil
Business and Investment
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