2015年9月21日，阿姆斯特丹 - 作为屡获殊荣的会议与活动服务机构，嘉信力旅运会议与活动部门（CWT Meetings & Events）日前发布了《2016年度会议与活动预测报告》（以下简称“预测报告”），报告预计未来12个月内该行业将继续保持增长态势。
在行业整体将持续增长的乐观预期下，该报告也谨慎指出，鉴于取消和损耗条款更趋苛刻，对于会议策划人士而言，供应商谈判将变得日益重要。
这是该机构发布的第四份年度预测报告，为活动策划人士提供了全面的区域性数据，包括与会嘉宾每日平均花费和平均组团人数，以帮助其在未来一年内更好的进行活动策划和预算的制定。
嘉信力旅运（Carlson Wagonlit Travel）的执行副总裁David Moran表示，“我们的预测报告旨在为客户提供有关行业发展趋势的真知灼见，以便他们轻松掌握相关信息，积极制定预算并开展谈判。无论他们关注的焦点是会议、活动还是全球广泛推行的战略会议管理，这一报告都是筹划来年工作中不可缺少的参考工具。”
世界各地区要点综述：
亚太地区经济形势变幻莫测，挑战重重，但中国和印度的强劲需求将推高组团人数规模与价格。
北美会议和活动场地供不应求，形成卖方市场。因此细致全面的策划将至关重要。
与此同时，欧洲地区增长缓慢但步伐平稳，该地区的买方将掌握更大的谈判筹码。
2016年夏季里约奥运会及稍后的残奥会前后，部分地区会产生较高需求，导致会议场所出现紧缺。
同时，本年度报告也为2016年的会议和活动策划人员提出了多项建议，包括：
提前规划，未雨绸缪
在需求较高的市场，一些酒店在处理房间查询和预订请求过程中，将不再接受预留。因此，内部决策人员必须早作准备，确认是否可以灵活变更日期。
保证预算，改善待遇
餐饮花费仍然是每位与会嘉宾费用的重要组成部分。建议调整餐饮模式，在妥善管理预算的同时推广受与会嘉宾青睐的其他健康饮食方案。
争分夺秒，占据主动
登记注册以及签署会议场地合同的时间周期将进一步压缩。然而，通过将大型活动的准备时间提前，活动和会议规策划人士可以增加自己手中的谈判筹码。
嘉信力旅运会议与活动业务 （CWT Meetings & Events）简介
嘉信力旅运（Carlson Wagonlit Travel，简称CWT）是全球领先的商务旅行和会议与活动管理公司，嘉信力旅运会议与活动业务系其旗下从事会议和活动管理的分支机构。
作为一家旨在为各类会议和活动打造全方位卓越体验的全球服务机构，我们秉承“汇创见，享成果（where ideas meet results）”的理念，提供创新、高效的端到端战略会议和活动管理。我们拥有1,400余名活动策划专家，覆盖全球68个以上的国家和地区，全球化的专业资源是我们打造卓越本地服务的坚实后盾。
我们致力于在行业内推动战略会议管理方面的创新，每年为各大行业成功运作3.5万场以上的优质、创新的活动。通过独具慧眼的场馆选址，我们以锐意创新的专业知识承办各类活动。同时借助我们在商务旅行领域的专业优势，我们在团队机票、合规、及后勤等方面为客户提供全面支持，协助其大幅节省开支。
New CWT Meetings & Events Report Predicts Overall Industry Growth in 2016
AMSTERDAM, 21 September, 2015 – CWT Meetings & Events, the award-winning meetings and events agency, has released its 2016 Meetings and Events Forecast ("Forecast") . It predicts positive growth for the industry in the coming 12 months.
While the news of overall growth is positive, the report also sounds a note of caution. As attrition and cancellation terms are becoming stricter, supplier negotiations will be more important than ever to meeting planners.
The fourth annual edition of Forecast provides event planners with comprehensive regional data, including average attendee cost per day and average group size, so they can plan and budget for the coming year.
David Moran, executive vice president, Carlson Wagonlit Travel, said: "Our Forecast is about providing clients with valuable insight for the coming year, so they armed with the most relevant information for their upcoming budgeting and negotiations. Whether they are focused on meetings, events or the widespread global adoption of Strategic Meetings Management, it's a vital tool in preparing for the year ahead."
Key findings from different regions around the world include:
The unpredictable economy in Asia Pacific could cause challenges in the region, although stronger demand from China and India could drive up group size and prices.
High demand for meetings and events venues in North America is exceeding supply, resulting in a sellers’ market. Careful planning is therefore very important;
Meanwhile, in Europe, buyers are gaining greater negotiating power as the region sees slow but steady growth;
Pockets of high demand will be created around the Rio 2016 Olympics; and Paralympic Games next summer, resulting in a potential shortage of meeting space.
This year’s report also offers a range of practical tips for those planning meetings and events in 2016. Tips include:
Plan ahead – be aware that some hotels in high-demand markets no longer hold space when responding to availability requests. Make internal decision makers aware, and decide if you can be flexible on dates.
Fuel your budget as well as your attendees - food and beverage (F&B) continues to be a significant driver of per-attendee costs. Adjust F&B patterns to manage budgets while promoting the healthy alternatives that remain very popular with attendees.
Tick tock - lead time for registration and venue contracts continues to shrink. However, by increasing the lead time for larger events, event and meeting planners can increase their negotiation power.
About CWT Meetings & Events
CWT Meetings & Events is the meetings & events division of Carlson Wagonlit Travel business portfolio, the world’s leading business travel and meetings management company.
CWT Meetings & Events is where ideas meet results. We are a global, full-service meetings and events agency with unparalleled experience, providing innovative, effective end-to-end strategic meetings and event management. With over 1,400 event specialists across over 68 countries, our expert local knowledge is backed up by our global resources.
We are driving industry-leading innovation in strategic meetings management and delivering over 35,000 creative, high-quality events for customers from all industry sectors each year. Our creative know-how helps us to deliver events with creative and innovative venue sourcing, while with our logistics expertise, we help clients with group travel, compliance, logistics, and at the same time save them money.
关注中航嘉信微信公众平台，
完美旅程由此开始！
点击【Read more 阅读原文】，了解有关CWT Meetings & Events的更多资讯