Femi
New Media
Femi New Media
Femi New Media is a digital media start-up incubated by Hong Kong mainboard listed company "China Vocational Education Holdings Limited" (stock code: 1756.HK), integrating live broadcasting, e-commerce, film and television, short video production, and vocational training thru our idle classrooms converted new media and e-commerce OJT center within our University campus in Guangzhou. Femi is a licensed secondary service provider of Taobao and Bytedance, it has served more than 60+ large brands, involving clothing, bags, snacks, beverages, catering, skin care products, etc., and its partnered digital platforms include Taobao, Douyin, Kuaishou, Little Red Book, etc.
Femi has a shooting base of more than 500 square meters, over 10 different shooting stage sets, and a live broadcast base of over 3,000 square meters for domestic and cross-border e-commerce operations. With over 80 employees, Femi New Media has gather domestic and overseas talents from Xiaomi, Tencent Music, and Bytedance, etc. In addition, Femi New Media has established strategic partnership with the listed company Renrui Human Resources Technology (6919.HK) and 51job (JOBS.US).
In the future, the company will focus on the integration of industry projects and challenge-based experiential education, especially in the filed of live broadcasting, e-commerce, IP accounts Incubation, brands and advertising production, etc.
Main Business Segments
Live broadcast business
We display, promote, and sell products real-time through online live streaming platform, either distributing third party products or our proprietary self-owned brands, including “Femi Buy” – a social impact brand helping farmers sell seasonal agricultural products.
Enterprise-University Integration Research Institute
We explore and optimize the integration and cooperation between industry leaders and Universities in the field of digital economy, forming a replicable new model of experiential vocational education. We offer vocational courses such as live streaming training and IP account creation, with guaranteed internship or employment opportunities.
TikTok Global
Analyze user behaviors through algorithms to provide precise advertising. Tailor-made short-clip video can quickly display goods which can boost users' shopping interest, expand the global market.
Short Clip Video Production
Help brand/enterprise customize high-quality short-clip videos across various online platforms, allowing consumers to increase brand awareness and identity through videos while achieving growth in branded sales.
Short Clip Video
Short Clip Video：Duration: 15-30 seconds. It mainly includes KOL live stream cuts, product recommendation, video material mash-up, WeChat mini-program short video, e-commerce product showcase video and other forms of short-clip videos, which are often used in digital platforms such as Tiktok, Taobao shopping, and WeChat mini-programs.
Long Video：Duration: 3-10 minutes. It mainly includes MV, various online courses, etc., and is often used in established online learning platforms.
Advertisement：Duration: 60s-5 minutes. It mainly includes corporate or product promotional videos, brand customized short dramas, TVC advertisements and other content related to brand promotion. It is often used in offline press conferences, online interactive platforms, brand official website or online account.
Procedure
Business
Development
Project
Evaluation
Working Group
Set-ups
Project
Briefing
Action Plan &
Task Assignment
Video Production &
Quality Assessment
Initial Draft
Quality Check
& Revision
Final Sign-off
Case Display
Referral traffic of
Live streaming
3C/digital
Referral traffic of
Offline experience
Webisode
Food & Beverage
Consumer electronics
Condiments
Furniture ornaments
Shooting Base
Slide to view more
TikTok Global
Trends and Opportunities of
Cross-border e-commerce
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Social e-commerce trends： Leveraging new media to integrate social and shopping experiences. |
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Short-clip Video： Quick display of goods in a unique angle resulting in the increase of shopping interest. |
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Targeted advertising： Analyze user interests and behaviors through algorithms to provide precise advertising. |
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Creative content ＆ Co-Branding： Focus on user generated contents and provide opportunities for brands to collaborate with KOLs for greater exposure. |
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Technological innovation： Introduce new technologies such as AR or VR to provide a richer and more interactive shopping experience. |
Global expansion：
Tapping into the international market and attract global users and partners to promote and monetize merchandises globally.
Typical TikTok Strategies
1
Medium-length Video Plan
Storytelling video program focused on creativity and originality
2
Live entertainment
High level of cultural image and language skills required
3
TikTok Shop "Recommend"
Suitable for small and medium-sized sellers, with low investment and high exposure.
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Influencer marketing
Suitable for all sellers, low input, invitation in bulk
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Short-clip video marketing
Hot selling products + Viral video material + Paid traffic advertising, entrance barrier is above USD100k+
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Live E-commerce
High initial investment, ROI of paid UV is still relatively low
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Direct To Customer (DTC)
Obtain traffic through the public platform channels and redirect traffic to the private circle or independent website