过去十年，中国的商务旅行管理行业蓬勃发展。2015年，中国超越美国成为全球最大的商务差旅市场，该行业支出高达2,912亿美元。据预测，2016年中国的商务差旅开支将增长10.1%，最终达至3,207亿美元。
中国差旅“生态”领域内所有群体以前所未有的速度寻求和实施更先进的技术、更优质的解决方案，以适应快速变化的环境。这些行业参与者主要包括差旅管理公司（TMC）、技术供应商、旅行服务供应商（航空公司、酒店、租车公司），以及不可或缺的企业差旅经理。作为企业与服务商之间的桥梁，差旅经理通常被视为推动行业进步的驱动力，他们的观点和需求塑造着行业的未来发展方向。
本次发布的2016年调查报告，来源于对113位中国企业差旅经理和商务旅行和会议与活动（M&E）行业专业人士的受访回答得出的分析结果。此次调查于今年年初进行，受访者都是商务旅行管理方面的精英，他们的工作职责包括采购、行政、商务旅行管理、会议及大会、综合管理、人力资源及培训等。受访者来自于不同行业如生命科学与医疗保健、科技、IT与软件服务、工程与制造、能源、矿业、化工业与公共设施、专业服务、汽车、交通与物流等。
受访者回答了调查中行业提伙出伴的多个问题，涉及官两方大媒领体域，即商务散客旅行和会议与活动。
在针对商务散客旅行的调查部分，中航嘉信商务旅行管理有限公司要求受访者对2016年可能影响其公司商务旅行管理项目的9个主流趋势的影响力予以评价。
在针对会议与活动的调查部分，受访者被要求对2016年中国会议与活动行业6个主要趋势的影响力予以评价。
在2个调查部分中，受访者就优先考虑事项、关注重点、差旅预算和对差旅管理公司的服务期望等一系列后续问题分别作出了评估。
商务散客旅行调查报告
在该部分,受访者被要求评定的9大趋势可大致分成3个类别:
技术趋势: 涵盖数据安全、大数据和移动技术
经济政治趋势: 包括全球化经济、企业社会责任和政治环境
社会趋势: 包含千禧新生代差旅行为、分享经济和社交媒体
技术趋势被认为对2016年中国商务旅行行业的预期影响最大。紧随其后的是经济政治趋势，最后是社会趋势，这两大趋势都将对差旅管理行业产生直接或者间接的影响。
与2015年的调查结果相比，3大技术趋势仍然保持高位，被认为是中国企业差旅行业发展的核心驱动力。值得一提的是，“数据安全”在2015年和2016年的调查中连续名列前茅，在2016 年的调查中，“大数据”攀升至第二位，“移动技术”则降至第三位。经济政治趋势与社交趋势的排名与2015年基本相同。
差旅经理在2016年优先考虑事项与上年相比有所变化，“推广移动应用程序以提高差旅人的效率”从2015年的第4位跃居至2016年的第1位。由于智能手机在差旅行业中的应用得到快速普及，这一变化也就不足为奇。
“通过竞技规则吸引并奖励旅行者对差旅政策的执行与合规”则从去年的第9位下滑至第12位，成为今年优先考虑程度最少关注的事项。
会议与活动调查报告
在会议与活动领域，技术发展的应用攀升幅度最大，从去年的垫底位置跃居至2016年的第三位。
会议支出的整合再升一位，取代经济环境成为第1大趋势，这意味着管控成本将获得更多关注。
此外，采购团队在2016年的优先考虑事项相比2015年的排名也发生了变化。“供应商的选择与谈判”上升两位，取代“抓取分析会议与活动支出”成为采购团队在2016年最优先考虑事项。
“抓取分析会议与活动支出”跌出前三，今年排在第四。与此同时，“会议与活动支出整合”对比2015年上升两位，在优先考虑事项中排名第三。
下期刊物连载：“中航嘉信商旅视点 ” 第六期 — 酒店整合对企业差旅管理的影响，敬请期待！
The business travel management industry in China has grown rapidly over the last decade. The Global Business Travel Association (GBTA) has reported that China surpassed the United States as the top business travel market in the world in 2015, with US$291.2 billion in spend. It also forecast that business travel spend in China will grow at 10.1 percent in 2016 to US$320.7 billion.
The various stakeholders in China's travel ecosystem have adapted to the fast-changing environment by developing and implementing better technology and solutions at an unprecedented pace. Chief among these industry players are travel management companies (TMCs), technology solutions providers, travel service providers (airlines, hotels, car rental companies), and the indispensable corporate travel managers. As the link between businesses and service providers, travel managers are often seen as the driving force of advancement in the industry; their views and requirements help shape the direction in which the industry develops.
For this 2016 report, we surveyed 113 Chinese corporate travel managers and meetings & events (M&E) professionals. Conducted early this year, the survey captured the opinions of respondents in corporate travel-related roles, including purchasing & procurement, administration, business travel management, meetings & conventions, general management and human resources & training. Respondents were from a diverse set of industries such as life sciences & healthcare, technology, IT & software services, engineering & manufacturing, energy, mining, chemicals & utilities, professional services, automotive, transport and logistics.
The survey respondents answered multiple questions, falling under two broad domains - Transient Travel, and Meetings and Events.
For the Transient Travel section of the survey, respondents were asked to evaluate and rate the importance of nine market trends that would impact their companies' managed travel programs in 2016.
In the Meetings and Events section, they were asked to evaluate and rate the importance of six key trends in the meetings and events industry in China in 2016.
In both sections, the respondents also answered a series of follow up questions about their priorities, concerns, budgets and service expectations from travel management companies.
Transient travel findings
The nine trends in this section that the respondents were asked to rate can be broadly grouped into three categories:
Technology trends: comprising "Data security", "Big Data" and "Mobile technology"
Economic and political trends: comprising "Global economy", "Corporate social responsibility" and "Political context"
Social trends: comprising "Millennials' travel behavior", "Sharing economy" and "Social media"
Technology trends were rated the highest in terms of their expected impact on business travel in China in 2016. These were followed by economic and political trends, and finally social trends that will have both a direct and indirect impact on business travel.
Compared with the 2015 survey results, the three technology trends retained their top spots and continue to be viewed as key drivers of the corporate travel industry in China. Interestingly, while "Data security" was rated the top trend in 2015 and 2016, "Big Data" moved up to number two and "Mobile technology" dropped a spot to number three in 2016. The economic and political trends, and the social trends ranked the same as they did in 2015.
There was some movement in the travel managers' priorities for 2016, with promoting mobile apps to improve traveller efficiency moving up the ranks from number four in 2015 to number one in 2016. This comes as no surprise given the rapid adoption of smartphone usage in the travel industry.
Engaging and rewarding travellers for better compliance through gamification techniques was a less popular priority this year, as it dropped three spots from number nine to twelve.
Meetings and events findings
In the meetings and events space, the development and use of technology was the trend that saw the biggest jump, ranked third in 2016, up three spots from last place in 2015.
Consolidation of meeting spend moved up a one place and replaced economic context as the top ranked driver, implying that there will be a much greater focus on managing costs this year.
The priorities of procurement teams in 2016 have also shifted when compared to 2015. Selecting and negotiating with suppliers moved up two spots to replace capturing and analyzing spend as the top priority for procurement teams in 2016.
While capturing and analyzing spend dropped three spots from last year to number four, consolidating meeting and event spend moved up two places to become the third most important priority for 2016.
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