2017年4月 · 上海讯
中国国际航空公司首次作为大会最高级别赞助商 —— 钻石赞助商亮相第三届中国国际商旅大会。中国国航通过一系列活动展示了自身影响力：为目标商旅管理精英举办午宴、在 “供需战略合作的变化动态” 的论坛中参与专家讨论，同时还通过同场举办的会奖旅游业专业展会 —— 第11 届中国（上海）国际会奖旅游博览会扩大了品牌效应。
中国国航是中国国家航空公司，也是星空联盟成员。中国国际商旅大会为企业品牌以及企业本身提供了丰富多彩的针对性互动交流平台，帮助它们通过品牌活动、演讲、战略性品牌标识投放等多种途径收获最大投资回报，这是中国国航选择参会的主要原因所在。
中国国际航空公司华东营销中心副总经理崔红强认为，中国国际商旅大会提供的各类活动是促使中国国航决定赞助的动因。他进一步阐述道：“以讨论嘉宾身份出席中国国际商旅大会的会议环节，让国航有机会就买方与供应商关系之间变化的关系展开深入讨论，从供应商角度分享我们的观点，改进沟通与合作，同时与时俱进，洞察商旅管理精英当下的需求。借助定位精准的交流互动活动，我们不仅能够与买方展开个性化的沟通，还能向目标受众推广和宣传国航的品牌形象、产品和服务。”
在其主办的午宴上，中国国航还借此机会与潜在买家进行互动，并与首次参加中国国际商旅大会的商旅管理精英建立起人脉关系。
作为午宴主办代表，中国国际航空股份有限公司销售部大客户营销负责人闫军表示：“中国国际商旅大会的参会体验非常出色，我们主办的午宴吸引了许多中国国航期望与之会面的商旅管理精英，我们向他们展示了我们的最新产品线和业务动向。我们不想错过这种机会，以后也非常希望能继续组织此类互动交流活动。”
中国国航是屡获殊荣的国内知名航空公司，位居全球500强之列。中国国航认为，凭借其在旅行和航空领域的牢固地位，以及作为供应商在地面交通支持与客户管理方面积累的丰富经验，其在本届中国国际商旅大会上对商旅生态系统发挥了积极影响，此外，在大会上它还与行业精英、潜在买家深化了合作关系。
第三届中国国际商旅大会于3月21日至23日在上海举行，与会奖旅游业的顶级盛事 —— 中国(上海)国际会奖旅游博览会同场举办。
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Diamond Sponsor Air China Makes Debut at CTW China 2017 with Prospective Returns
Shanghai · April 2017
Air China led its inaugural sponsorship at CTW China 2017, coming in at the highest tier as Diamond Sponsor. The exhibiting airline made its presence felt through a hosted luncheon for select corporate travel buyers, panellist session at Forum: Changing Dynamics of the Buyer and Supplier Partnership, and further extended their brand via co-located MICE event IT&CM China 2017.
China's exclusive national flag carrier and Star Alliance member made the decision to participate based on the additional targeted engagement platforms CTW China avails to corporate brands and organisations in helping them achieve the most out of their investment, such as branded functions, speaking slots, and strategic logo placements, amongst others.
Elaborating on the value of these functions as the driving force behind their sponsorship, Cui Hongqiang, Deputy General Manager, Marketing & Sales Center Eastern China, Air China Ltd, "Being a panellist at the CTW conference sessions puts Air China in the position to discuss in-depth, the changing dynamics of the buyer-supplier relationship from a supplier's perspective, improve our communication and corporation while keeping abreast of the needs of corporate travel buyers. With more targeted engagement, not only could we foster more personal communication with buyers, but also promote Air China's brand image, products, and services to a desired audience."
Through their hosted luncheon, Air China also took advantage of the opportunity to establish connections with would-be buyers and build relations with new attending corporate travel managers to CTW China 2017.
Host representative, Yan Jun, Key Account Marketing, Sales, Air China Ltd, "Our CTW China experience has been really good. Our hosted luncheon in particular drew in the corporate travel buyers we wanted to meet and allowed us to present our new product line and exciting developments. This is an opportunity that we don't want to miss and we'll definitely like to organise engagements like this again."
As China's major award-winning airline and a top 500 global brand, Air China believes their foothold on the travel and aviation industry has managed to impact the corporate travel ecosystem at CTW China 2017 through their years of experience in ground transportation support and customer management as suppliers while inculcating deeper relationships with industry elites and potential buyers.
Corporate Travel World (CTW) China 2017 was held from 21 - 23 March in Shanghai and is co-located with IT&CM China, the leading international MICE event in China.
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